The Copy-Paste Trap That's Keeping You Invisible with Macy Robison
Dustin sits down with Macy Robison, creator of the Resonant Thought Leadership Assessment, to explore why brilliant people with incredible ideas struggle to be heard in the marketplace. Macy, a former StoryBrand Senior Director and choir teacher, reveals how most entrepreneurs fall into the "copy-p…
The Podcasting Block No One Talks About (Crucial for Coaches and Mentors)
Want to share your story effortlessly and naturally, and get 4 episodes done in 1 hour? Book your Recording Sprint here.
In this episode, I talk about something that matters just as much as podcast strategy: podcast storytelling and the internal stories we tell ourselves before we even hit record.
…
Why Your Message Isn’t Landing (Yet)
So many leaders feel like they’re saying the right things… and still not being heard.
They create content. They follow the strategies. They build what they’ve been told will work.
And yet—something doesn’t land.
In this conversation, Dr. J.J. Peterson sits down with Macy Robison, a strategist beh…
The Power of Authentic Resonance in Business Growth with Macy Robison
What if the reason your thought leadership isn't landing has nothing to do with your ideas — and everything to do with the way you're wired to share them?
Macy Robison, founder of the Resonant Thought Leader Conservatory, has spent years behind the scenes launching New York Times bestsellers, buil…
Don't Put Me in a Box (One Year of Proof the Plan Works)
Episode 56: "Don't Put Me in a Box" (One Year of Proof the Plan Works)
Someone put you in a box today. Maybe you did it to yourself, calling it a marketing problem or a confidence problem, when the truth was something else entirely.
Episode Description:
This is the One Year on Air episode, and inst…
E291 | Building An Aligned Thought Leadership Approach With Macy Robison
Does creating thought leadership content leave you feeling drained or energized? If you find yourself dreading content creation or even avoiding it altogether, that's a sign that the framework you're using may not be aligned with your natural strengths and wiring. In this week's episode of the Simp…
#79: Embrace Your Inner Kelly Clarkson: The Song Changes, Your Voice Doesn't
I believe the material you teach matters far less than the precision you bring to it. Your voice is as unique as your fingerprint, and that is what makes the work yours, whether you wrote the song or someone else did.
There is a moment I hear constantly in my work. Someone is describing their exper…
What's Your Super Power In Business With Macy Robison
More than a thousand people have taken Macy Robison's archetype assessment. I finally took it myself before we recorded, and my top result came back at 45%: digital learning architect. Anything above 30% is a signal strong enough to design a business around.
Macy spent ten years behind the scenes …
#83: Knowing Isn't the Missing Piece: Doing Is
I believe most of us already have the diagnosis. What stands between you and getting unstuck is almost never another framework, and it is almost always the deliberate decision to run the one you already have on yourself.
Last week I was in Nashville for the StoryBrand Your Business Live workshop. I…
Foundation Fridays: The Hour That Gets You Unstuck
Most StoryBrand Guides don't have an information problem. They have a shipping problem and a deciding problem. This week, co-hosts Annie Figenshu and Tyler Pigott sit down with Shell Gower and Macy Robison to unpack Foundation Fridays, the weekly working session built to help first- and second-year…
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If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
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