ТРАНСКРИПЦИЯ 🔗
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Welcome to the Intel Data Center podcast.
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Tell their story.
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If you're working in the DT sector or you are looking to work in the sector, then this is the podcast for you.
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Welcome to the Inside Data Centre podcast.
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Today I'm joined by Todd Moran, the general manager of Bluebird Network Data Centres.
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Good morning, Todd.
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Good morning, Handy.
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How are you today?
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I'm good, thanks.
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We're just saying it's the end of my day and the beginning of yours, so it's a bit confusing, but we'll stick with morning.
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No one knows when they're listening.
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They listen at all different times.
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So very good.
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I guess just good day.
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Exactly.
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Yeah, good day.
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Thanks for coming on today.
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Obviously, I'm quite fascinated by unique data centers.
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And obviously, yourselves is an underground facility, which is something that would be great to talk about.
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And obviously, also learn a bit more about Blueberg networks, what you're doing, you know, where you are in the US, and just share a bit of information around that really.
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But to start with, do you just want to give a quick introduction of who you are?
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Sure.
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Be happy to.
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You've already stated my name, so we're going to skip that part.
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You know, started the career.
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Strangely enough, started the career with the idea that I wanted to be involved in robotics and work for Walt Disney.
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Well, that didn't work out so much.
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I immediately got involved with transporting bits back and forth.
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Strangely enough, um, via railroad.
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So my my very, very early beginnings were with the railroad, about the time that uh rights of way were getting plowed up and for fiber optic connections.
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So that should date it a little bit, but I'll just leave that one alone.
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So my career started with basically transporting bits back and forth.
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Uh and strangely enough, as as we as I approach closer to the end of it, I'm not ready to call it a day yet, so to speak, but we've been I've ended up where the repository of where all of those bits come and go.
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So we've kind of followed the chain of events.
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Um it it most of my career was with the broadband developer networks.
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However, um I had the opportunity during that one of those exposures to build an above-ground, I'll call it a data center.
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It had a very, very, very specific need, uh, critical to public safety.
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And as we went through all the iterations, design and and for normal operations, but design uh during extreme events, because during extreme events, this was a public safety thing, it absolutely had to work.
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There was just no question about it.
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And it was a it was a wonderful project.
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It was an expensive project, and uh to this day it's still still moving forward quite well.
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However, um you know you always know your own, you know, your own projects, you get the inside view.
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And we looked at this about 5,000 square foot tornado-proof facility, and you you you begin to see all of the the holes in it, if you will.
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The well, this could happen or this could happen.
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Um, and and quite honestly, that's what uh brought me around to, you know, the safest place for a critical operation to be is underground.
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Um it's strangely enough, I mean, today, today's world, data centers are nothing but electronics, um, which are very resilient.
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However, they get wet or they lose power or they get too hot, game over.
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It's done.
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Um and so accessing that data center with people and fuel and all of those things are those holes that I spoke of.
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Generators running, generators need to breathe, chiller plants, they need to intake and exhaust.
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Well, those are all areas of vulnerability for a data center.
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Um, now, the data center world over the years has has changed dramatically, in my opinion.
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Uh, hypervision, I know that's a very dated term, but that's okay.
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Virtualization is another one, where it changed the the nature and quite honestly, the scope of a data center and probably lessened that resiliency a little bit.
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Maybe.
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I'm gonna come back around to that.
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But um, so we built this facility and it's like, wait a minute, this just isn't as good as it could be.
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And uh we located uh at that point, we located in a uh, I'm gonna call it an inactive mind.
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That's a little bit inaccurate because at the time they were still doing uh uh blasting, which
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if you're into roller skate or if you're into uh if you're into uh uh uh different kinds of adventures, it's a really cool thing to be underground when they're blasting.
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Um and then if you're not, it's kind of a scary place to be.
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Yeah, and if it's not something you're into, it's probably not not on.
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If it's if you're not into that, you probably ought not to be.
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So um anyway, um started the design of a data center to connect to our network that that transporting bits back and forth, uh, underground facility.
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Underground facilities, quite honestly, where you know, ask yourself some really simple questions.
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Where do governments go when they want a highly secured facility?
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They go underground.
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Um, you know, I don't want to harp on the gloom and doom of things, but but EMF and radiation and plane crashes and all of these things are, for all intents and purposes, not even on the scope when you're underground.
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Now, it doesn't mean that it's a panacea of of easy stuff, because when you're underground, you've got other, I like good design challenges.
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So you've got other challenges as far as that intake for generators and mechanical systems and intake and exhaust and all that, but there's they are things that can be uh addressed, they can be engineered around.
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Now, like most things that you engineer, you can take the easier path, the wide road, or you can take the narrow path.
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Um, we chose uh to take the little more narrow path, the challenging one, and and that was all for very good purposes, and I and I I translate back to my experiences with an above ground facility because our generation and our fuel storage and our mechanical cooling systems are also underground with us.
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And you go, well, where else are you gonna put them when you're underground?
