107. Building Impactful Experiential Campaigns at Yahoo! with Allie Galloway
Allie Galloway, Senior Director, Global Events and Experiential Marketing at Yahoo, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to talk about designing memorable brand activations, leading inspired teams, and staying ahead in experiential marketing. Tune in now and get inspired to…
108. The Storytelling Power Behind Disney Events with Al Nassar at The Walt Disney Company
Al Nassar, Sr. Manager, Special Events at The Walt Disney Company, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how Disney crafts emotional connections, handles thousand-person hiccups, and stages before-dawn ceremonies at the castle. Learn practical tips on leadership, …
109. Redefining Brand Connection Through Events with Michelle Aragon
Michelle Aragon, former VP of Brand Marketing & Strategy at Spectrum Reach, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to talk about curiosity, change, and the power of connection in marketing. Tune in for a conversation on connection, creativity, and leading through change.
Abo…
STATE OF EXPERIENTIAL REPORT 2026: The Momentum Continues
Experiential marketing is evolving fast, and 2026 is shaping up to be one of the most intentional and human-centered years yet.
In this episode of EventUp, Innovate Marketing Group CEO Amanda Ma and Director of Partnerships Sara Rosas unpack the State of Experiential 2026, sharing real-world insig…
114. Building Purpose-Driven Brand Experiences with Judith Martinez at Rare Beauty
Judith Martinez, Director of Social Impact & Inclusion at Rare Beauty, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how purpose-driven brands create meaningful impact through experiential marketing. If you’re a brand leader, event strategist, or marketer looking to creat…
115. Event Planning Tips from Venue & Catering Experts with Gianna Wilkins and Tricia Galloway
Gianna Wilkins, Director of Convention Services at the Pasadena Convention Center, and Tricia Galloway, Director of Catering Sales with Oak View Group, join Amanda Ma, CEO and Founder of Innovate Marketing Group, to share what really goes into creating impactful live event experiences behind the sc…
116. How Creators and Consumers Are Shaping the Future of Brand Marketing with Meghan Gerrity at Kenvue, Neutrogena Sun
Meghan Gerrity, Brand Leader for Neutrogena Sun at Kenvue, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, for a conversation on how creators, consumers, and communities are reshaping modern brand marketing.
Drawing from her experience across iconic brands including Neutrogena, Gerbe…
117. Relationship Is the New ROI: Why Experiences Matter with Adrienne Fleming formerly with Zillow
Adrienne Fleming, experiential marketing and employer branding leader, joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to explore how experiential marketing has evolved beyond events into a powerful strategy for building relationships, community, and authentic brand connections.
Draw…
118: Beyond Marketing: How Brands Show Up for People with Genetta Robinson
Genetta Robinson, senior marketing strategist, brand consultant, and award-winning marketer, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss what it really means for a brand to show up for people.
Genetta shares how brands can build meaningful consumer relationships through …
119. Reinventing Zoom Through Brand & Experiential Marketing with Omar Deacon
Omar Deacon, Global Experiential Marketing Lead at Zoom, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to talk about brand transformation, human connection, and the evolving role of experiential marketing in an AI-driven world.
With more than 15 years of experience across P&G, Logite…
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