# Peter Weinberg
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Peter Amory Weinberg (born c. 1957) is an American businessman. He spent almost twenty years of his career at Goldman Sachs before co-founding Perella Weinberg Partners with merger specialist, Joseph Perella in 2006.
153: Peter Weinberg on humans, AI and a creative future for B2B
This week we strapped on a Motorola pager and stole a briefcase off our dad in order to look businessy enough to chat to the Batman of the B2B world, LinkedIn legend and co-founder of Evidenza, Peter Weinberg.Peter Weinberg has effectively grabbed B2B marketing by the ankles and dragged it out of …
#17: The Future of B2B Marketing (with Peter Weinberg and Jon Lombardo, Co-Founders of Evidenza)
Today I'm joined by Peter Weinberg and Jon Lombardo, Co-Founders of Evidenza, for a hugely valuable discussion on the future of B2B marketing and the importance of B2B brand building.
Lab-Grown Marketing | Trailer
Man-made marketing will be dead in the next 10 years. The synthetic revolution is here.
There. We said it — someone had to. But what does that mean for your marketing department?
Throughout the show, Lab-Grown Marketing, Jon Lombardo and Peter Weinberg break down what this synthetic revolution mean…
Rethinking B2B Marketing: The Power of Brand in Long-Term Growth
Join Evidenza co-founder and former global head of development of The B2B Institute at LinkedIn, Peter Weinberg, for an insightful conversation on the future of B2B marketing. In this episode of Executive Guidance, hosted by Toptal’s Growth and Digital Marketing Practice Lead, Jeff Gangemi, Peter s…
Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg
The B2B boys Jon Lombardo and Peter Weinberg return to the podcast for a third time, this time wearing their new distinctive assets. They go hard on Professor Scott Galloway, disagreeing with his "brand is dead" statement, suggesting that not only is brand not dead, it's alive, thriving and you nee…
Inside the Future of Market Research: AI, Synthetic Audiences, and the 95/5 Rule
AI is transforming how we gather insights, spot trends, and understand audiences. This session with Peter Weinberg, explores what’s possible now and what’s coming next.- The latest AI-driven approaches to research- How to separate useful insights from noise- Where AI helps — and where human judgeme…
Don’t Market to the 5% of Buyers Who Are Ready to Buy Today with Jon Lombardo
In this episode, Jon Lombardo, Co-Founder of Evidenza, unpacks the counterintuitive truth about B2B buying behaviour. Drawing on research from the Ehrenberg-Bass Institute, Jon reveals why most B2B marketers fundamentally misunderstand their audience. The 95-5 rule shows that 95% of potential buyer…
Everyone’s watching tech but the next big deals may be industrial
There are dealmakers on Wall Street, and then there are the teams at Perella Weinberg. If you have a big deal to get done as a CEO, this is one of your first stops on the Street to try and make it happen.
Yahoo Finance executive editor Brian Sozzi sits down on the Opening Bid Unfiltered podcast …
#165 — How AI Is Killing Traditional Market Research: Peter Weinberg
Peter Weinberg is the founder of Evidenza, an AI-powered synthetic research platform, and a former LinkedIn executive where he co-founded the B2B Institute. Over a decade at LinkedIn, Peter helped reframe how B2B brands think about growth — shifting the industry's focus from bottom-of-funnel conver…
Synthetic Research and the Future of Marketing with Peter Weinberg
95% of senior marketing leaders are already using or planning to use synthetic data within 12 months. So why are so many marketers still on the fence?In this episode, Elena, Angela, and Rob talk with Peter Weinberg, co-founder of Evidenza and former head of research at LinkedIn’s B2B Institute. The…
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