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Well, you can put them above ground, and it certainly is a lot easier, but that's a critical function to a data center.
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Uh, the generation, uh, power, cooling, if any any one of those components fail, game over.
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Um, so they can't or they shouldn't.
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Um, so the design, all of everything that it takes for us to live, so to speak, underground is with us underground.
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Um, and uh I I uh now it may or may not be a good picture to paint, but it it makes the point.
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It's like, okay, where are most of my critical organs for my body?
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They're under my rib cage, folks.
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That's for a reason.
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It's called protection.
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And I need every one of those organs to work properly for me to continue on with my life.
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Same thing for the data center.
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So now you get and you go, well, yeah, but you can have diversity and with with 10 gig and 100 gig connectivity, data centers can be anywhere.
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And that to a degree is true.
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I get back to the virtualization where most of our customers are operating in two locations, um, and and and that's a very appropriate way to operate, quite frankly.
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But then you get into the edge data centers and and where is your data center located?
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And and and and then this whole vulnerability thing kind of folds back into it a little bit, and I'll explain what I'm talking about.
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So Bluebird Network is primarily a Midwestern, North American, 48 contiguous state operations, just right through the heartland of the United States.
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Uh now, we have these things called tornadoes.
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And I was gonna I was gonna talk to you about weather because I thought that's obviously you know, we always talk about weather when we're talking about data centers, but it's not quite as extreme as the as the weather situations or challenges you might have.
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Yeah, well, you know, um the strange thing about weather is two strange things about weather.
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Weather is everywhere, and weather is not controllable.
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And now I, you know, so my background, the engineering background goes, well, is there any way you can engineer those things that you have no control over?
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Can you let risk mitigation?
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Can you lessen them?
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Can you get away from them?
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And well, getting away from them isn't gonna work because the weather is everywhere.
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So, you know, it's it, you know, if it's hurricanes, if it's tornadoes, if it's earthquakes, if it's flooding, if it's wildfires, if it's temperature extremes, those are all weather events.
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And and now I'll be the first to say I probably have a bias here.
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But some of those things I just mentioned aren't things that the Midwest has to be concerned with.
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That would be hurricanes, uh, Midwest, not really wildfires, those kinds of things.
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Midwest, you know, we have temperature extremes.
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We saw 10 below zero here a few months ago, which was kind of crazy.
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Um, but they are at the very best minimized tremendously.
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That day that it was 10 below zero here, not where I work, it was 62 degrees.
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Now, and and afterwards I'll I'll send you a video I've got.
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It was it was absolutely bizarre driving out of the underground mine because it's it's pulling in, we have to pull in so many cubic feet per minute of outside air into the mine, and the mine is naturally, depending on well, the mine is naturally about 60 degrees.
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So the cool thing is when it's 10 below zero outside, and you're pulling in this extremely cold air into this warm environment, poof, we have this cloud bank that is just incredible.
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And remind me, and I'll send you the video.
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It's just but anyway, I digress here a little bit.
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But our tornadoes, um, they're non-existent.
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Now, if we would have gone the simple path, the wide path, and put stuff above ground, I wouldn't be able to make that statement.
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Um, but they're underground with us.
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So tornadoes is a non-event, temperature extremes are a non-event.
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Um, we did look because flooding, I mean, when you talk to somebody about being underground, they, you know, two things come to mind.
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Whoa, what about flooding?
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And and what about earthquakes?
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Now I'll get to the earthquakes.
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But the flooding thing, it's called geography.
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You look at where you're at.
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We we happen to be in an area, a region that's called the Ozarks Plateau.
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There's also nothing I can do about the geography.
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So if there's nothing you can do about it, pick your geography.
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Plateau, basically tabletop.
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I'm taking a lot of liberties with the English language, but water does not stay on the tabletop.
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As we all know, when we've spilled that glass of water at dinner, it runs off the table and onto the floor.
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Well, that's what it does here.
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You know, it it it we get biblical amounts of rain above ground, but it runs away.
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Um, most of the natural flooding that occurs comes from bodies of water.
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So if you live on the coast and a hurricane, that's called the oceans.
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Here in the Midwest, it's typically rivers.
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Navigable rivers uh are your largest potentials for for flooding, obviously.
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Well, this uh getting back to that whole Ozarks plateau thing, guess what?
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We don't typically rivers, you don't find them on plateaus.
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So now some of this, you know, I would I don't want the reader or I don't want the listeners to go, wow, this dude is really smart.
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Some of this is just blind luck that we we after the fact have gone, wow, this is a really good place we've selected here.
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So now let's talk about the earthquakes.
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Uh, because that clearly, um, being 85 feet underground, um, that has some great potential to be disastrous.
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Um, there's a couple of things about earthquakes, actually, about three things about earthquakes.
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Number one, now let me qualify this.
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Natural earthquakes, have we proven that we can produce our own earthquakes by fracking?
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Yes.
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Now they're not, you know, they're not eight-point on the Richter scale.
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Richter's a little dated, but um, you know, they're they're generally smaller.
