ТРАНСКРИПЦИЯ 🔗
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Speaker 1: What makes a life a good one?
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Speaker 3: Welcome to a Thing or two at deep Dive into stuff we think more people should know about. I'm Claire Maaser and.
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forward slash at slash. I think it's a slash. Somebody told me I shouldn't be using backslash because it was wrong. It's fine.
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Speaker 2: I feel like, you know, when we learned these terms, it was what we were taught.
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Speaker 3: That's right exactly.
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Speaker 2: You had something you wanted to tell me about.
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Speaker 3: I did, so. You know Gt. Dave's kombucha, yes, like but only yes, but only like vaguely or like you know, of course, I know the bottle.
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Speaker 2: I've seen it.
00:03:15
Speaker 3: I've tried it, But that's about all I know. All I'm asking you to know really is the bottle. Yes, if you close your eyes and imagine who Gt Dave is. Based on what you know of the bottle, what do you imagine? Like, who do you imagine?
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Speaker 2: I mean, Claria, I have to say that I kind of picture all kombucha makers the same regards.
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Speaker 3: Oh good, okay, okay, And what do they look like? You know?
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Speaker 2: They they have like slightly grown out, floppy hair because sometimes they serve before they start work, and just a tiny bit of scruffy, but like I don't know, like like that like California entrepreneur vibe totally.
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Speaker 3: I will tell you I based on what I know of Dave's, which is really only two things and one which you know, which is the bottle, which has like a very classic hippie aesthetic, like it's not millennial, it's very classic hippie. And then two I've just have like a general awareness that GT. Daves was sort of the first kombucha mover on the market, that they are the one who's been around for a really long time before it was super cool, and so in my head I just pictured GT. Dave as this like weathered, leathered hippie from upstate New York, like probably.
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Speaker 2: Lives in a star in Woodstock. Yeah yeah, exactly.
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Speaker 3: Yeah, white hair exactly like white flowing hair and beard.
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Speaker 2: Okay, a bit of a lothario.
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Speaker 3: I don't know why. I was, like I was saying to Chris because the reason this came up was because Chris loves Gt. Daves And I was like, who and every time I go to the grocery stores Dave yea, who is this Dave? Exactly? I was like, who do you think this is? Like, what do you think his deal is? I was like, I bet he like scores so many ladies, Like he's just this like hot hippie lithario. I couldn't tell you, like why I think he was this lady's man. But I'm like, I just think if you.
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Speaker 2: Literally does feel like a bit of an elixir.
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Speaker 3: Good point. Good point. I also just feel like if you are the guy responsible for bringing kumbucha to the market.
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Speaker 2: Like you're hot shit, you're hippie community for the gut health of so many people, How could you not.
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Speaker 3: Be precisely Erica, I could not have been more wrong.
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Speaker 2: Tell me everything.
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Speaker 3: Okay, So first of all George Thomas, Dave.
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Speaker 2: Uh huh uh. George Thomas, okay.
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Speaker 3: In his early forties, looks like he's in his early thirties and presents just like a total West Hollywood gay. So you were right about the California entrepreneur of it. Yeah, yeah, yeah, okay, okay, okay, And I could not have been more far off. He grew up in bel Air. In nineteen ninety two, his parents' friends gifted them a Scobie, which had been given to her by a Buddhist nun. Okay, his parents all of a sudden start going really hard at home growing because they're super into it, and Dave at the time or GT, excuse me, George Thomas is a freshman at Beverly Hills High School and he's totally embarrassed by this.
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Speaker 2: Okay, okay, I mean that part at least is adding up for me.
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Speaker 3: Yeah. Of course, because it's nineteen ninety two. You live in bel Air, You go to Beverly Hills High School with like the entire cast of nine oh two one oh, and your parents are homebrowing kombucha.
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Speaker 2: And I imagine in their bile Air home they have like a kombucha room.
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Speaker 4: Oheah, for sure, the gift wrap the precursor to the gift wrap room was the community room.
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Speaker 3: That's right, that's right. Then GT's mom gets breast cancer, beats it, and attributes her recovery like entirely to kombucha. So GT. Dave at this point is like in Santa Monica Community College he had gotten his ged. He'd sort of like fallen off the tracks in high school.
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Speaker 2: He do you think it had to do with the kombucha embarrassment or no?
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Speaker 3: I think so. I think it's all I mean, he referenced, I've gotten deep on him. He talked about his high school experience. He just feels like he really like went in the wrong direction. He got distracted by stuff, that's he That's why he ended up getting his ged instead of finishing high school sort of the traditional way. So then he drops out of Monica Community College to start his kombucha business, which he starts out of his parents' home and is doing.
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Speaker 2: In the same kombucha room or a different one. We don't know.
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Speaker 3: No, actually, at this point is taken over the entire house. We do know. It's the entire house, like living room, kitchen, everything, tremendous go on. Okay, here's a really interesting part of the story. His first sale was to Arawan in nineteen ninety five. Wow. I was just really pleased that Erawan made an appearance in this story.
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Speaker 2: It would have felt weird for Eriwan not to have and I'm glad that they were exactly where they should have been in this story.
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Speaker 3: I agree, I agree. So his mom now is like helping him with the business. She's going around to grocery stores setting up tasting booths, telling her story of like crying her cancer with kumbucha. Fast forward to now. First of all, I just I forgot to back up my description of him presenting like a West Hollywood gay with this bit from a Forbes profile
that describes him as wearing a diamond sheathed rolex metallic studs on his dress, shoes, and platinum rings on his finger, ring, finger, and little finger. This is where Dave is now like he's a bollon fucking billion yes, okay, yeah, and this is how he's shaman billionaire vibes exactly Like, couldn't be further from what I imagined, right, So he now produces over a million bottles a year. He's declined multiple acquisition offers and remains the sole owner with no outside funding at all, of this business, which is worth over nine hundred million dollars wow, and owns forty percent of the US kombucha market. What okay, But then it gets oh. Also, he drinks eight to twelve bottles of his kombucha per day and tastes tests every single batch.
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Speaker 2: Okay, I would like to pause. That's a lot of kombucha.
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Speaker 3: Like, is he drinking any water in between?
