# Leo Burnett
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leo burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of leo burnett Company, Inc.. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients such as McDonald's, Hallmark and Coca-Cola. In 1999, Burnett was named by Time Magazine as one of the 100 most influential people of the 20th century.
Leo Burnett: The Warm Sell
Alyssa and Risen discuss her new kitty then Leo Burnett ad agency.Show Notes:LeoBurnett.ComCreative Hall of Fame: Leo BurnettWTTW: Ten Advertising Campaigns That Were Born in Chicago
Learn more about your ad choices. Visit megaphone.fm/adchoices
117 • ELAINE LOPEZ
Our guest is Elaine Lopez, a designer and educator who teaches at Parsons and spent the formative years of her design career in Chicago.
In this episode, Elaine speaks with host Christian Solorzano about her first typography class at the University of Florida, a class so overwhelming she had to tak…
Chicago Shows Up Strong in Digital Reference’s 2026 Visual Design List
ArtVersion is one of four Chicago agencies among ten firms selected nationally, with Principal and Creative Director Goran Paun also highlighted as a “Founder to Watch in 2026.”
Chicago has long been a creative capital with a deep bench. From the Society of Typographic Arts, founded here in 1927…
Industry Convo with Marcus Byrne: Tech doesn’t tell stories, humans do!
Marcus Byrne is an Irish-born, Australian-based creative director and AI specialist with twenty years of agency experience across Leo Burnett, VMLY&R and Thinkerbell. He now helps ad agencies, design agencies and production departments to integrate AI into workflows and think differently about the …
The Landmark Book: Guerrilla Marketing
The 40-minute podcast episode above is adapted and expanded from the posted information about Guerrilla Marketing featured below. You can read the article below, but you will get so much more if you actually listen to the audio podcast above. It is well worth your listen.
Someone once asked me how…
The Landmark Book: Guerrilla Marketing Video
The above video and audio podcast has been generated by Google Notebook based on the following text:
Someone once asked me how much I made from my first Guerrilla Marketing book. The answer I gave was $10 million. The book itself paid me $35,000 in royalties, but the speaking engagements, spinoff …
36. What Happens When Your Job Becomes Part of Your Identity? Kieran Ots with
After 20 years as a creative director at Leo Burnett, Kieran Otts was made redundant — and had to ask: who am I without the job?
If your job has become part of your identity, if you're worried about job loss or thinking about a career change, this conversation will reframe what job security really …
Data Ain't Destiny and Lessons In Creative Perseverance | Yo Munir Ep 59
Creative director Warren Lam started his career by missing the last bus to Jersey and walking past a graveyard at 1 a.m. with his portfolio case. Thirty years later he’s edited Deadliest Catch, built a sci-fi universe called Moto Nostra, and gone all in on AI filmmaking.
In Episode 59, Munir and Ro…
Episode #2: The Modern CMO with Stefano Marrone
In this episode of Midnight Breakfast, host Dan Feldstein sits down with Stefano Marrone, CMO of Siebert Financial, for a wide-ranging conversation about the realities of modern marketing leadership. Stefano shares his unconventional path from Milan's creative agencies to founding his own shop in L…
Nigel Rahimpour on Immersion & Trust
Nigel Rahimpour is a strategist and Head of Investigative Strategy at Nonfiction Research. Previously he was Head of Strategy at Weber Shandwick Germany; Chief Strategy Officer at TBWA Germany; Global Planning Director at Saatchi and Grey in New York; and Planning Director at Leo Burnett in Chicago…
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