So Here's The Thing: 2026 Restaurant Industry Predictions
So, Here's The Thing ...
Lauren Fernandez and Jack Monson have been chatting regularly about the changes, acquisitions, and deals in the restaurant space.
Now we're sharing those conversations with you. Please join us!
Special Guest: Lauren Fernandez.
So Here's The Thing: Marketing's Role in Restaurants
So, Here's The Thing ...
Lauren Fernandez and Jack Monson are chatting today about all of the things that get assigned the Marketers within a restaurant brand.
We're also keeping an eye on the use of Bitcoin as payments by some of our favorite brands including Steak 'n Shake
Special Guest: Lau…
So Here's the Thing: Newstalgia
We went all-in on delivery, and now the pendulum is swinging back.
When you trade the dining room for grab-and-go, your labor model changes. Your ops change. Your customer changes. Before you know it, you look like a totally different brand.
I think a lot of brands are finally realizing they we…
So Here's The Thing: IPOs and Fractionals
Who's going to have a bigger year: Restaurant IPOs or Fractional C-Suite?
The "it girl" of 2026 may be the Fractional C-Suite.
Join Lauren Fernandez and Jack Monson for a conversation on IPOs and a bit of a debate on if Fractional workers can really be considered your C-Suite.
Special Guest: L…
So Here's The Thing: Spring Cleaning Part 1
Cleanup on aisle 7 of the restaurant and franchising business!
There is a lot of messy stuff in the business right now that needs a good spring cleaning.
Join Lauren Fernandez and Jack Monson for Part 1 of this conversation including:
A focus on franchisees and unit level profitability
…
Marketing & Innovation Update: Steve Buors and Lauren Fernandez
Welcome to Social Geek, the most popular franchise podcast!
In our latest Marketing & Innovation update for the franchise community, we'll first chat with Steve Buors, CEO of ReShift Media. Steve's team is rolling out a new marketing platform made specifically for Franchising called Franify.
Ne…
So Here's The Thing: Finding $1.5 Trillion
On our kind-of-weekly chat on the franchise restaurant space, Lauren Fernandez of Full Course and Jack Monson of Thunderly are looking for the cash this week!
Where will the restaurant industry find an the next $1.5 Trillion this year?
Franchisee consolidation
Organized, focused resales
Pro…
So Here's The Thing: AI and Fran Dev Search
On our kind-of-weekly chat on the franchise restaurant space, Lauren Fernandez of Full Course and Jack Monson of Thunderly are investigating where potential restaurant owners are investigating.
We’ll discuss the Franchise Disclosure Document and how it’s evolved into AI-fuel.
And, we’ll share o…
So Here's The Thing: Updates and FGMC Preview
On our kind-of-weekly chat on the franchise restaurant space, Lauren Fernandez of Full Course and Jack Monson of Thunderly are discussing updates like franchisee buyouts, IPOs, and AI blowback.
AND we have a preview of Lauren and Jack's workshop at The Franchise Growth and Marketing Conference.
…
Funding the Next Restaurant
A new restaurant may begin with a creative vision, but getting it open requires capital, cash-flow planning, and an honest understanding of risk.
In this episode, Gio, Tania, and Carlos get into the financial realities of expanding a restaurant group. We talk about leases, construction, equipment, …
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