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Speaker 2: That was my next question as someone who I don't feel like I consume enough fluids, and I don't know how I would be drinking any water if I were drinking sixty four ounces of kombucha a day.
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Speaker 3: It's so much kombucha. He is, obviously just like the king of the kombucha market. The beverage market in general has relies really heavily on these trade shows and exposes, And in this Forbes profile, there was a lot of talk about he has never exhibited. People come up to see him, he's like, and then like he does he shuns this whole market. He would never he would never would. And it's notice I think that he shuns the whole market. But he's actually sort of a self anointed protector of the market. And so that that that brings me to the second chapter of this GT. Dave story. Kombucha was like on the up and up and up in the early aughts, of course, and then in twenty ten all hell broke loose because some kombucha bottles that were in a warehouse in Whole Foods. I believe it was in Whole Foods and they weren't. Gt. Dave brand started like bubbling and leaking and were like, what's going on here? So they get tested and the test results from the Department of Agriculture found alcohol levels and the t's that were close to two point five percent higher than they should have been. Overnight, Whole Foods removed kombucha from its stores. All these other chains followed because it's like, you can't just be selling alcohol products. Go be scandal, yeah, gob scandal. Okay. So then like even though Gt. Daves wasn't affected, he had to sort of like adjust his recipe. He now said the original recipe you can only buy if you have to, if you're over twenty one, like you have to show idea to It's the one that comes in the black bottle. Yep, okay, God, black bottle, yep okay, keep going yep yep. And then but since then the kombucha industry has bounced back. But all of these people have gotten into the game, who Gt. Dave thinks are just absolute trash. He said about health aid. You know what they are, cherry berry, tropical brunch, tropical punch. They make it basic, make it mainstream. If you're claim to famous that you're in Amber bottles or your three cool hipsters behind this product, and that's it, your days are numbered, in my opinion, which I just love his willingness to go out there with this basically his thing is like now, ever since that scandal sort of the definition of kombucha got diluted, no pun intended, all of these people have come on the market with stuff that isn't actually kombucha in his opinion, So now he's a purest, he's a purist. Now. Dave has donated over one million dollars to Kombucha Brewers International in an effort to solidify a standard of identity to protect the integrity of the product.
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Speaker 2: Is this going to be like, I mean, I know champagne is a specific regionalistic thing. But you know what I'm saying is there is there going to be this like to meet the requirements of kombucha, it must check these six boxes if GT.
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Speaker 3: Dave has anything to do with it. Yes, he is, Okay, he's like fully obsessed with this mission. He does not He will not even walk the floors anymore of these expos because it depresses him too much to see his rivals ill conceived kombuchas and how they're damaging customer's appreciation for more authentic ones like his. He says, I refuse to let someone else who just joined the party change the narrative. I love him.
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Speaker 2: It seems like this man should be the subject of documentary or that, like kombucha in general, should be the subject of some sort of some sort of like I don't know whatever Brittany got from The New York Times, I would like for kombucha Dave and kombucha.
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Speaker 3: I fully trust that he's been offered multiple reality TV shows.
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Speaker 2: Does not like that what has happened.
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Speaker 3: Oh, the other thing he had to do was like his mother's cancer story had been such a big piece of the marketing narrative, and he had to pull that back as all these people started getting to get more suspicious of like what's actually happening with kombucha.
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Speaker 2: Yeah, I mean, I do think it's good to pull back the narrative on kombucha curing cancer. I think that was the right I.
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Speaker 3: Agree, I agree completely. Anyway, I just feel like this story has it all. I don't even know if I just like him or I just respect him, but it's like a little bit of both. Even though some of this is so.
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Speaker 2: Some intrigue, there's some intrigue, there's some intrigue.
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Speaker 3: I love that he is the protector. The protector is the word I'm looking where. He's a self appointed protector of the kombucha industry, and he's really putting himself and his money on the line to make sure that this industry proceeds with integrity and is not just cherry very tropical punch, cherry, very tropical lunch.
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Speaker 2: That's right. Thank you so much for neutrafil for sponsoring today's episode. If you've been listening to the show for a while, you
know neutrafil is a long, long time partner of ours, and we are very excited and grateful to be working with them again this year. So one of the things we really love about Nutrafil is the fact that they're addressing hair loss and thinning specifically in women. As I'm sure anyone who's like watched a television in the last twenty years now is brands have been throwing resources in marketing dollars at men's hair loss for a very, very, very long time. As if like women don't also experience hair thinning and aren't like so crazy that issue, Yeah, like it truly.
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Speaker 3: Women do deal with this, and yet all we've gotten is roguain and so many women end up just using these products that are specifically marketed and also formulated for men.
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Speaker 2: And that's right.
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Speaker 3: Neutrafiles come in and been like, no, this is a problem for women to and not only are we going to like address it, but we're gonna like really focus on how this serves women.
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Speaker 2: That's right.
00:14:16
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Speaker 4: If the last year has taught me anything, it's that I don't get my hopes up any No, that's fair, that is fair.
00:16:03
Speaker 2: But even just like thinking about the idea of like going someplace that isn't my home, it's just like wow, like mind expanding, soul moving. I don't know, it's so much. If you cannot wait to get back on the open road, you are going to love. A podcast by our friends a Condemnast traveler called Women who Travel What a Great Name.
00:16:21
Speaker 3: Each week on their show, editors Lalle ari Koglu and Meredith Carey explore the realities of travel as a woman Today, they talk to women paving the way in the food, hospitality, adventure, and travel journalism industries about what inspires them and how their listeners can learn travel tips and tricks.
00:16:35
Speaker 2: Here, about how restaurants are preparing for a post pandemic world, what the travel industry needs to do better to support black women, and so much more by subscribing to Women who Travel wherever you get your podcasts. Okay, the next thing we wanted to get into was prompted by some various dms that we got and also a very amazing voice memo that we got from one and Freedman Should we play that now?
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Speaker 3: To say, I was just going to ask you, can we play it?
00:17:07
Speaker 2: I think let's play it. I think let's play it.
