# Gennaro Cuofano

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What makes up an AI Business Model?

Extract from https://businessengineer.ai/p/ai-business-models-book Table of Contents: Excerpts from "AI Business Models Book" I. Introduction: The Current AI Revolution This section introduces the concept of AI as a collaborative tool and highlights the transformative impact of artificial intelli…

Business Scaling

I'm obsessed with business scaling, but if you're in business, that's the primary domain you'll deal with daily and at a long-term strategic level.​ Indeed, when it comes to scaling, it'll be critical to understand its nuances as the landscape changes everything (from product development to market…

Looking at Google’s SERP as a Product (Gennaro Cuofano and Jason Barnard)

Gennaro Cuofano talks with Jason Barnard about looking at Google's SERP as a product. Gennaro Cuofano is an international MBA, and creator of FourWeekMBA, a blog about business modeling and growth marketing. He is the head of business development for WordLift.io, where he works closely with sma…

What is Microsoft’s business model? (Gennaro Cuofano with Jason Barnard)

Gennaro Cuofano with Jason Barnard at ColosSEO Gennaro Cuofano talks to Jason Barnard (The Brand SERP Guy) about Microsoft's business model. Gennaro looks at financials. He likes numbers. Microsoft has survived almost 50 years and ridden all the innovation waves (unlike many other large corpo…

The 14K Trick – Ultra optimising for Mobile First (Chris Liversidge with Jason Barnard)

Chris Liversidge with Jason Barnard at TakeItOffline Brighton 2019 Chris Liversidge talks with Jason Barnard (The Brand SERP Guy) about the 14K trick–ultra optimising for mobile-first. Chris explains about the size of the first chunk of data on 3G and that leads Chris and I invent and perfect …

Google’s Business Model (Gennaro Cuofano with Jason Barnard)

Gennaro Cuofano with Jason Barnard at SEOcamp Paris 2019 Gennaro Cuofano talks with Jason Barnard about Google's business model. Understanding how Google makes money, and how its business model is changing will help you do better SEO and build a better strategy for the future. Gennaro reads …

The Map of AI, Redrawn: Gennaro Cuofano on the Semiconductor Moment

If you’ve spent any time trying to make sense of where AI is actually going, not the headlines but the structure underneath all of it, you’ve probably run into Gennaro Cuofano’s work without knowing it was his. He built The Business Engineer (spun off from FourWeekMBA) into a research hub more than…

Amazon now tells you if your product is a winner before launching

Date: 3rd of August 2026   Summary: Kevin King unpacks a quietly-shipped Product Opportunity Explorer feature that uses Amazon's own first-party data to tell you whether a product idea has an advantage before you spend a dime on inventory. He then breaks down Amazon's Q2 2026 earnings and the six…