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But earthquakes occur in specific areas, either tectonic plates or faults.
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Well, in this particular region, we don't have either of those.
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Now, a couple of hundred, yeah.
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Let's see, I want to be as accurate as I can.
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I'm I'm going to say a couple of hundred miles away, we do have uh the Numadrid fault, and we do have some tectonic plates over in eastern Kansas that not a lot of people know about.
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They're not particularly active, but nevertheless, so the earthquake thing is minimized, and you may go, well, minimize is great, but what about just getting rid of that?
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Then then you take a look at the rock structure.
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Um, all rocks are not created equal.
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And you may go, I don't really follow this guy.
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What's he talking about?
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There are, we happen to be in a limestone rock, um, and there are different.
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There's dolomite and there's granite, and and there's a whole, you know, there's more rocks than I can even imagine.
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But but rocks have uh dissimilar characteristics as far as their abilities.
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Um, some rocks, when you hit them, they just crack and they just break wide open.
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Limestone, well, cracked rocks, that has a lot to do with how they're formed.
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And no, I'm not talking about how they were formed 50 years ago.
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We're talking millions of years ago.
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We live within a
what's called Burlington limestone.
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It's approximately 250 to 300 million years ago.
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Now, at this point, the listeners are going, I thought this thing was about data centers, not geography and rocks.
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I'm getting there.
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I'm getting there.
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Every day, every day's a school day, as I say.
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Yeah, there you there you go.
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Even even Fridays, right?
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Exactly.
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Um, so so anyway, limestone is is compressed ocean bed.
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So it takes many, many millions of years.
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And the iron the ironics of any of your any of your listeners go, you know what, I'm not believing this guy.
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Come and see me.
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I'm 85 feet underground.
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I can show you a fossil of a shell just outside of our conference room in the solid rock to prove that that this, what I say, what I speak is true.
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But anyway, getting back to the point.
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So limestone grows in layers.
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And you can actually, when you see the the profile cut where they've done the mining, you can actually see the layers.
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Okay, so here's our next lesson.
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It's about lumber.
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It's about two by fours versus a sheet of plywood.
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Plywood made up of very different layers laid in different directions of wood grain.
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I'm fairly small statured.
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I can, with the right kind of leverage, I can break a two by four.
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It's fairly easy.
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It's one wood, it's one grain, boo.
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But I have a real problem with breaking a sheet of plywood.
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Limestone rock is the same thing.
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It's this layered from a from a mine standpoint.
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A limestone mine has some resiliencies that a dolomite or a granite mine, you know, typically granites for minerals and things like that, doesn't possess.
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So it's got this rigidity during, remember, we were talking about earthquakes, during an earthquake, you've got this rigidity so that if this limestone, Burlington limestone shelf were to move, it would move in its entirety.
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So the picture I can paint is when you're inside of your car going down the road 70 miles an hour or kilometers, whichever the case may be.
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Um, you know, everything around you is is fine, but you're you are moving.
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Now, the other fact about earthquakes, the damage that earthquakes do typically they manifest themselves at the surface of the earth and they will liquefy, if you will, the soil right at the earth's crust.
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And that's where we get into challenges with buildings, because we tie them into the bedrock or the rock structure, but the surface of the earth liquefies, and you get this damaging effect as earth shifts right and building shifts left, and that's how you get cracks and collapse, heaven forbid, collapses and all of that.
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I say all of that for this.
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I don't have to worry about that down here.
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It's just that risk mitigation mentality.
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Now, most data center customers go, wow, I haven't really thought about that to that degree.
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And I I'll admit that is an extreme.
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But our customers that are down here, we're a relatively small data center underneath.
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We're about 80,000 square feet.
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Now, the mine is huge, it's 5 million square feet.
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So we've got I was going to say that as well.
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And obviously, because you've just had that quite a big expansion project, haven't you?
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Where you've added, was it 11 just over 11,000 square feet?
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Yes.
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I was I was quite interested in the the complexities of of that project of expanding an underground data center.
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I I genuinely don't know, is it is it easy or is it very, very difficult?
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Or a bit in the middle.
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Okay, so so the obvious, uh, it's both.
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How does that sound?
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It depends.
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That's exactly what I expected.
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But it depends.
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No, uh, from an easy standpoint, my floors, walls, and ceilings are already constructed.
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So that's the easy part.
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And, you know, they're they're anywhere from oh, my floors, wall, you know, they're anywhere from 85 to 50 feet thick.
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So it's like from a structural standpoint, you go, cool, this is that's the easy part.
00:20:53.440 --> 00:21:08.000
Now the challenging part is all of the irregular surfaces that you have to accommodate, and and then you get into the the mechanicals where's air intake, where's exhaust, and all of those things.
00:21:08.240 --> 00:21:12.480
Um, we have uh, which is a little unusual.
00:21:12.559 --> 00:21:18.799
Um, being that the underground is always a consistent 62 to 64 degrees.
00:21:19.359 --> 00:21:24.079
I have more cool air than
I can possibly use.