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Speaker 5: Hello, Claire and Erica, it's your pal Ann Friedman, and I have a question for you. How are you approaching dressing for the aftertimes? Because, like I know, we've all been joking about how we're never going back to hard pants and we just all wear sweats forever. Now, that is not actually what I'm feeling like doing now that my vaccine is scheduled and a lot of my friends are vaxed, and I'm like, hello world, I'm ready to be out and about again. So yeah, I don't know. But also at the same time, my body has changed, and like I do think my comfort like needs have increased. I've been thinking a lot about the fact that I've only used five percent of my wardrobe for a year, and I'm trying to figure out what i want to go back to. I definitely don't have the cash to like buy a whole new set of things to match my new aftertime's mood.
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Speaker 2: So how are you solving this riddle?
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Speaker 5: I mean, I've been wearing giant, giant cotton underwear for a year that I don't think will fit under my hard pants. I have some very practical questions about how you are making it work and how you are like thinking about finding joy and wearing clothes in the world again balanced with the comfort we've all come to expect.
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Speaker 3: Thanks and Friedman love her, delighted to get a voice memo from her. Will really take any assignment from her, including this one, happily.
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Speaker 2: And I'm telling you people, we love a voice memo, We love a voicemail.
00:18:33
Speaker 3: We do sometimes we miss them because the technology is shaky, and if we've
missed yours. I'm sorry, it's a point of much anxiety for me because I'm in charge of it and they expire after thirty days.
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Speaker 2: Listen, but tell us what content you want to see in the world. That's I am So. How are we dressing in the after times? Is the big question? And man, do we have a lot of thoughts on it?
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Speaker 3: You know, I have so many questions and fewer thoughts. I feel like you had a lot of thoughts. I feel like you sound thinking about it. You have some ideas. Yeah, I get questions. Okay, okay, let's start.
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Speaker 2: Let's start.
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Speaker 3: Let's start. I do feel like the one thing I actually have a thought about relates to this point that am brings up that like, we don't actually want to stay in sweatpants forever. We do want to put on the rits a little bit. However, our comfort needs have increased, like the bar for comfort is now a lot higher.
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Speaker 2: Well, I think just like what the ritz looks like is different. Now you know what is the rits? What is think of exactly exactly?
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Speaker 3: I have to say that, like some of my thoughts around this have really centered around footwear, and I had already gotten to a place in my life where I was really only wearing heels if it was like a wedding or maybe a kay yeah yeah, yea yeah, yeah, yeah, totally totally, But that put on heels two or three times during this pandemic ow for dinner. I literally wore Birkenstock clogs for probably three hundred out of the last three hundred and sixty five days.
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Speaker 2: Same I, Claire, I do think the shoes thing is going to be the thing that I'm like, I actually like don't know how we turn this back, Like I don't know, like I actually don't think my feet are in a position the same to be wearing something that isn't that isn't like meant for like a wide expanded.
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Speaker 3: Foot, which is where I am at this point, oh for sure. And heels are absolutely something that you get more used to over time. So we have we have lost all of the adaptability we'd had for heels of foot strength.
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Speaker 2: It's like actually like the foot strength to be able to wear that thing, the arch support.
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Speaker 3: Like we're no podietrature, yeah, but we're no podiatrists, but we're going to talk to you about the muscula chair. Our friend we saw our friend the other day, and she was wearing these cute wooden clogs that are that I'm super into that are having a moment. This like the sort of like Swedish clog style. Yep, that is for sure.
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Speaker 2: It haspens like exactly number six vibes.
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Speaker 3: Yes, yes, Aermez clogs that are sold out everywhere. Correct anyway, So she was wearing these like wooden clogs that you certainly could barely describe as a heel, and she was like, I feel like I'm wearing five inch stilettos right now. And I was like, I can relate every time I wear something without fully like orthotic support, you know, inserts. I feel like I'm wearing five inch stilettos, Claire.
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Speaker 2: When I have Warren heels. These three times in my home, I've felt like a colt.
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Speaker 4: You know, like like a baby, like a baby horse, trying to like get my balance and be like, well, like I don't know, it's like when you see like young girls walking around in heels, like when they're actually like you're like you're fifteen, and you look kind of ridiculous because you can't walk.
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Speaker 2: In those shoes. That's what I felt as a like thirty eight year old person.
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Speaker 3: We got to relearn it. The other funny thing is that you and I put dowe but like do we you know? I don't know because every time I've even thought to put on an actual boot that wasn't like just a straight up winter boot, I've been like that seems like so dressed up? Am I doing that just to go to this thing? Like I also might I like get embarrassed to put on a boot because I'm like, what am I saying about myself that I'm putting on a fashioning boot? Am I like giving? Do I look like I'm trying? Yes? Exactly, I like it. Yet if I show up to this thing in a boot with a half inch heel, are people going to think I'm trying too hard? You know?
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Speaker 2: Yeah? No, I hear you. I one hundred percent hear you. Okay, So I have been I have been thinking about like what shoe do I want to be wearing at least like in the in the very near future, which is before it's fully sandal weather, but when I might be like wanting to go outside more. Yeah, we're talking May twenty twenty one, Claire, we both love the mules from a lapel which is a brand that we sold on the site, and they have these hand painted sneakers, mules and sandals, and I just feel like we will talk more about color, but like that feel it's like, I don't know, I want a shoe that's like sensible but like more fun.
00:22:52
Speaker 3: Yes, yep, yep.
00:22:54
Speaker 2: And I also sent I also slacked you this line Carele is Pronounced, which is based in Nigeria.
00:23:02
Speaker 3: On my run this morning, was like, I wonder if Erica ever bought those shoes she slacked me about. That's the thing that came into my head was like, I wonder whatever happened with that? Did you pull the trigger yet?
00:23:12
Speaker 2: I haven't yet, but I still think I want to. I just like I don't know. It was like there are a lot of good colors, and I think it was struggling to decide which was the right decision to which I think, which I think is like a little bit of what I've been processing in general and trying to do this. It's like everything feels like a bigger decision than it is because I haven't worn clothes, because I haven't worn shoes, because it's not just like a pair of shoes. It's like is this where I'm going to plant my flag?
