# Laura John

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Turn Your MSP's Existing Clients Into Lead Magnets

Learn how to collect social proof obsessively and build it into your marketing to attract new clients. Also this week, why every MSP needs a dispatcher, and how to get vendors to pay for your marketing. Welcome to Episode 334 of the MSP Marketing Podcast with me, Paul Green, powered by the MSP Mar…

Why Your MSP Sales Rep Keeps Failing (It's Not Their Fault)

Brian Strong scaled Ten Hats from $2M to $19M in five years. His team now closes over 50% of deals without him in the room. Here is what he changed. Your MSP sales rep is not the problem. Your process is. If you built your sales process around how you close deals as the founder, no rep will ever…

Money, Marketing And MSP Growth 2026 (EP 1002)

Chapters 01:08 Welcome to the IT Business Podcast 05:47 Cloud Hosting Exploration 19:41 Upcoming Conferences and Events 20:53 Acronis Event Announcement 23:43 Rant Warning: Caution Ahead 27:47 Family and Business Challenges 33:44 Vendor Relationships and Fairness 39:40 Navigating …

MSP Marketing for Real Growth (EP 1003)

Laura walks me through her “Know, Grow, Scale” framework and how most MSPs are trying to jump straight to lead gen while their business is still “root bound” at the foundation level. We talk about diagnostics, digital health, differentiation, and why your website, offers, and content have to actual…

Commemorating the Myall Creek Massacre | Dismantling Offshore Processing | Documented Abuse Against Disabled People

This episode of Doin Time contains audio descriptions of Aboriginal and Torres Strait Islander people who have died, and graphic discussion of deaths in custody, and massacres. On this week's show we will bring you an interview with Uncle Kelvin from the Myall Creek Committee. Uncle Kelvin will giv…

Money, Marketing, MSP Growth Playbook (EP 1014)

Tonight I kicked back and pulled together everything I’ve learned so far from this Money, Marketing, and Growth series, and I didn’t hold back on how it applies to my own MSP world. I walk through five big pillars that kept coming up from folks like Laura Johns, Colin Knox, Nate Freedman, Dave Scot…

Adding Mobility to Your MSP Stack (You Don't Need to Understand MVNOs)

MSPs can add mobile connectivity as a new recurring revenue line without learning how to run a wireless network. That's the case Brian Latchford, CEO and founder of Atomic Mobile, makes in this episode of Get More MSP Leads. He also flags the biggest mistake he sees MSPs make.Brian has launched ove…

Why more leads won't fix your MSP's sales problem

More leads will not fix a sales pipeline nobody is working. That is the lesson from a recent client visit where Laura Johns and her COO, Lydia Walker, found hundreds of open quotes sitting untouched inside a multi million dollar MSP.  Active revenue nobody on the sales team was following up on. I…

How to Get More MSP Clients Without Spamming Your Market

How do you get more MSP clients without burning your market? You stop counting outbound touches and start counting the conversations where you knew something true about the buyer. One marketing company in our space is now promising MSPs 4,000 automated outbound touches a week. No SDR required. On …

Your Tech Stack is Not a Differentiator

Your MSP doesn't need a new tool to win more deals. It needs a message prospects can repeat back. In this episode of the Get More MSP Leads podcast, Laura Johns explains why having the same tech stack as the MSP down the street isn't the problem it's made out to be, and what actually gets a buyer …