I made my first million selling one thing - and you can too.
In 2018, I stopped trying to sell everything and focused on one clear LinkedIn offer. Within four months, the business was generating £30,000–£40,000 a month, and that decision helped me make my first million.
In this episode, I explain why too many offers create confusion for you and your buyers,…
The 7 Toxic Habits That Stopped My Business Growing
In this episode, I share seven toxic habits that stopped my business growing, slowed my progress, cost me money and made running the business harder than it needed to be.
These are not habits I have observed from a distance. I have done every one of them.
I talk about how comparing myself with…
How MSPs Can Win Clients on LinkedIn: Turning Cyber Expertise into Pipeline
Today we're doing something different. No tradecraft, compliance or threat intel. Today is about the other thing that keeps MSP owners up at night: where the next client comes from.
Here's the uncomfortable truth. Your buyers are on LinkedIn every single day and most MSPs are invisible there. Or wo…
I Write for the LLMs Now - And I Stopped Writing How-To Tips
I went down the self-absorbed rabbit warren of Googling myself this week, and what came back changed how I write.
Past the usual Companies House stuff, there was a snippet: my net worth. So I clicked. And Gemini told me, accurately, that I run Maverrik, roughly what the business turns over, and wh…
She Left 27 Years of Corporate Life to Become a Leadership Coach - Flo Labrado
In this episode, I sit down with Flo LaBrado, an executive leadership coach who spent 27 and a half years in telecommunications and technology, 25 of those in leadership, before leaving corporate life to build her own coaching practice.
We talk about the gradual process of getting clear on her own…
Why This LinkedIn Expert Walked Away From Her Own Success
In this episode, I sit down with Helen Tudor, a LinkedIn coach and spiritual business mentor who has spent ten years building her personal brand, and who returned to the podcast five years after her first appearance to talk about the reinvention she is going through right now.
We talk about how sh…
Turning 3 Conversations a Day into Paying Clients
In this episode, I sit down with Maggie Olson, who calls what she does magnetic conversations, and who's spent the last 20 years learning how to turn everyday conversations into referrals, collaborations, and clients across three completely different industries.
We talk about how Maggie built a re…
How Do You Get Buyers to Choose You?
How Do You Get Buyers to Choose You?
How do you get buyers to choose you, prefer you, and want to work with you specifically?
In this episode of Expert In Demand, I break down how I use LinkedIn and Social Selling to create buyer preference and help potential clients feel that you are the right f…
What is Social Selling?
What is Social Selling?
What does Social Selling actually mean, and how is it different from content marketing, cold outreach and simply posting on LinkedIn?
In this episode of Social Selling That Works, Dean Seddon breaks down what Social Selling is, what it isn’t, and why so many people misunde…
10 Big Social Selling Mistakes Sales Teams Make.
What are the biggest social selling mistakes sales teams make when trying to generate pipeline through LinkedIn?
In this episode of the Social Selling That Works! Podcast, hosted by Dean Seddon, LinkedIn and Social Selling Expert, we break down 10 mistakes that stop sales teams getting consistent …
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
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