00:21:24.799 --> 00:21:26.160
So we leverage that.
00:21:26.319 --> 00:21:29.039
We use that cool air for our intake.
00:21:29.279 --> 00:21:34.720
So we're drawing in from that 5 million square feet all of the time, 24-7.
00:21:35.359 --> 00:21:37.599
Now, our exhaust.
00:21:37.680 --> 00:21:40.000
Let's talk about that hot, humid air.
00:21:40.079 --> 00:21:43.359
When when our generators are not running, it's hot and humid.
00:21:44.079 --> 00:21:48.880
When our generators are running, you've got a little diesel smoke mixed in with that.
00:21:49.200 --> 00:21:53.359
But we exhaust that, if that's the right term, to the surface.
00:21:53.519 --> 00:21:59.759
It it's we have a 13 foot, if you will, vent pipe to the surface so that that.
00:22:00.079 --> 00:22:08.720
We don't spoil the environment that is everything we need to expand into that next 125,000 square feet.
00:22:08.880 --> 00:22:16.319
So we've got this constant flume of warm, humid air off of our mechanical systems blowing up.
00:22:16.559 --> 00:22:24.559
The other thing, which is beginning to be a big deal in the industry, you talk about PUE, power usage efficiency.
00:22:24.799 --> 00:22:30.319
And it clearly is an indicator that everybody looking at co-a-space should ask that question.
00:22:30.480 --> 00:22:31.599
What is your PUE?
00:22:31.920 --> 00:22:40.160
You know, PUEs, of course, there's the extremes, but quite frankly, you should be a PUE of you know one point.
00:22:41.039 --> 00:22:56.319
Uh personally, these PUEs that hover around 1.0, I'm not sure I'm buying that, quite honestly, but I think a really, really, really great data center is probably a PUE of 1.3, 2 to 2.
00:22:56.480 --> 00:22:58.000
I think that's in the margin.
00:22:58.160 --> 00:23:00.240
That's a question you need to ask.
00:23:00.640 --> 00:23:11.920
But the water usage, I don't know if you if you've done any of this, if you've looked at any, but there's another term coming that's that's catching, beginning to catch a little more attention.
00:23:12.079 --> 00:23:16.960
It's called W UE, water usage efficiency.
00:23:17.119 --> 00:23:18.880
And no, I didn't just make that up.
00:23:19.039 --> 00:23:19.920
That is really true.
00:23:20.000 --> 00:23:21.359
You can Google that.
00:23:21.759 --> 00:23:31.039
Um you can have an incredible PUE if you use water to chill with.
00:23:31.200 --> 00:23:37.359
So you're you're you're taking water in, you're using this water that most water is potable water.
00:23:37.599 --> 00:23:44.160
It's already been processed to where you and I can drink it, and it's not going to cause us any any internal problems.
00:23:44.480 --> 00:23:49.599
But you use it for its temperature and then you dump it out into the storm sewer system.
00:23:50.000 --> 00:23:52.640
You can't put it back into the water table.
00:23:52.960 --> 00:24:01.839
So data centers with low PUEs will likely have, if they're even calculating a WUE, will be huge.
00:24:02.000 --> 00:24:07.759
They will use potentially millions of gallons of water a day.
00:24:08.079 --> 00:24:12.799
And you've seen it a lot in the news lately as well with some of the hyperscalers, haven't you, about water usage.
00:24:12.880 --> 00:24:15.039
It's suddenly big story news.
00:24:15.119 --> 00:24:16.559
Yeah, everyone's interested in it.
00:24:16.799 --> 00:24:23.200
Well, in in our country, you know, in our nation, you go to the southwest, you go to the Arizona and the California.
00:24:23.440 --> 00:24:24.559
That's a big deal.
00:24:24.799 --> 00:24:30.799
And and you look at it, it's like I can go for three or four days without food.
00:24:30.960 --> 00:24:35.920
Now, I may not be particularly happy about it, but I could probably use the weight loss, but that's okay.
00:24:36.000 --> 00:24:37.279
That's neither here nor there.
00:24:37.519 --> 00:24:39.519
Water, different story.
00:24:39.680 --> 00:24:42.079
You know, in a day, I'm beginning.
00:24:42.240 --> 00:24:45.359
So water is a big deal, and it's getting to be a bigger deal.
00:24:45.599 --> 00:24:49.839
This whole closed loop system here, it's it's a closed loop system.
00:24:50.240 --> 00:24:52.640
I don't use millions of gallons.
00:24:52.799 --> 00:25:01.279
I calculated our WE last year, and I can't quote the number, but it was it was to the right of the decimal point.
00:25:01.599 --> 00:25:06.480
Last year we used um, wait a minute, I almost misspoke.
00:25:06.559 --> 00:25:08.160
My last year is in 2021.
00:25:08.319 --> 00:25:09.920
I looked at it in 2019.
00:25:10.160 --> 00:25:13.279
We used 3,000 gallons, and that was it.
00:25:13.920 --> 00:25:30.720
Um, so that whole using a using a uh water, using water, a large amount of water to get a tremendous PUE is just I think that's going to change, quite honestly.
