# Dara Treseder
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Oluwadara Johnson Treseder is a Nigerian born marketing executive, raised in Ibadan.Having worked in executive roles at Apple and GE, and as chief marketing officer at Carbon, she joined exercise equipment company Peloton as SVP and head of global marketing and communications in August 2020. Marie Claire magazine credits her as being behind the success of Peloton during the COVID-19 pandemic. NPR called her "one of the most influential marketing leaders of her generation".She is an alumnus of Harvard University and of Stanford Graduate School of Business, where she obtained an MBA in 2014.She is also a founding member of the Black Executive CMO Alliance, and vice-chair of the board of the Public Health Institute.
How to Lead People First in Uncertain Times with Dara Treseder
What does leadership look like when the world keeps shifting beneath you? Dara Treseder—Chief Marketing Officer of Autodesk—joins Guy to share how people-first decision-making and focusing on what you can control help leaders stay grounded in uncertain times.
Dara breaks down how Autodesk’s design-…
Super Bowl ads, Bad Bunny, and the business of cultural risk, with Autodesk’s Dara Treseder
The Super Bowl LX ad blitz was a big budget highwire act — from Anthropic's shot at OpenAI to Lady Gaga's homage to Mr Rogers, and Dunkin's nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder returns to Rapid Response to break down what worked, what didn’t, and what the ads reveal about where m…
Episode 55 - The Radical Joy of Building a Life You Don't Have to Beg For
In this week’s episode of We Are Out of Office, your co-hosts Veteran Television Executive Producer Nikki T and Bestselling Author Jayne Allen return with a short but layered conversation about voice, visibility, culture, and what it means to build a life rooted in self-respect, alignment, and enou…
Super Bowl ads, Bad Bunny, and the business of cultural risk, with Autodesk’s Dara Treseder
The Super Bowl LX ad blitz was a big budget highwire act — from Anthropic's shot at OpenAI to Lady Gaga's homage to Mr Rogers, and Dunkin's nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder returns to Rapid Response to break down what worked, what didn’t, and what the ads reveal about where m…
Key branding takeaways from Cannes Lions 2025, with Autodesk’s Dara Treseder
At the Cannes Lions Advertising Festival, top agencies and brands vie for awards and hustle to close deals. As this year’s event draws to a close, Autodesk’s CMO Dara Treseder returns to Rapid Response to share the insider buzz — from creator-love to a surge in sports content. Treseder also reveals…
From Nike to Bud Light to Tubi: Lessons from the Super Bowl 2025 ads, with Autodesk's Dara Treseder
Super Bowl LIX had a clear winner on the field, but victory for brands was more hard-won. Sure, plenty of ad spots were star-studded, from Seal to David Beckham to Ben and Casey Affleck, but to what end? Many aimed for impact, but did they deliver? Autodesk CMO Dara Treseder offers hot takes on thi…
The inside buzz from Cannes Lions, w/Autodesk’s Dara Treseder
When Elon Musk, Karlie Kloss, Travis Kelce, and a who’s-who of media, branding, and tech execs all converge, there’s plenty of buzz. From the Cannes Lions festival in the south of France, Autodesk’s Dara Treseder talks with Bob Safian about the key themes, lessons, and intrigue that emerged. She ex…
Super Bowl ads: Lessons from Beyoncé, J. Lo and Taylor, w/Autodesk's Dara Treseder
The on-field Super Bowl went down to the wire, but the TV ads battle was a rout. That’s what one of the ad world’s most influential leaders, Autodesk chief marketing officer Dara Treseder, tells Rapid Response host Bob Safian, arguing that when brands spend $7 million for a 30-second slot, it’s win…
Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder
This episode of Marketing Vanguard comes straight from Cannes 2026. Join us as host Jenny Rooney catches up with Dara Treseder, Chief Marketing and Commercial Officer at Autodesk. Together, they explore why this AI era is also the “golden era” for creatives, why human ingenuity still runs the game …
How to manage in times of uncertainty with Dara Treseder
When change is constant, strong leadership keeps teams grounded and ready for what’s next. Dara Treseder, chief marketing and commercial officer at the tech company Autodesk, has helped lead her organization through this fast-moving moment with clarity and optimism. In this episode, Anne and France…
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