Episode 1: Shift Your Business from Survive to Thrive
More than 65% of small businesses fail within the first 3-5 years of their start. Often their failure is due to a wide range of factors and in this discussion, we take a look at the top five things these businesses have in common:1) Lack a clear vision2) Don’t really understand their target audienc…
Intellectual Property (IP) Opportunities and Marketing: What are You Missing?
This podcast offers a practical guide about how you can use the Intellectual Property (IP) you already have in your business to enhance your revenues and profits, create more competitive differentiation, make your business more attractive to business partners, and enhance your exit value.
Intellec…
What’s Going on in Industrial Marketing?
Unique markets have different levels of Marketing maturity, use different ways of going to market, have different metrics of success, and view the role of Marketing in their businesses quite differently. Sometimes, it’s too easy to get too focused on what you have traditionally done in Marketing, a…
Transformational Growth -Time to Consider?
There are many ways to approach growth. Some businesses think incrementally about building off their core revenues and current customers. Others are a bit more ambitious and think one- or two years out and focus on bringing existing products and services to new adjacent markets. Still fewer other b…
EP039: Hire a Temporary CMO While Your Company Undergoes a Transition.
Mark Coronna is the Area Managing Partner and Chief Marketing Officer for Chief Outsiders, a firm that providers contracting CMO executives and strategic management consulting services to companies in transition. On today's show, Mark explains his process, the types of companies that benefit from a…
How Hosting a Podcast Helped at Chief Outsiders
We know podcasting helps businesses establish thought-leadership. During this program, Mark Coronna from Chief Outsiders reveals how his new podcast has helped his visibility. This show will appeal to those seeking thought-leadership branding for their company and themselves in a crowded market p…
Prioritizing Marketing in Tech Services Firms feat. Mark Coronna
In this Shoot the Moon podcast episode, we have special guest and marketing guru Mark Coronna. This conversation centered around the importance of marketing for tech-enabled services companies, with a focus on prioritizing marketing, creating a unique value proposition, and investing in growth stra…
MANNA S13 EP. 2 - MARK CORONNA
Multi-hyphenate C-level leader Mark Coronna is the archetype of faith at work.
Is your Biggest Client your Hero or Biggest Risk
EPISODE 226. This episode begins with the vocal stylings of Ashley Battel from the Revenue Rocket Outreach team.
EPISODE NOTES:
• Customer concentration in IT‑services M&A is it a hero or risk?
• Concentrations of 20–50%+ revenue across 1–5 anchor clients are common.
• Evaluate revenue/profit tra…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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