Paul Mabray
Paul Mabray is a pioneering figure in the wine industry, renowned for his innovative integration of technology and digital strategies into wine marketing and sales. With over two decades of experience, he has consistently been at the forefront of digital transformation within the sector. In 2002, h…
MM 25: SoLoMo - Why context is everything in marketing, the death of the QR code, and more.
On Marketing Mavericks, we talk to Paul Mabray of VinTank, Schneider Mike of Skyhook, and Aaron Strout of W2O Group about why context is everything in marketing, the death of the QR code, and break down SoLoMo (social, local and mobile).
Host: Tonya Hall
Guests: Paul Mabray, Mike Schneider, and…
Wine Innovation: Mini Bottles, Younger Drinkers, and an Industry in Transition: Meet Abby Bogle
I keep hearing how the industry has to change, how Gen Z is aren't drinking wine, how the trade is slow to do anything....until you speak with Abby Bogle.
She is the type of enthusiasm and drive that is needed to move with the times. You have all heard me say that "time will tell" and that "all ge…
Wine Innovation: Mini Bottles, Younger Drinkers, and an Industry in Transition: Meet Abby Bogle
I keep hearing how the industry has to change, how Gen Z is aren't drinking wine, how the trade is slow to do anything....until you speak with Abby Bogle.
She is the type of enthusiasm and drive that is needed to move with the times. You have all heard me say that "time will tell" and that "all ge…
Wine Talks with Paul Mabray: Navigating the Digital Evolution of the Wine Industry
Next week, I am in Paris. And I have the privledge to document the session on "Rethinking The WIne Business." Two of the prominent panel members are Paul Mabray and Priscilla Hennekam.
There is a movement in the trade to mix things up a bit; make some changes, move the needle a bit.
Paul Mabray …
Wine Talks with Paul Mabray: Navigating the Digital Evolution of the Wine Industry
Next week, I am in Paris. And I have the privledge to document the session on "Rethinking The WIne Business." Two of the prominent panel members are Paul Mabray and Priscilla Hennekam.
There is a movement in the trade to mix things up a bit; make some changes, move the needle a bit.
Paul Mabray …
Inside Wine Tech - Paul Mabray, Pour Now
Survival in wine isn’t guaranteed. Paul Mabray joins Wine Country Business to break down “digital Darwinism” in alcohol. From WineDirect and VinTank to the rise and collapse of Pix, he explains how decades of wins and failures reshaped his view on what it takes to last.
SS8 Ep 4: How Paul Mabry and Pour Now are Closing the Gap Between Alcohol Beverage Marketing and Sales
In this episode, Paul Mabray explains how Pour Now helps alcohol beverage brands measure sales attribution, improve beverage ecommerce, and create a better path from marketing to purchase.
Are Gen Z and High Wine Prices Killing the Industry? Paul Mabray and Andrew Levy Answer.
It is going around. The wine business is slow. Slow to change, slow to recognize the market, slow to become digital...shall I keep going.
Two gentleman agree, at least on the retails front. Paul Mabray is an old friend. Andrew Levy is a new friend, and they have teamed up, with dozens of wine tech…
Are Gen Z and High Wine Prices Killing the Industry? Paul Mabray and Andrew Levy Answer.
It is going around. The wine business is slow. Slow to change, slow to recognize the market, slow to become digital...shall I keep going.
Two gentleman agree, at least on the retails front. Paul Mabray is an old friend. Andrew Levy is a new friend, and they have teamed up, with dozens of wine tech…
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