Ep 33 | B2B Branding and Communication Strategies with Tessa Barron, Sr. Director of Brand & Communications at ON24
Tessa Barron, Senior Director of Brand and Communications at ON24 talks about the latest trends in the B2B and tech marketing industry and the common challenges B2B marketing and sales teams face in their everyday roles.
Ep22: Tessa Barron, VP of Marketing (On24)
“The buyer today is different than who they were five years ago.” -Tessa Baron. In episode #22 on our Datavana Podcast, Tessa Baron (Vice President at ON24) talks about the evolution of the customer and ensuring you don't allow your database and ABM to give you ‘tunnel thinking’.She discusses a new…
How Marketers Can Use Data to Become More Goal-Oriented
How can data help marketing and sales teams achieve their goals? A common mistake some marketers make is not being clear on those goals in the first place. This can lead to marketers and sales teams trying out lots of different tactics in an effort to drive results. But there is a smarter way – usi…
[Bonus] How Marketers Can Use Data to Become More Goal-Oriented
![[Bonus] How Marketers Can Use Data to Become More Goal-Oriented](https://cdn-images-3.listennotes.com/podcasts/social-pros-podcast/bonus-how-marketers-can-use-zGQ1dnLA_Zg-cGVamdf3Srb.300x300.jpg)
Data-Driven Decisions is a new limited-series marketing podcast presented by Convince & Convert and shared with our Social Pros listeners.
How can data help marketing and sales teams achieve their goals? A common mistake some marketers make is not being clear on those goals in the first place. Thi…
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