00:25:30.880 --> 00:25:35.599
So that's where another advantage to underground comes in, comes into play.
00:25:35.920 --> 00:25:39.200
Yeah, what about one thing I also wanted to ask about your connectivity?
00:25:39.359 --> 00:25:49.839
So obviously you've you've explained where you are, but connected, where are you connected to and you know how where do your customers, where are they placed, and and what are you offering from that perspective?
00:25:50.160 --> 00:25:52.640
Um that, sir, is a great question.
00:25:52.799 --> 00:25:54.000
Thank you for asking that.
00:25:54.160 --> 00:26:04.160
Connectivity, I mean, just to be quite honest with you, customers that move into a data co-location center, they need to have choice.
00:26:04.319 --> 00:26:06.480
It's called being carrier neutral.
00:26:06.799 --> 00:26:13.039
Would I love for everybody down here to simply buy Bluebird Colo and Bluebird Network?
00:26:13.200 --> 00:26:14.640
I absolutely would.
00:26:14.799 --> 00:26:16.799
That's I have a bias there.
00:26:16.960 --> 00:26:20.240
But the fact of the matter is, folks need choice.
00:26:20.400 --> 00:26:24.480
And and for diversity purposes, they need
to be dealing with carriers.
00:26:24.640 --> 00:26:35.920
So we have down it at this data center, and I'm gonna qualify that because we've just recently, over the last six months, acquired another data center.
00:26:36.000 --> 00:26:40.880
So I gotta give fair, I gotta give to my other data center, I gotta give fair play here.
00:26:41.039 --> 00:26:43.519
We have multiple carriers in both.
00:26:43.599 --> 00:26:49.440
So you can make that decision for connectivity in and out, diversity, different paths.
00:26:49.680 --> 00:26:52.559
Um, and that's a really important thing.
00:26:52.799 --> 00:26:54.240
It's a very important thing.
00:26:54.559 --> 00:26:54.880
Definitely.
00:26:54.960 --> 00:27:00.480
And what with regards to being an underground facility, obviously that's you know, it's unique.
00:27:00.960 --> 00:27:10.000
What are the main sort of selling points to your customers of why they should go with an underground facility as opposed to an above-ground facility?
00:27:10.319 --> 00:27:17.200
Well, see, now I've got to be very careful with how I answer that because our other data centers and above-ground facility.
00:27:17.440 --> 00:27:19.839
So they both have their positives.
00:27:20.160 --> 00:27:27.519
So, well, and there's reasons for, you know, as most things in life, there's reasons for why things happen.
00:27:28.000 --> 00:27:32.000
We specifically looked for an above-ground facility.
00:27:32.160 --> 00:27:33.519
And I've had that question before.
00:27:33.599 --> 00:27:39.519
It's like, well, wait a minute, I'm I'm just buying this whole underground thing, and you just why did you do that?
00:27:39.759 --> 00:27:41.039
Because you need both.
00:27:41.200 --> 00:27:42.240
It's like a car.
00:27:42.400 --> 00:27:44.960
For it to be effective, I've got to have four tires.
00:27:45.200 --> 00:27:47.279
Two is not gonna do me much good.
00:27:47.680 --> 00:28:01.839
Um and I get back to that, to that virtualization and living in two different places, and and and our customers, you know, if they're using both data centers, because there's advantages and disadvantages to both.
00:28:02.000 --> 00:28:11.519
You've got some you've got some operational benefits to being underground, but you've got some above-ground benefits, plus they're geographically separated.
00:28:12.079 --> 00:28:31.119
And I don't want to make this too much of a bluebird commercial, but the fact that that these data centers are owned by a network company, I see that as a real cost advantage to our customers because transport between the two data centers is included.
00:28:31.440 --> 00:28:38.079
We want you to be in both places, um, because it's best for you and it's it's best for us.
00:28:38.400 --> 00:28:42.000
Um but there are there are subtle differences.
00:28:42.160 --> 00:28:48.319
You know, I can the the most obvious um cost power costs.
00:28:48.640 --> 00:28:57.680
You know, I'm in two separate states and two different electric grids, uh, and the cost structures are different.
00:28:57.759 --> 00:29:01.519
You know, our charges per kilowatt hour or KW are different.
00:29:01.680 --> 00:29:05.599
So there's some advantages there because companies can operate.
00:29:06.160 --> 00:29:10.559
Um we have some time of use rates difference at our above-ground data centers.
00:29:10.720 --> 00:29:19.279
And if you're operating in a virtual, you shift your load and operate where you cost efficiencies, but you've got your disaster backup underground.
00:29:19.519 --> 00:29:24.559
Um, it saves people money, it saves companies money.
00:29:24.799 --> 00:29:25.359
Yeah, exactly.
00:29:25.519 --> 00:29:27.839
And that's that's the main driver, I think, isn't it?
00:29:27.920 --> 00:29:29.359
For most people, it absolutely is.