00:23:35
Speaker 3: Well, because now your lifestyle is such that you only wear one pair of shoes, like you and I both had this really specific experience of having dropped off a bunch of shoes at leather Spot, our
favorite shoe repair place, right before the pandemic. So then lived nine months without any of those shoes and twas not a problem, And then went and picked up those shoes from leather Spot and realized, like, what am I going to do with all that right away? So they're still in the plastic bags that I put them up. No h So now it's like, this is the only shoe I will wear? Will this be the one? I just bought a pair of Emmy Parson's shoes, and I really love Emmy Parsons. I think she's so talented and she does these really dainty sandals that for a while I had to just admire from afar because I need more support and also coverage because I don't love my feet than like her original line. But ever since she's expanded the line, she now has shoes that will sandal, specifically that have that sort of Birkenstock style style soul that's super comfy, and I got these footbed like a real footbed. Yeah it's not the feet bed to sleep. Yes, right, they were an investment shoe, but I also know I'm going to wear them pretty much every day this summer, and I'm very excited about them.
00:24:51
Speaker 2: The other thing that I think we need to spend a minute on are pants, because I do feel like this is the thing people are most stressed about transitioning, or like are we transition what are we doing? How are we dealing with this? You and I both have worn hard pants.
00:25:06
Speaker 3: Yes, during this period of time, absolutely, I mean you and I have both just like gotten more dressed up, I think than most people during this period of time. I think, just for ourselves and for the mentality of it all, for sure, for being like I got dressed today, and also because we enjoy getting dressed. I will say that only in this like sort of chapter three or four of Quarantine, So I would say, like around January, I finally started wearing leggings more often, like on days where I knew I wasn't going to be leaving the house at all. Who knows why it took me that long, but I was like, oh, this is nice. I feel like that could stick around for me. I also feel like I like the idea of a more fashion e legging and trying to wear a legging in a non ath leisure context.
00:25:51
Speaker 2: Like a legking a pant.
00:25:52
Speaker 3: Yeah, like you're going to try to make an early odds liking as pant happen exactly exactly, Yeah, but not under dresses that I will not do.
00:26:00
Speaker 2: No, absolutely not.
00:26:01
Speaker 4: Yeah.
00:26:01
Speaker 2: I think the thing for me with hard pants and with hard pants moving forward is I can really only do a wider leg now.
00:26:08
Speaker 5: Like I.
00:26:10
Speaker 2: Totally hear the TikTok generation on skinny pants skinny jeans being over like that feels incredibly challenging to me. And I went from having one pair of wide leg jeans to now owning I think four pairs of wide leg pants, and I think I've like officially become like a big pants little shirt person.
00:26:33
Speaker 3: Big pants little shirt. I also like, this is your hard
pant policy now moving forward with.
00:26:37
Speaker 2: My hard pant policy, I tried on I tried on my skinny jeans the other day and was like wow, like okay, like I remember why I liked these. I'm not getting rid of them, but I can't imagine the scenario where I'm wearing them anytime in the near future.
00:26:54
Speaker 3: You know, I really wore wide leg jeans to death for the first half of Corn and have not been able to go back to them because I just now associate them so much with that chapter. I have what I've been liking, which has really surprised me, but again gets back to this early aughts thing, which we'll get even more into. Is like a full on flare, like a bell bottom. Claire me too, But I what I'm liking is like a really cropped bell bottom, definitely, which is not what I did in the early aughts and the early aughts. The bell bottom had to be such that only the tiniest little bit of my pointed Steve Madden heel was peeking out. Yeah. No, of course. Now I want the entire shoe in some of my ankle to show underneath the bell Yeah. So that's like a high waisted yeah, which also is not what was happening and definitely not No. If my thong wasn't showing, something was wrong. So that's sort of where I am with pants.
00:27:48
Speaker 2: I think, yes, I think this is I think this is all exactly right.
00:27:53
Speaker 3: I mean, I do you have clothes.
00:27:55
Speaker 2: You mentioned the wide leg pants that like just make you think of quarantine, are there? Like for me, there's this pair of army green like not cargo we pants, but they're like, I don't know, They're an army green pant that they just like don't actually look that good on me. And I just put them in my like giveaway pile last night because these are like the pants that I have worn all through this period of time. They will only ever make me think, yeah, this period of time. And I wore them because they're comfortable and you don't have to see them, but like I still have to see myself.
00:28:23
Speaker 3: Yes, they no longer sparkedjoy for you, and that was absolutely the right thing to do.
00:28:28
Speaker 2: They're gone.
00:28:29
Speaker 3: I do think it's funny because I'm obsessed with these jeans called the must from AYR. They're such a good gene. I've waxed poetic about them. I own them in two different colors, and I just wore them so much during quarantine that I just picture myself in those and a Birkenstock cog and a big sweater and I'm like, no, thanks, I'm past that. I do think they'll come back eventually. For me because they're such a such a good gene. But for now, we need some time apart, we need space. It's a good question, though I'm trying to I think every sweater in my closet I'm super sick of.
00:29:07
Speaker 2: Yeah yeah, yeah, yeah, yeah yeah yah yeah yeah yeah.
00:29:09
Speaker 3: And I did finally get tired of my I have a great sweatsuit from Lillie Lowten and I love it. But I'm glad I didn't end up buying it in a second color because I do think that I'm finally like a little sick.
00:29:21
Speaker 2: Its moment has passed.
00:29:22
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00:29:51
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00:30:05
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00:33:28
Speaker 2: What about the things you haven't worn in like four hundred ish days? Have you revisited them? Have you thought about this?
00:33:33
Speaker 3: Where are we? Great question? The day that Joe Biden announced that there would be enough shots for everyone by May, I stayed up. I like didn't really see the headline until because I think it was actually part of a press conference. It was in the It was like my first for his first like televised press power, like public address or whatever.
00:33:49
Speaker 2: So I stated the union. I don't know, Claire, clearly, I didn't watch it go on.
00:33:54
Speaker 3: It was like it basically happened right before my bedtime. I should have gone to bed, but instead I went up to my closet and I tried on all of my spring and summer wardrobe, put together all these different outfits, tried it on with my light light spring jackets, and it made me really excited. And part of the reason I stayed up so late doing it was because it was a total fucking adrenaline rush. I was like, oh, and this and this. It got me excited to get dressed again. I regret not taking pictures of everything, because now I don't. I put together some good outfits and I couldn't tell you what they were. It was also useful in that, like now I know what I do and don't need because I've really forgotten. I mean, there are things, of course, there are things I bought in like February or March before I realized what was going on, thinking I'd wear them last summer. Never did that. Are I've totally forgotten about that are basically brand new to me now, and.
