# Brad Frost

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The Feed & The Thread - June 9, 2026

We’re trading friction for speed, but in doing so, we’re losing the intentional rough edges that give design its character and hold it together. From Takuma Kakehi’s warning about AI’s hollow fluency to Jeff Gothelf’s critique of vanity metrics, we explore how skipping strategic intent creates a da…

The Feed & The Thread - May 24, 2026

We question whether we are truly mastering AI or just adapting to its constraints, exploring Amber Bouabdallah’s view on personalizing tools and Pavel Samsonov’s warning that AI might prioritize engagement over utility. We also examine Michael Buckley’s call for deeper ethical anchors in design and…

The Feed & The Thread - May 18, 2026

We’re trading clarity for speed and empathy for efficiency, a shift Brad Frost frames as a collective grief response to the devaluation of our craft. By exploring Rita Kind-Envy’s argument that low stress is a strategic design asset and Luis Berumen Castro’s call for fluid processes, we examine how…

The Feed & The Thread - May 9, 2026

We explore whether the shift from direct manipulation to text-based prompts is a regression in interaction design, weighing Joshua Leigh’s critique against Anna Kaley’s call for plain-language clarity. As we navigate this tension, we ask what we lose when we trade human judgment for automated outpu…

The Feed & The Thread - April 27, 2026

We explore the tension between constant AI assistance and the actual user experience, asking whether intelligence should always be visible or if uninvited help degrades our flow. Drawing on Bradly Zavakos's framework for mapping AI presence to intent and Julie Zhuo's challenge to the stigma of admi…

The Feed & The Thread - April 21, 2026

We confront the uncomfortable truth that the systems we built to optimize efficiency are now teaching AI to inherit and amplify the web's darkest deceptive patterns. From Arin Bhowmick's warning that prompting for conversions increases manipulation to Eleanor Hecks' critique of session timeouts tha…

The Feed & The Thread - April 12, 2026

We question whether our critiques validate the designer or the work, exploring Filipe Nzongo's argument to separate the person from the design while Jeff Sauro and Jim Lewis warn us against misinterpreting confidence intervals as proof of specific results. As we navigate a community split between s…

The Feed & The Thread - April 9, 2026

We confront the uncomfortable truth that the systems we build to improve things often make them worse, starting with Dora Czerna's argument that human-centered design's blind spot for environmental cost turns user comfort into a driver of unnecessary consumption. As Julia Hansen and Jeff Gothelf re…

The Feed & The Thread - March 29, 2026

We ask whether our current panic about AI is just history repeating itself, as Dora Czerna argues that every wave of democratization triggers a crisis before new literacies emerge. We also challenge the assumption that speed is our primary goal, using Sara Paul's definition of the MVP to show why w…

The Feed & The Thread - March 24, 2026

We question whether the AI revolution will be a sudden broadcast or a slow, century-long shift that forces us to rewrite the employer-employee contract, as Patrick Neeman argues true transformation requires deep process control rather than just mechanical efficiency. Before we rush to build autonom…