00:29:29.519 --> 00:29:39.279
I mean, all of these other things that I've spent what, 34 minutes talking about are nice to have, but at the end of the day, we're accountable to somebody else.
00:29:39.359 --> 00:29:45.680
And it usually boils down to what's this going to man, I love everything I've heard.
00:29:45.839 --> 00:29:47.279
What's it going to cost us?
00:29:47.440 --> 00:29:53.759
And that's in a trail, and that's I I think we have some very strong uh positions there as well.
00:29:54.079 --> 00:29:54.720
Yeah, definitely.
00:29:54.880 --> 00:30:00.559
And the obviously the expansion that you've recently conducted was, I guess, as a result of increased demand.
00:30:01.519 --> 00:30:03.519
So is that something over?
00:30:03.839 --> 00:30:11.759
I mean, obviously, all of us in the industry have seen a significant increase in demand in the last 12 months, but is that the the main driver at the moment for your growth?
00:30:12.079 --> 00:30:17.359
Um the yes, the the main driver for our growth.
00:30:17.680 --> 00:30:23.279
The simple answer is yes, but I'd like to, I'd like to, if you will, chase a rabbit for a moment.
00:30:23.519 --> 00:30:45.920
You know, there was a period of time where as, and and I'm gonna date myself a little bit here, but but when IT, when the when a business's IT organization was essentially breaking apart, um, and and businesses were looking at this and going, the cost associated with my IT staff and my business is just it's a cost of business.
00:30:46.079 --> 00:30:50.079
There's no other way I can frame it, and it's rapidly increasing.
00:30:50.240 --> 00:30:51.440
How can we change this?
00:30:51.599 --> 00:31:04.400
So you get into the hosting and service provider and cloud, and and so for a period of time, you saw the traditional co-location market shrink.
00:31:04.640 --> 00:31:17.359
When I say traditional, the you know, the the business with their own enterprise IT coming to you and wanting space to, and if more times than not, it was disaster recovery, business continuation.
00:31:17.519 --> 00:31:19.440
Sometimes it would be operating.
00:31:19.759 --> 00:31:21.359
But you saw that shrink.
00:31:21.599 --> 00:31:33.599
And as as the
market has kind of levelized, and you've got we've got managed service providers that will do the sheet metal, will host the application for you.
00:31:33.920 --> 00:31:43.359
You've got, and we're beginning to see this, where you've got artificial intelligence, you've got these customers that are running GPUs, which is a very interesting thing.
00:31:43.599 --> 00:31:59.519
GPUs, graphics processing units, which are typically found in your gaming machines, but and and you know, but possibly for some of our readers, these things consume massive amounts of power, and they also produce tremendous amounts of heat.
00:31:59.599 --> 00:32:05.359
It's not uncommon to see on the board of a GPU temperatures in excess of 100 degrees.
00:32:05.680 --> 00:32:11.119
Um, and that can that can have a substantial impact on data centers.
00:32:11.359 --> 00:32:14.400
You've got to have some flexibility to be able to accommodate.
00:32:14.480 --> 00:32:25.680
But now you're beginning to see with cloud, because quite on, well, I don't want to be a commercial for Amazon or Azure, but storage in the cloud can be very, very competitive.
00:32:25.839 --> 00:32:31.279
We can't compete with that, but we need to have that connectivity, that private line connectivity to them.
00:32:31.759 --> 00:32:41.519
So this market, if you will, is maturing, and and I'm and I'm we are seeing co-location really coming back strong.
00:32:41.599 --> 00:33:01.119
And for this reason, I don't care who you are, you can be on the IT now, with the exception of Google as your da-da-da, you know, you if you can be an IT enterprise or you can be a managed service provider, or you can be a cloud operator, you don't want to, you don't want to get into this data center thing.
00:33:01.279 --> 00:33:14.480
You know, that whole rock and humidity and and tornadoes, and let the experts, and I yeah, I've got a bias there, let us manage all of those Maslow level one kinds of things for you.
00:33:14.720 --> 00:33:16.160
You know your business.
00:33:16.400 --> 00:33:27.200
Your business, it needs to be in places like data, co-location data centers, whether they be above ground or below ground, you know, that's a business decision.
00:33:27.440 --> 00:33:30.880
But so we're seeing this this influx.
00:33:31.119 --> 00:33:39.359
It's not what it was seven years ago, and it's not what it was three years ago, but it's it's really coming back quite strong.
00:33:39.519 --> 00:33:48.319
And that's yeah, we're we're seeing a huge demand for new build co-location facilities at the moment across the world, all regions.
00:33:48.720 --> 00:34:07.599
And then and then you mix in this whole edge data center because as as we cash more, and you know, it depends on who your customers, you know, if you're if your ultimate, if a business ultimate customer is is uh, you know, is Netflix watchers, then you got to get that cash close to where those are at.
00:34:07.680 --> 00:34:13.199
So there's got this next level of consideration as far as placement of data centers.
00:34:13.360 --> 00:34:17.679
And and I think you'll, you know, you'll now some would get this.