00:34:42
Speaker 2: I had things that have you've had you basically like haven't worn for two springs.
00:34:45
Speaker 3: Exactly, and so it was very I do recommend doing this. I recommend this as a practice in general, because styling yourself takes time, Like this is why people have jobs as stylists, and just setting aside an hour to sift through your closet and put together looks and be like, Okay, this is a look, like is a nice sort of catalog to have. I like taking pictures of it so I can go back in my phone and be like, oh, that's a cute look I haven't worn in a while. It's just useful, and it will also help you be like I don't actually need another black shirt or whatever it is.
00:35:14
Speaker 2: I don't actually need another is what we should all be doing right now?
00:35:17
Speaker 3: Yes? Or sure?
00:35:19
Speaker 2: For sure? Speaking of black shirts, I went through and did something. I went You inspired me to like go through my clothes the other day, and I was like, God, like just opening all like opening my closet and seems so much black. As a person who loves black, loves wearing black, feels great in it, I got so depressed. It was just so depressing to me in a way that I never would have seen coming, could have never predicted, and it just like I'm interested in color, I mean, and I'm just I feel like that has to be like a widespread thing if I'm feeling oh.
00:35:50
Speaker 3: For sure, I mean, I remember that, like at the beginning of Quarantine, we did a whole podcast on color coming back for the Home, and I feel like that is moving on full steam ahead through clothing and color and pattern are definitely making a comeback. I have to say, though, I am surprised that that's where you are, You're like sick of you're black, because I do feel like what happened to me when I went and tried on all those clothes was I had this realization that, like, oh, I do like the clothes that are in my wardrobe, Like as much as I do kind of want to go out and buy a whole new vibe that is nothing like what I had before, there's also the realization that, like, there's a reason why my my wardrobe is ninety percent page because that's what I feel best in.
00:36:34
Speaker 2: Totally, totally, And it's not that I think that I want to get rid of all of those things so much as I'm like, I need things that are more fun, and I do have certain black things that I feel like are fun. Yes, And I just bought a dress that I sent you a picture of before. It's great this episode that I bought on the real real that is like a floral like a navy backdrop with like bright floral pattern. And I think, I'm just like, I'm not interested in muted colors right now. I'm not into sadn't any of the like bohemian like pale pinks. Yeah, blah blah blah. Like I want things that
are like poppy in a way that I'm surprised by. And I think for me, like part of that can come through in like louder accessories, which I always have been a little more comfortable with. Yeah, I don't know. I just I'm like I want to be I want getting dressed to be fucking fun.
00:37:24
Speaker 3: Oh completely you. We got together outdoors with some friends, uh last weekend for Easter, and I will say that getting dressed, I was like, I have to wear a color like I and and part of that was the holiday obviously, like it's Easter, it's springing, it feels like. But I was like, I absolutely need a pop of color right now. And then of the women who attended, everyone showed up in a popa color. We're all doing a popa color.
00:37:48
Speaker 2: And like an easter fucking pastel.
00:37:50
Speaker 3: But interestingly, everybody was in pants, like nobody put on a skirt or dress, which I clocked. And it was funny because I had considered putting on a skirt, but again had been like in this economy, like it's just gonna seem like I'm trying too hard.
00:38:04
Speaker 2: I you know, I just like I love a dress. Yeah, I don't think I'll ever give up on that, but a skirt really gets the wheels turning, Like I'm like, how did I I had to put that together and do that thing and know it all. It just feels so constricting in a different way to me than pants. Yes, the walking in certain skirts, the skirts blowing up, the like, that just feels like a different bar.
00:38:26
Speaker 3: And the bar has been moved.
00:38:27
Speaker 2: The bar's been moved. I just don't know how how many skirts I'm willing to do anymore.
00:38:32
Speaker 3: I listen, I understand, and I agree that come summer, dresses are a central piece of it, and I will have less trouble feeling like, oh, does it seem like I'm getting dressed up for this thing?
00:38:41
Speaker 2: Because that's well, it's a dress and a bare leg and it's easy, and it's like it feels like the easiest thing to put onto me, not like a dress with a tight. On the other hand, like I'm not ready to talk about tights.
00:38:52
Speaker 3: We'll say it's not tat time. Well, let's not talk about that at all. That's crazy. You also surfaced this really cute patterned matching set.
00:39:00
Speaker 2: Yes, so I'm basically I'm like upsets right now with the idea of matching sets in general.
00:39:05
Speaker 3: I agree. I bought one. I'm returning it, but I tried one too.
00:39:09
Speaker 2: I'm so obsessed with the idea of like a pattern top and bottom that can be worn separately and specifically like a top and pants situation. So my dream dream set is this Marnie duo that's like a little boxy top and crop flared pants in black with this like all over tulip print.
00:39:28
Speaker 3: Very cute.
00:39:30
Speaker 2: Like this is like this is the centerpiece of my mood board.
00:39:35
Speaker 3: It's incredibly cute. We'll link to it. It's a really really good look. The model looks excellent and it would would be thrilled to look like her.
00:39:44
Speaker 2: But it just feels like it feels like more fun, it feels a little more daring, Like it's like it's getting dressed up. It's getting like dressed to go out, but not like dressed up.
00:39:53
Speaker 3: Yes, which I so I think one of my predictions is that it's not gonna everybody's been like it's gonna be Roaring twenties. We're all gonna be wearing ball gowns. I suspect it'll be less about that, because again, the bar has been moved and we're all used to like dressing casually. So I think we're not going to be wearing ball gowns, but I think we are going to be wearing weirder shit because just it, it's more like I don't give a fuck. I don't care what anybody else thinks. I'm wearing what I want. It does feel like the I don't give a fuck energy is really embodied by Ella m Hoff's lunacy, and that that's where things are gonna be going, because I could not point to her and say like she's this viber, she's that vibeer or whatever. And it is funny to me that the media has been characterizing her as hipster, which I'm like, sure, but like the term hipster originated in like the late nineties or.
