How Every Builds Content as an AI-Native Company with Katie Parrott
In this episode of Content, Briefly, Eric Doty sits down with Katie Parrott, staff writer and AI editorial lead at Every, to talk about what it actually looks like to build AI into a content workflow from the ground up.
Katie walks through how her role has evolved from building a personal AI st…
AI in Sales Enablement: Where to Start (And What to Skip)
Alex Kracov, founder and CEO of Dock, and Eric Doty, Head of Marketing, dig into the current and near-future state of AI in sales enablement—breaking down what's actually working, why data infrastructure matters more than buying new tools, and how to think about AI-powered selling as the space evol…
3 Things AI Has Changed About Content Marketing That Aren't Going Back
In this episode, Jimmy is on to talk about his recent post, 3 Things AI Has Changed About Content Marketing That Aren't Going Back.Eric's organic traffic is a third of what it used to be, and the business keeps hitting its numbers every quarter. That disconnect says a lot about where content market…
Sales Content Management: Why Reps Ignore Your Content
Alex Kracov, Co-founder & CEO of Dock, and Eric Doty, Head of Marketing, break down why sales reps ignore most of the content enablement teams create—and what modern content management actually needs to look like in an AI-driven world.
Your Employees Are Your AI Search Strategy with Kaleigh Moore
In this episode, Eric is joined by Kaleigh Moore to talk about her recent post, Your Employees Are Untapped AI Search Potential.The company blog sits at the bottom of the LLM trust hierarchy. Third-party mentions sit at the top. Most B2B teams are still pouring budget into the layer LLMs trust leas…
Jimmy’s Three Glorious Months in Product Marketing
In this episode, Jimmy is on to talk about his recent post, What I Learned in My Three Glorious Months as a Product Marketer.Jimmy got three months as a product marketer at Reforge before the company got acquired, and it shifted how he thinks about content's place in a business. Product marketing s…
Be the one who actually cares about content
An okay blog post now takes 30 seconds and one click. That has changed the argument content marketers have to make to leadership, from defending whether content should exist to defending how many hours it's worth spending to make something genuinely good.
Eric Doty and Chloe Thompson make the c…
We Are Worth More Than Our .md Files
In this episode, Jimmy is on to talk about his recent post, We are worth more than our .md files. Right? Right?!.
Katie Parrott called Claude skills the new currency of thought leadership on LinkedIn, and Jimmy Daly is not sure he wants to spend his. The skills he's been building in Claude Code…
Dock's Content Marketing Strategy: 5 years of lessons for start-ups
Alex Kracov, founder and CEO of Dock, and Eric Doty, Head of Marketing, pull back the curtain on five years of building Dock's content engine—sharing what worked, what didn't, and how they're thinking about marketing in the age of AI.
-
Five years in, most startups have tried a dozen marketing chan…
Writers in a video-first world?
Seven out of ten content marketing job postings now mention video. That stat kicks off a discussion with Eric Doty, Chloe Thompson, and Ruth Favela on whether video is becoming a required skillset for content marketers.This episode is sponsored by Wistia.Most content marketers don't struggle to cre…
ПОДКАСТ ТЪРСАЧКА
Можете да използвате нашия уебсайт, за да търсите3,822,636подкасти и195,573,377епизоди по хора, места или теми.
I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
РЕДАКТИРАНЕ
Благодарим Ви, че помогате да поддържаме базата данни за подкастове актуална.
