# Susan Friedman
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Top podcast episodes featuring susan friedman.
Is Your Book a Trophy or a Tool? Susan Friedman on Author Strategy
Susan Friedman, founder of Aviva Publishing & Marketing, joins host John Golden to share why most nonfiction business books fail to generate results — and how a strategic shift toward niche marketing, bulk sales, and long-term promotion changes everything. With 30 years of experience and 18 books p…
140. Choice and Control with Applied Behavior Scientist, Dr. Susan Friedman
Episode One of Series 16 : The Captivity Question - Transcript (linked)
Dr. Susan Friedman joins me to explore captivity through the lens of behaviour science — from choice and control to “freeing the operant,” honouring the no, and shaping the yes. We discuss how environments shape agency for anim…
Episode 371 A Clicker Expo Wrap Up Part 1 - Doing Compassion and Thinking Fast
We recorded this conversation early in April 2026 right after the Clicker Expo. Dominique was really torn. She wanted to attend the Expo, but she didn’t feel comfortable traveling to the US given the current political climate. In the end she decided to stay home. That meant she was especially e…
Episode 372 A Clicker Expo Wrap Up Pt 2 - Developing Advanced Training Skills for Handlers
We recorded this conversation early in April 2026 right after the Clicker Expo in New York. In Part 1 the Clicker Expo served as a launching point for our conversation. We talked about Dr Susan Friedman’s presentation on Doing Compassion and my own talk on Thinking Fast and Making Quick Decisions…
Episode 373 A Clicker Expo Wrap Up Part 3 - Training Traps and a Backstage Pass
We recorded this conversation early in April 2026 right after the Clicker Expo.
In Part 1 the Clicker Expo served as a launching point for our conversation. We talked about Dr Susan Friedman’s presentation on Doing Compassion and my own talk on Thinking Fast, Making Quick Decisions.
My progr…
From Microchips to Mutts with Alamelu Sankaranarayanan [Episode 71]
![From Microchips to Mutts with Alamelu Sankaranarayanan [Episode 71]](https://cdn-images-3.listennotes.com/podcasts/animal-training/from-microchips-to-mutts-yOgI4udCXFA-2hKZ871MEgD.290x291.jpg)
In this fascinating episode of the Animal Training Academy: Making Ripples podcast, host Shelly Wood sits down with Alamelu Sankaranarayanan—a KPA-certified training partner based in the San Francisco Bay Area—for a deep dive into the intersection of technology, science, and the evolving dialogue b…
The Dachshund Behaviour Blueprint Bonus Episode: How Dogs Learn – Why Behaviour Repeats Itself
The Dachshund Behaviour Blueprint Bonus Episode: How Dogs Learn – Why Behaviour Repeats Itself
Why does your dachshund keep doing the things they do?
Why do some behaviours seem to appear overnight, while others become lifelong habits?
And why can some behaviours be so difficult to change once t…
#9 Martina Luisetti - From Jet-Setting Celebrity Makeup Artist to Awesome ABA Enthusiast
Hey Folks! In this episode, Steve sits down with Certified Dog Trainer and friend Martina Luisetti, founder of ULI Dog Training. Martina shares her incredible journey from working as a high-flying celebrity makeup artist to finding her true calling in behavioural science through her beloved shelter…
Barking at Delivery People with Kiki Yablon
Alert barking. Territorial barking. Attention barking. Demand barking. There are many "types" of barking that occur inside of the home, but what is actually happening in these scenarios? Why do these types of barking occur so frequently, and why it so hard to get dogs to stop? In this episode we c…
Book Marketing is a Long Game: Passion, Positioning, and Podcasting with Susan Friedman – The Writing Coach Ep. 231
Book marketing strategist and podcaster Susan Friedman joins Kevin Johns to talk about why marketing is a long game, how fiction and nonfiction require different strategies, the power of niche positioning and “micro-celebrity,” and why passion and mindset matter more than any single tactic.
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