Unpacking the Brand – Teaser Trailer
Episode Description: Welcome to Unpacking the Brand, your go-to podcast for everything business, branding, and innovation! Hosted by industry experts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling), this show explores what it really takes to build, grow, and differentiate a bra…
Customer-Centric Branding in Manufacturing with Katie Graham
In this episode of Unpacking the Brand, hosts Ken Theriot and Randy Kessler sit down with Katie Graham, Regional Marketing Communications Manager at Bobst North America, to explore how customer-centric marketing is changing the face of industrial branding.
From long sales cycles to global communica…
Secret of Scalable Growth with John Hirko
In this debut episode of Unpacking the Brand, hosts Ken Theriot (TheRiot Agency) and Randy Kessler (Labels and Labeling) are joined by John Hirko, Director of Growth at TheRiot Agency. Together, they explore the evolving role of growth leaders and how companies can align sales, marketing, and custo…
Reinventing FTA: Nathan Ridnouer on the Future of Flexographic Printing
In Episode 4 of Unpacking the Brand, hosts Randy Kessler and Ken Theriot sit down with Nathan Ridnouer, President of the nonprofit Flexographic Technical Association (FTA), to discuss his journey from managing a movie theater to leading one of the most impactful trade associations in the packaging …
Record Your Music At Home - Maybe Become Your Own Record Company
I've been focusing a lot in the past year or two on spoken audio, like podcasts, audio book narrating, voice-overs, etc. And I realize I've been neglecting all the musicians! Recording music is the only reason I learned audio recording in the first place. So starting now, I'm going to shift back to…
Loyalty, Leadership, and Labels: A Conversation with Alain Paquette of Artcraft
Join Ken Theriot and Randy Kessler as they sit down with Alain Paquette, President of Artcraft; a Canadian company delivering premium sustainable pressure-sensitive print solutions for packaged goods brands.
Alain shares why loyalty and resilience are at the heart of his business, how he navigated …
Legacy Meets Innovation: Ben Urquhart on Two Centuries of Packaging Evolution
From woodenware to high-speed digital printing — few companies have balanced legacy and innovation like New Packaging & Display. In this episode, President Ben Urquhart joins hosts Ken Theriot and Randy Kessler to unpack nearly 200 years of evolution in corrugated packaging.
Ben shares how his seve…
How Community Becomes a Competitive Advantage with Peter van Teeseling
Community isn’t a buzzword—it’s a business strategy.
In this episode of Unpacking the Brand, Ken Theriot and Randy Kessler sit down with Peter van Teeseling, Executive Director of dScoop, to explore how trust, collaboration, and shared purpose create real competitive advantage in the digital print …
Using Stereo To Make Your Music Recordings Sound Awesome
This episode explains a bit about what stereo is, using 2 audio examples of mono vs stereo guitar and vocal harmonies. It's much better to hear what I'm talking about than to listen to me talk :-P. I then explain how to create the stereo effect and how to use it when mixing music.
The music used f…
Live from InfoFlex 2026: Industry Leaders Share the Real Pulse of Flexo
What’s really happening in the flexographic printing industry right now?
In this special episode of Unpacking the Brand, recorded live at InfoFlex 2026 in Milwaukee, hosts Ken Theriot and Randy Kessler talk directly with industry leaders to get an unfiltered view of the market.
From supply chain di…
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