# Mark Tungate
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mark tungate is a British writer based in Paris, France. He is the author of Media Monoliths: How Media Brands Thrive and Survive (2004), Fashion Brands: Branding Style From Armani to Zara (2005, Third Edition 2012), Adland: A Global History of Advertising (2007, Second Edition 2013, listed among the best business books of 2007 by Library Journal), Branded Male: Marketing to Men (2008), Luxury World: The Past, Present and Future of Luxury Brands (2009), Branded Beauty: How Marketing Changed the Way We Look (2011), and The Escape Industry: How Iconic and Innovative Brands Built the Travel Business (2017), all published by Kogan Page. Tungate also collaborated with Renzo Rosso, the founder of clothing company Diesel S.p.A., on the book Fifty (Gestalten Verlag, 2006), about Rosso's life and the Diesel brand.
EP 37: Author Mark Tungate, the Orient Express, and his New Book: The Escape Industry.
Travel used to be an activity that only the rich could afford. But around the 1800s, advances in technology changed that industry. In this episode, I chat with author Mark Tungate, about his new book, The Escape Industry, where he writes about the evolution of travel.
Author Mark Tungate Talks About His Book, Branded Male, And How Brands Can Best Appeal To Male Consumers
This week Co-Host Brad Forsythe interviews Mark Tungate, Author of Branded Male. Mark Tungate is a British journalist and author based in Paris, France. He specializes in branding and communications. His most recent book is Branded Male: Marketing to Men, published by Kogan Page. He...
048-The Shark Arm Affair
In 1935 a shark in an Australian aquarium vomited up a human forearm, a bizarre turn of events that sparked a confused murder investigation. This week's episode of the Futility Closet podcast presents two cases in which a shark supplied key evidence of a human crime.
We'll also learn about the P…
51. Making People Buy Stuff (ft. Mark Tungate)
Advertising is a really big industry, so Mr. Tungate sums it up with the high points of how big companies have changed in the way they sell their stuff - whatever it is.If you would like to donate research to "The History of..." or send a donation note please contact me at thehistoryof365@gmail.com…
Mark Tungate (Epica Awards)
The one where Darian interviews Mark from Epica Awards about:
The history of the Epica Awards and how it has grown over the years
The lack of diversity in the creative industry and how it needs to continue to improve
The numerous awards from agencies across the world
The books Mark wrote about med…
The epic craft of storytelling | Mark Tungate (Epica Awards | Editorial Director and British writer based in Paris, France)
In this episode Mark Tungate( Editorial Director of Epica Awards, British Author who resides in Paris, France) talks to host Carmen Murray and CEO of Boo-Yah! about the importance of great storytelling and the responsibility businesses have to create more compelling stories that adequately include …
Mark Tungate: Advertising History from Ancient Pompeii to Today
Today, my guest is journalist and author Mark Tungate. Mark has spent over 30 years covering the advertising, branding, and luxury industries.
Mark’s book Adland: A Global History of Advertising tells the story of the most influential people and iconic advertising campaigns from around the world. M…
Nino Carvalho: More Marketing, Less Guru
A History of Marketing / Episode 18
This week, I'm thrilled to welcome Nino Carvalho, a professor, author, and marketing consultant based in Portugal.
I actually discovered Carvalho and his work thanks to a podcast listener who brought him to my attention via a YouTube comment. After connecting wit…
“The only honest case study in the history of marketing”
A History of Marketing / Bonus Episode
This week’s conversation with Paul Feldwick was so packed with histories and insights that I simply couldn't fit everything into one episode. So, I cut out one of my favorite parts to share with you as a separate “Bonus Episode.” (Even if you’ve heard the main…
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I have no special talent. I am only passionately curious, and
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‐ Albert "Llamacorn" Einstein
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