00:40:43
Speaker 2: It's like such a weird neuter to term at this point, right.
00:40:45
Speaker 3: And what does that mean? She was like probably an infant when the term hipster was coined. I just if she was even alive. But to me, I'm just like, she just truly does not give a fuck. It's so weird what she wears. And I do think that's kind of where things are moving, just to weird fun stuff that like it's like get where you get your kicks. It's just people want to get their kicks.
00:41:07
Speaker 2: Ye, that's exactly right. I was in the city getting my haircut near Tompkins Square Park the day a couple of weeks ago when it hit eighty degrees and Claire the like Tompkins Square Park energy and fashion that was happening. It was like very LM Hoff vibes ee vibes. There were like little crocheted sleeveless cardigans with like one little ribbon tying the front, and like just like so many crop tops and like a little this little that like rainbow, this rainbow that big fucking like Elton John sunglasses, like yeah, all of it, and it just felt like everybody just looked so free.
00:41:46
Speaker 3: Yea, I love it, you know what. The other part of it too, And the other reason I think that this is where things are going to head is because a lot of people are never going back to the office. Yeah, so many companies have closed their office. So it's like, what are are you dressing for the office?
00:42:00
Speaker 5: No?
00:42:00
Speaker 3: So you just wear whatever you want.
00:42:02
Speaker 2: Totally, Totally. I just really think that, like getting off of clothing for a second, that like loud accessories too, are just are going to be the thing that I lean into, and that maybe a lot of people are going to lean into like crazies like loud sunglasses and weird shoes and bold bags and just like statement and jewelry that had kind of fallen out of
like statemany jewelry had kind.
00:42:22
Speaker 3: Of fallen out of fashion.
00:42:23
Speaker 2: But I didn't give If we've learned anything from Zoom dressing, it's the dainty and understated does not play like it's you get no mileage from that whatsoever.
00:42:33
Speaker 3: I have to shout out our friends the Lizzie Fortunado who their fall and winter collection is so good and we love everything they do obviously, but it really feels like it harkens back to around the time they launched, which was like two thousand and nine twenty ten, and they really made their name as like the statement necklace, statement earring line, and this new line that they have coming out really like embodies all of that and just feels like really strong, elegant, but like statement pieces.
00:43:03
Speaker 2: Loud, like yah coole, sophisticated and loud.
00:43:07
Speaker 3: Yeah, it's very and you know what, it goes hand in hand with the Marnie vibe for sure, totally, totally.
00:43:13
Speaker 2: I've also I'm really curious see what happens with makeup and hair too, because Claire, I have to tell you that recently I considered an eyeshadow.
00:43:22
Speaker 3: I saw this in the notes and I like, my jaw dropped. It's funny because okay, so tell me more.
00:43:29
Speaker 2: So there's this new line Vla, which is by this French makeup artist and influencer, and they're been eyeing this too because my god likes she's just she looks great all the time, her life looks awesome. Yeah, there's a reason she's a thing. There's a reason she launched to make a blind yeah, et cetera. They're on the mobile, on your phone, on the mobile experience. When you open this website on your phone, there's like a mobile tryan.
00:43:51
Speaker 3: It's on the browser too, because when I didn't know there was a mobile try on, I did it when I saw this in your notes, And now I want a bright red lip. I'm like, I don't even look good in a bright red lip, but all looked good on me virtually, Okay. So I there's like a coppery, liquidy yeah eye shadow situation, and.
00:44:07
Speaker 2: I'm like, I don't know, I kind of want that now. That feels like a real leap from where I am right now. And so maybe I'm doing a copper like eyeliner or something.
00:44:16
Speaker 3: I couldn't really see that for you. I also feel like you, even before pandemic, hadn't you bought like a navy sparkly eyeliner from Mark Jacobs or something brown.
00:44:25
Speaker 2: One thing, but you got it completely wrong, but everything else was right.
00:44:28
Speaker 3: Great, great, okay brown is more tame.
00:44:32
Speaker 2: Yeah, But I also but I like and that was also a bit of a rejection of like being in an office and you know, feeling like it was performing for somebody and now, yeah, I feel like it's like a very late stage euphoria thing for me to do. But I feel like I want like shimmery eyeliners.
00:44:47
Speaker 3: I think because you. I think because of your face and your you have big eyes and you are very precise
with a liquid eyeliner. I could I think you could do this. I think you could pull it off.
00:44:58
Speaker 2: Thank you, thank you. I lipstick thing is super interesting, and I think that once masks are done, whenever, that is like we've got some time friends. But I feel like a big bold lip is going to come back, and like not even come back, like maybe we're doing purples and greens and we're stepping out wow wow, I don't know. Maybe that's when those colors go mainstream.
00:45:20
Speaker 3: I have to be honest, I really miss lip colored period and just like showing my lips it I miss it. It's it's nice. Yeah, we never.
00:45:30
Speaker 2: Thought we'd have to think about.
00:45:31
Speaker 3: Okay, truly. I also called out that hair dyeing, like colorful hair dyeing, which I think is right. Hillary Duff has been rocking this blue hair, and I just think people are like, why not, you know, why not? Why not? Yeah? Anyway, Anyway, our emergence from the pandemic is colliding head on with the resurgence of this early aughts fashion, and we have to we have to cover it for about or worse. We have to talk about that low rise jeans going out tops, matching sets.
00:46:03
Speaker 2: You said, matching sets, great field, great matching set.
00:46:06
Speaker 3: Wall Street Journal just wrote about how corsets are coming back.
00:46:09
Speaker 2: I don't think so.
00:46:10
Speaker 3: Thanks to Bridgerton, I remember, I'm sorry, I that's where that got you. The thanks to Bridgerton. Okay, okay, okay.
00:46:23
Speaker 2: Bridgerton was many things. I don't think it was like it's going I don't think it's going to inspire how I dressed myself.
00:46:30
Speaker 3: Absolutely not. I did have a moment where I was like, were corsets happening in the early nineties or in like the early aughts? And I was like, yeah, actually they were. When I thought about it, I can picture Britney in a corset doing it with the can't.
