EP1 - Reflecting on Cannes 2023 with Susan Irving
Alison Simpson, CEO of the CMA and Susan Irving, CMO of Kruger Products L.P., discuss Susan's recent experience as a judge and her ongoing work as jury chair for the Cannes Young Lions competition in Canada at the 2023 Cannes Lions International Festival of Creativity.
00:00:02:20 - 00:00:19:08
W…
The Path to Great Work w/ Beverley Hammond and Susan Irving
20% welcomes its first client/agency team in the form of Kruger Products CMO Susan Irving and Broken Heart Love Affair co-founder Beverley Hammond. Together they discuss the trust and risk required to get to Kruger's needle-moving and award winning campaign Unapologetically Human.
Win Without P…
Behind the Campaign with Susan Irving
Ever wondered what goes into some of the biggest ad campaigns you’ve seen on TV, before they’re even pitched to agencies?
Susan Irving is the Chief Marketing Officer for Kruger Products and in this episode she gives us a behind the scenes look into some of her biggest projects.
Whether it’s t…
Inside the WARC Grand Prix jury room
WARC’s Awards lead John Bizzell talks to Susan Irving, CMO at Kruger Products and Gugu Mthembu, CMO at Telkom South Africa about judging for the WARC Awards 2024. Discussing all the Grand Prix winning campaigns, the judging experience and highlights from Cannes Lions.
Stay up-to-date with the lates…
From Ice to Impact: Kruger Products' legacy with Curling Canada
In this episode of NEW ERA, hosts Katie Preston and Elena Kouyoufa explore the deep-rooted history and impact of the Scotties Tournament of Hearts, one of Canada’s most iconic sporting events. Joined by Nolan Thiessen (Curling Canada) and Susan Irving (Kruger Products), the discussion delves into:
…
EP46 - Cannes Lions 2025: What's Driving Creative Excellence with Susan Irving & Bryan Kane
Broadcasting live from the 2025 Cannes Lions International Festival of Creativity, CMA CEO Alison Simpson speaks with Susan Irving (CMO, Kruger Products) and Bryan Kane (CEO, FCB Canada) to discuss FCB Canada's Gold Lion win with SickKids Foundation and why Susan and Bryan keep returning to the fes…
Susan Irving on embedding trust into COVID-19 recovery
How can leaders build, maintain, and restore trust during times of disruption and uncertainty? In this first episode in the Future of Trust special series, Susan Irving, CMO of Kruger Products joins Jennifer Lee managing partner, Deloitte Growth Platforms, with host Don Fancher, Deloitte Global For…
EP71 - Young Lions Gold with Joanne Chen and Lydia Yoon
How do you win gold in Canada's top marketing competition in 24 hours? Host Alison Simpson gets the story behind the win from Joanne Chen and Lydia Yoon, Google product marketing managers and Canada's 2026 Young Lions Marketing gold winners. Their winning idea – Google Maps Earth Mode – turns every…
Miley Cyrus Claps Back at Comments About Her Performance
Today on The Social, would you hire a male doula? And, singer JoJo says her mom raised her to be delusional. Then, would you be upset if Grandma used AI to edit pictures of your kids? Plus, Miley Cyrus responds to criticism of her performance at the Hollywood Bowl. And, fashion with compassion! …
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