00:34:17.840 --> 00:34:22.639
If you get into, you know, how I got started, I love taking things apart and I love electronics.
00:34:22.719 --> 00:34:36.000
So if you'll visualize taking your computer apart and putting different pieces of your computer in different places, put that hard drive storage closer to where your users are so they can access it.
00:34:36.159 --> 00:34:46.079
Now, your processor has got to be fairly close to that, but your I/O, your screens, and your keyboards can be back at your office, or maybe everybody's working from home.
00:34:46.400 --> 00:35:01.679
Some may not get that visualization, but I really think you're seeing the whole data center, because we're having customers come to us and go, I need a place for my storage, or I need a place in the case of artificial intelligence, I just need a place to put my processors.
00:35:02.159 --> 00:35:05.199
Yeah, it's it's um it's a wild ride.
00:35:05.840 --> 00:35:06.559
It certainly is.
00:35:06.639 --> 00:35:07.920
It's a it's a crazy industry.
00:35:08.079 --> 00:35:15.920
A lot of we were saying before we went online, it's a very, very busy industry at the moment, and we're all equally as as busy as each other, I think.
00:35:16.239 --> 00:35:34.400
Yeah, you know, and I and I would be remiss if I didn't mention the people side to this, because I can I can have a tool, I can have a really cool bag of tools, but if I don't know how to use those tools or I don't have the people that know how to use those tools, then it's just a bag of tools.
00:35:34.559 --> 00:35:35.199
That's all it is.
00:35:35.280 --> 00:35:36.400
You can't do anything.
00:35:36.719 --> 00:35:55.760
So the the team that you have supporting, like our network technicians in and out of here, and our data center technicians, and just managing that whole installation changes, uh, because businesses are always out of time.
00:35:56.239 --> 00:36:00.960
When the decision made, it's made, hey, we got to get this done by next Tuesday.
00:36:01.199 --> 00:36:06.800
And if you don't have a good team, um which next Tuesday?
00:36:07.039 --> 00:36:18.880
And so team is a big deal, and and uh and now we're getting to your podcast where it's like we need people, we need more exactly we need more people.
00:36:19.360 --> 00:36:26.000
Again, like we were saying earlier, you know, the whole idea of this is to increase the exposure to attract more people, and that's why we're talking.
00:36:26.320 --> 00:36:26.639
Exactly.
00:36:26.719 --> 00:36:36.320
And if data centers are doing their business, we want to be, we don't want to be in the headlines because being in the headlines about something bad happening, no, no, no.
00:36:36.480 --> 00:36:41.280
So it's so easy, especially an underground data center that's not visible anyway.
00:36:41.440 --> 00:36:51.360
Yeah, I mean,
you visit visibility of data centers is is I'm not gonna say non-existent, but you really have to be looking.
00:36:51.599 --> 00:36:54.880
And there it's it's a good career.
00:36:55.039 --> 00:36:57.119
I've been in this thing for a long time.
00:36:57.280 --> 00:36:58.960
I go back to that point.
00:36:59.440 --> 00:37:07.599
That look at all the networks that exist and all these bits, these terabytes and whatever, whatever above terabytes, ziggabits, or whatever.
00:37:07.679 --> 00:37:08.559
We'll make something up, dude.
00:37:08.880 --> 00:37:09.440
Yeah, it doesn't matter.
00:37:09.519 --> 00:37:10.000
Say what you want.
00:37:10.239 --> 00:37:10.800
It doesn't matter.
00:37:10.880 --> 00:37:12.159
Yeah, it doesn't matter.
00:37:12.400 --> 00:37:15.599
You know, they're going from point A to point B.
00:37:16.000 --> 00:37:17.440
Where are those points?
00:37:17.679 --> 00:37:26.079
More times than not, they're they're at data centers, and they're probably at our cell phone or our mobile device.
00:37:26.239 --> 00:37:28.960
I mean, honestly, that's where it's that's where it's ending up.
00:37:29.280 --> 00:37:29.599
Exactly.
00:37:29.679 --> 00:37:32.320
And that's the easiest way to explain it to people, isn't it, these days?
00:37:32.480 --> 00:37:35.519
It's you know, if you use a mobile phone, you you should know what a data center is.
00:37:35.599 --> 00:37:36.719
And we all use a mobile phone.
00:37:36.880 --> 00:37:38.480
Well, not all, but pretty much all.
00:37:38.800 --> 00:37:46.400
Yeah, well, it's in and but anyway, so so the the getting, I say, you know, people.
00:37:46.559 --> 00:37:49.679
This can this this is not guys' work.
00:37:49.840 --> 00:37:52.400
This is this, it's anybody.
00:37:52.639 --> 00:38:02.880
We need knowledgeable people that understand and can think through the process, are challenged um with are challenged by things that are difficult to understand.
00:38:03.039 --> 00:38:03.920
That's a great thing.
00:38:04.159 --> 00:38:06.159
Just means you're working those brain cells.
00:38:06.800 --> 00:38:07.119
Exactly.