00:46:42
Speaker 2: You picture for yes corset?
00:46:43
Speaker 3: I remember my mom bought a product corset and being like, oh okay, and which.
00:46:49
Speaker 2: I how she's styling like under a blazer.
00:46:51
Speaker 3: It was a whole match in set Erica. It was like a poofy skirt. It was a navy like.
00:46:55
Speaker 2: Okay, you know how I'm picturing like Annette Benning.
00:46:58
Speaker 3: In a course it totally yes, exactly. Anyway, I'm not going to be doing the corset thing.
00:47:04
Speaker 2: Some people are going to A sweatpant to a corset is like a leap. I am not ready to.
00:47:09
Speaker 3: Okay, are there any early I am wondering. Okay, I wore low rise jeans longer than it was cool too, Like it took me a while to fully fully embrace the high rise jeans. And I can, like sort of specifically remember the day I was standing in the mirror being like, are we so past low rise jeans that it's like I shouldn't be wearing these right now? Yeah, And it makes me think that I'm going to embrace the low rise gene trend pretty readily this time again because I think, interesting, Yeah, I like myself in them. I don't know, I'll be curious to see how I dance around this. I must still have some pairs left. But I remember, like I just I liked the vibe. You know who I think of? Remember the L word, the original L word?
00:47:50
Speaker 2: Course, who was like the super hot like bad Girl Jane.
00:47:54
Speaker 3: Yes, I just always thought she looked great in a low rise Jean her like great and everything.
00:48:00
Speaker 2: Yes that was like kind of her whole thing. But yes, she did look great in a low rise flare a gene for sure, like a little slouchy, like a vintage Levi's Exaction.
00:48:10
Speaker 3: And it's you know, totally absurd for me to cite her as style inspiration because I could not be further from her vibe in my own personal style. But I do just think like a low rise also, like combine it with my with the like cropped bell bottom. I don't know I could do it. I could, I think you could do it.
00:48:29
Speaker 2: I think a low rise never really worked on me, and I'm glad to have moved past it. But I've been surprised by how much I've liked the like late nineties early aughts fashion revival in general, and I think maybe especially the stuff that I didn't do the first time around, like well like specifically like a skater pant basically which like you know, I never owned Jinkos. That is a regret that I clearly am working through, and so I feel like this go that is what I'm latching onto. There was when I worked at Lucky. Kim France at some point said something like if I were at the first time, I'm not wearing it again, and that might hold up. But like, because I never had air walks, maybe I'm open to airwalks.
00:49:13
Speaker 3: I that line from Kim France really influenced my entire look in junior high in high school because I obviously was like my mother was buying my clothes. I didn't have my own income, and she was so against any of the seventies revival that happened during that era of our lives. So I was never allowed to get bell bottoms. Hence maybe the reason I'm so into them now.
00:49:34
Speaker 2: Totally, yes, totally, totally, And I mean, listen, nostalgia's extremely complicated, and I'm not going to like we're not for anything besides just like progress, progress, progress. But I think there is something comforting, especially around the trends that happened in like ninety eight, ninety nine, two thousand that were pre nine to eleven, that to me, like for us at least in our lifetimes, that was a different time, that was like a different like moment of safety and security.
00:50:02
Speaker 3: It's so interesting you're absolutely right, And I mean, this is so far, so tangential to the topic, but I do always wonder if, like, for our generation, it was a totally different time pre nine to eleven, but it was also like we were young enough to not be hyper aware of anything that was going on. Yeah, exactly exactly.
00:50:23
Speaker 2: Yeah, when you're like too dumb to
know better.
00:50:26
Speaker 3: Exactly. But it's also very real that the world did change completely after nine eleven, or I should say the United States changed after nine eleven. Yes, you called out a really important piece of late nineties nostalgia that I'm going to need you to not closs over.
00:50:42
Speaker 2: Claire the black like stretch fabric slide sandal. Everybody can picture this close your eyes. It's like a two to three platform m Yeah, it's all black. Steve Madden made buckets of them, nine Wests, sold them, et cetera, et cetera. It's back and so many cool brands are making it, and I am deeply upset about it. It's back, and I will never wear that shoe again.
00:51:07
Speaker 3: But God forbid, Erica should September roll around or August and these brands start pushing it out, the boot version of it, I will be deceased. The version was so fucking hideous. I loved it so much. I mean, I loved it so much. Do you remember that the do you remember that the soul used to come apart from the boot, the like sock of the boot itself, because you, or at least for me, because I'd wear them so much, you would like, oh.
00:51:34
Speaker 2: Yeah, yeah, rip off that you're the same way that on your haviana is the strap of the thong would just rip.
00:51:43
Speaker 3: And the soul would like be removed because it was just like glued onto it. And they were these two giant hunks of synthetic materials that would just come apart. They were that were poorly fused. They were so ohly and my god, they're going to come back. But I remember being like I couldn't. I cannot live with this. This shoe makes every outfit like it was everything to me my freshman year in high school.
00:52:05
Speaker 2: H Okay, we have to move on from the early odds. I can't with it. I can't with it. I can't with it. Can we talk about the bar for getting dressed up? Are we going to be more willing to get dressed up or less willing to get dressed up or like, what is happening?
00:52:19
Speaker 3: I am so curious, Like, in some ways I think the bar would be lower because we're just seeking any excuse for her, right, But then I do as I reference multiple times, every time I put on a real outfit, I have this self consciousness of like, wow, am I really making that much effort just for this? And that much effort again constitutes a fashion boot, like a low heeled boot. But I'm worried that people are gonna be like, wow, she really put on a look. And at the same time, last Saturday it was like, I don't know, like sixty five degrees beautiful day. I was in the Lower East Side and everybody was out doing a look and like it was Dime Square. It's the seeniest, most like vibeist place in New York right now. And so if anybody if that was gonna be happening anywhere, it was there. Yeah. But the looks I saw were like I was a people are loving life. This is this is like people do not need an excuse to get dressed up other than just standing in line to get into Beverly's, this pop up shop, like
that's that's it.
