How to Close the Machine-Speed Gap in Cyber Defense with Nik Seetharaman of Wraithwatch
Nik Seetharaman has watched the offensive side of cybersecurity adopt AI tools at a pace defenders can't match. So, he built a company to close that gap.
Before founding Wraithwatch, he was the first CIO of Anduril, a defense tech company he joined when it was 100 people and helped scale through …
What Chipotle's "For Real" Campaign Gets Right That Most B2B Marketers Still Get Wrong | Alicia diVittorio (Silverfort)
Nope. Yep. Nope. Yep. Everybody got choices?
Chipotle didn't just sell burritos - they rebuilt trust with two or three words and some really clear visuals. No freezers. No can openers. No microwaves. Just a brand that went back to its roots and dared to say one thing loudly instead of everything a…
Advocacy, Pointy Characters, and the Brand Bank: B2B Marketing Lessons from Schitt's Creek | Jason Grunberg (Forter)
Have you ever seen Schitt’s Creek? No? You really need to watch it.
That’s advocacy. And it’s older than marketing itself - somebody took a bite of something and said, “You gotta try this.” Jason Grunberg, CMO of Forter, didn’t watch the show until he got sick and had nothing else to do. By the ti…
You Come Out of a Taylor Swift Concert Feeling Euphoric. That's the Bar for Your Brand. | Phyllis Rothschild (Pete & Gerry's Organics)
What if your most loyal customers were doing your marketing for you?
Taylor Swift doesn’t just drop albums — she hides cryptic clues in her nail polish, her jewelry, her lyrics, her social posts, her tour staging. And the fans who find them? They tell everyone. Phyllis Rothschild, CMO of Pete & Ge…
The Self-Driving Enterprise Is Already Here with Fred Laluyaux of Aera Technology
Fred Laluyaux has spent 25 years on the same problem: enterprises are drowning in decisions no human should be making. With 50 million digitized decisions across companies like Unilever, Exxon, and Hershey, he now has the data to prove it. When operators override the machine, performance goes down.…
Drive to Survive: How to Create a Market That Didn't Exist | Michael Londgren (Responsive)
The story was always there. It just took the right storytellers to find it.
That's the central lesson of Formula 1: Drive to Survive, and it's the same one B2B marketers keep missing. Michael Londgren, CMO at Responsive, joins us to unpack why Drive to Survive is one of the best modern case studie…
Stop Replacing People With AI - Start Multiplying What They Can Do | Robin Daniels (Zensai)
What if your 100 people could feel like 300?
That's the bet Robin Daniels, Chief Business Officer at Zensai and author of The Human Success Playbook, is making - and it's working. His company doubled revenue over three years and has been named a great place to work three years running. He joins us…
Why the Magic Is in the Details: Disneyland's Playbook for B2B Marketers | Kris Lande (OutSystems)
A two-hour wait in the summer heat. Overpriced churros. A parking lot that takes 45 minutes to escape. And yet - you remember every single ride, every firework, every detail. That's not an accident. That's Disneyland.
Disney doesn't create magic through one big moment. They create it through thous…
Apollo 13: When the Mission Is Clear, the Impossible Becomes Possible | Eric Hanson (Mitel)
Apollo 13 never made it to the moon. It also brought all of humanity together, set a record for the farthest distance from Earth, and produced some of the greatest problem-solving under pressure the world has ever seen.
Eric Hanson, CMO at Mitel, joins us to dig into what B2B marketers can steal fr…
What’s Your Michelin Star? Marketing Lessons From The Bear | Catherine Solazzo (Appfire)
Missing wagyu. A Michelin inspector who might be in the dining room. An ingredient that runs out with one service left to go. And somehow, the plate still makes it to the front of the house. That’s The Bear.
The kitchen in The Bear runs on chaos, but it also runs on structure. There’s a hierarchy, …
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