00:38:07.280 --> 00:38:12.159
And it it brings us on quite nicely, actually, to my last question that I ask everybody at the end of my podcast.
00:38:12.320 --> 00:38:15.599
You kind of already answered it, but we're gonna we're gonna ask it anyway.
00:38:15.760 --> 00:38:21.679
But if you could give one piece of advice to anybody that's looking to work in the data center industry, what would it be?
00:38:23.119 --> 00:38:24.719
You pretty much said it a minute ago.
00:38:24.880 --> 00:38:26.880
Definitely, definitely do it.
00:38:27.119 --> 00:38:35.679
You know, I um so so if I can offer offer the perspective from being in this industry for a really, really long time.
00:38:36.239 --> 00:38:50.239
Um we need we need people that can think for themselves, common sense, you know, you can you can always become more educated, you can always get the certifications that are necessary.
00:38:50.400 --> 00:38:55.920
When we when I go out looking for people, I'm looking for people that can think on demand.
00:38:56.079 --> 00:38:57.679
You don't have to know everything.
00:38:57.840 --> 00:38:58.880
I don't know everything.
00:38:58.960 --> 00:39:00.559
That's what Google's all about.
00:39:00.800 --> 00:39:05.280
You know, it but you've got to have and you've got to have the commitment.
00:39:05.360 --> 00:39:12.159
And it doesn't mean you know, showing up to work on time or those things, because we do a lot, we I do a lot of my work remotely.
00:39:12.320 --> 00:39:15.760
That that's the pandemic has really changed everything.
00:39:15.920 --> 00:39:21.199
Yeah, thinking on your feet, showing initiative, wanting to learn new things.
00:39:21.280 --> 00:39:30.320
Uh, and you're gonna have to search out data centers like through your podcast here to find out about them because they're typically, you know, we're kind of like bats.
00:39:30.480 --> 00:39:31.840
We only come out at night.
00:39:32.400 --> 00:39:41.679
No, but I think I also think, and why I was keen to talk to you, is the uniqueness of an underground data center is attractive to people, it's different, it's unique.
00:39:42.480 --> 00:39:47.119
People that want to get into the industry, you know, if they know there's facilities like this.
00:39:47.280 --> 00:39:52.880
I always say, you know, like the switch pyramid, the you know, the underground data centers like yourselves, like the one in Oslo.
00:39:53.280 --> 00:40:02.239
There's so many amazing facilities and buildings that people don't know about, and they're the type of thing that would trigger the attention of somebody looking to join the industry.
00:40:02.480 --> 00:40:06.800
We would we would love to entertain all of your listeners that want to, you know, want to consider it.
00:40:06.880 --> 00:40:07.679
Just look at it.
00:40:07.760 --> 00:40:09.280
You know, it's it's technology.
00:40:09.360 --> 00:40:12.000
There's so many different flavors of technology.
00:40:12.239 --> 00:40:15.599
Data center is one of them, but but it's a concentration.
00:40:15.760 --> 00:40:20.880
So you deal with networks and you deal with you know infrastructure and high availability.
00:40:20.960 --> 00:40:27.119
And, you know, if you happen to be that, well, I'm kind of a hands-on guy and I really like the mechanical or the electrical.
00:40:27.360 --> 00:40:30.239
We have got so much of that around here, it's not even funny.
00:40:30.320 --> 00:40:35.199
And that in and of itself is a science, it really, especially underground.
00:40:35.440 --> 00:40:48.079
Everything is controlled, variable frequency drives, because we don't want to run things just 100% because we can only run them to the degree that you want, because that lowers everybody's utility bill, ours and our customers.
00:40:48.159 --> 00:40:50.159
So it's just it's smart business.
00:40:50.320 --> 00:40:57.440
But uh, yeah, it's a cool place, literally and figuratively, and yes, pun intended, it's a cool place to work.
00:40:57.840 --> 00:40:59.679
What a perfect way to end the podcast.
00:40:59.760 --> 00:41:00.800
It's a cool place to work.
00:41:00.960 --> 00:41:02.639
I think really enjoyed that conversation.
00:41:02.719 --> 00:41:15.440
I think you're giving a great insight into what it's like in an underground data center, why we have an underground data center, and also the geology around it and the reasons for it, which is equally as beneficial, hopefully, to everyone that's listening to this podcast.
00:41:15.840 --> 00:41:16.480
I hope so.
00:41:16.639 --> 00:41:17.119
I hope so.
00:41:17.360 --> 00:41:18.079
So this is great.
00:41:18.320 --> 00:41:19.840
Thank you, Tom today, Todd.
00:41:20.000 --> 00:41:23.440
Obviously, I'm as I said earlier, I'll go off to the pub now at the end of my Friday.
00:41:23.599 --> 00:41:28.320
I hope your Friday is is a good one, and um, I'm sure we'll catch up again in the future.
00:41:28.559 --> 00:41:31.440
Well, I'm I'm not quite ready to go to pub, but it is on the list.
00:41:31.840 --> 00:41:32.480
Not along the list.