00:53:18
Speaker 2: I do think there's a little bit of a like loving the loving life component of it that I that I do appreciate, and I feel like, I don't know, it just feels like an opportunity to like make something of or like ritualize the like leaving of the house, you know, like I'm doing this, I'm leaving the house. It's a thing. Join me on this adventure, like in a little bit of like a mister Rogers way, like okay, kids, we're gonna tie her shoes on and put our guard to get on and like go but more fun.
00:53:44
Speaker 3: I don't know, I agree with that. I do think I'll be I'll be doing lots of looks. I mean, I remember you and I had a day of like outdoor meetings and just like appointments and stuff in the city the other day.
00:53:58
Speaker 2: And which was a real like mind fuck, tell you what.
00:54:01
Speaker 3: A true mind fuck. And I remember having this moment where it was time to get ready to go, and I was like, I didn't start thinking about what I was going to be wearing yet, like in my normal life I would have thought as I was the way I would have fallen asleep the night before was mentally figuring out what it was that I was going to wear the next day. Yeah, And I'd forgotten that that was part of the thing. And when I had this day where I was going to be in New York, in Manhattan and doing meetings, I was like, I want to do a look. I want to look cute, like I want to look nice, Like I was embracing the opportunity. I had also forgotten how to go about it. Yeah, yeah, yeah.
00:54:35
Speaker 2: The logistical part of it was like completely lost to you. Yeah. Well, I think we've like closed off that part of our brain, Like there's a part of your brain. I've been complaining about this with like thinking about travel or whatever.
00:54:45
Speaker 3: I'm like, how do we do that?
00:54:47
Speaker 2: How do we like book an airline ticket? We use Kayak? What do we do? How do we search for that thing? And it's the same part. There's like another part of my brain that's like, here's how we get ready, here's how we get dressed, here's how we like think about these things. Yes, it's lost to me, and I have to open that again.
00:55:00
Speaker 3: Oh my god, I like, I just I was suddenly just racked with anxiety, shock and horror. I didn't think about what I was going to wear. The day before, and now I have to figure it out in the next ten minutes, Like what yes, yeah, no, we got to relearn these things. And I relate to the travel thing. Chris and I went to Rhode Island stated in Airbnb. I had to find places to eat, and I was like, what websites do I use? Just right, good restaurants near me and Google like that's what I did, good restaurants near me. That's not what I do. But yeah, I couldn't tell you what you did. Yeah exactly, yeah, yeah, yeah, yeah, yeah yeah. I was trying to figure out Also, how this what appears to be universal post pandemic social anxiety. Yeah, dovetails with the like post pandemic style vibes because on one hand, it's like, are we actually going to embrace all these bold prints and bright colors when we're all racked with social anxiety and kind of just want to hide, like kind of are nervous about really go out there and doing the thing, or.
00:56:03
Speaker 4: Like can we use our flashy clothes to distract people from how socially awkward we are?
00:56:07
Speaker 3: Also, I don't know, you know, I don't know that's also an approach I am, I'm curious, like I do. I do think the instinct that everybody's instinct is like, let's go big. But yeah, I also think everybody's instinct is like, I don't actually remember how to have a conversation, So what are we really doing here? Yeah?
00:56:29
Speaker 2: Can we talk for a second about the fact that our bodies have changed.
00:56:33
Speaker 3: In this last year? Yes? Another thing Anne brought.
00:56:36
Speaker 2: Up, Yes, and that like that is something that we all have to like, can not even contend. Isn't fair? That is alsome we have to like take into account.
00:56:43
Speaker 3: Yep, yep, absolutely, And I think one thing that has made this more challenging is that our perception of time is so warped. Yeah yeah, yeah, Like I will put something on and be like, but the last time I wor these they fit, and it's like, well, man, the last time you wore them was over a year ago. I know it feels like yesterday and also like ten years ago, but it was actually a year ago. And I think that's something that's just like helpful to wrap our heads around. I mean, you and I were talking about this the other day, talking about how we were feeling about our bodies and reminding ourselves that like there's also Aged take into consideration, Oh my god, Aged, we like our expectations of our bodies now can't be the same as they were when we were younger, and like it can't. It'll be like but when I was twenty nine, you were twenty nine exactly.
00:57:32
Speaker 2: I wonder if we're going to see a big remergence of the clothing swap.
00:57:37
Speaker 3: Oh my god, yeah, because the stage like set.
00:57:42
Speaker 2: The stage is set, like we were all coming out of our little our closets for the first time in a year. We haven't seen people, and we certainly haven't seen why other people are wearing. And I feel like this feels like a big opportunity once you're able to to like, I don't know, maybe you're meeting in a park with friends and bringing five things and like all picking and choosing. I don't know.
00:58:04
Speaker 3: I love that I and the other thing I will say about all of this, and it's like super interesting to think about like our personal experiences of it and also try to sort of predict what the sort of like general vibes will be. There's also the fact that this whole pandemic has been such a lesson in what actually matters and what doesn't and truly what doesn't matter ultimately is you're wardrobe. Like you do not need new clothes to fully embrace whatever this next chapter looks like you don't need a new style in order to enter it. And I think that is also really important to consider. And that was like a nice part of me doing this like closet tryout of being like, oh, I actually do still love my clothes that I had before, and I'm so excited to wear those and like that will be me bringing a new energy into this next chapter of the world because I haven't actually worn them in so long. And it's just like I also just think in general, like maybe it's not new clothes for you, maybe it's new hobbies or new methods of socializing or whatever, but it's just like focus your energy and resources on whatever is going to help you like embrace this next chapter. And like, also fingers fucking crossed and knock on wood that there is a new chapter because the stuff I keep reading about the nude strains is freaking me out and like, yeah, you know, yeah, that's all just of course, of course we'll enter delicately into this next new chapter. Also, Claire, as.
00:59:21
Speaker 2: You know, I've been doing a lot of yoga with Adrian, and the thing that she says on like every episode of the yoga show is find what feels good. And I feel like that's like what we've got to be doing here.
00:59:36
Speaker 3: Adrian, Yeah that find feel Yeah. I don't know the reason. Adrian is a thing listen, a thing I'm largely unfamiliar with, but she is I do. I think find what feels good is the answer to post pandemic dressing. And it is like super fun to identify what the trends are, but the true trend is find what feels good.
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