# Dave Mortensen

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How Dave Mortensen went from college dropout to industry leader

How do you take a single gym concept and scale it into a 5,000+ location global franchise? In this episode of Growth Diaries, Dave Mortensen, Co-Founder of Anytime Fitness and Purpose Brands (previously Self Esteem Brands), shares his journey of disrupting the fitness industry with a 24/7 gym model…

How Dave Mortensen went from college dropout to industry leader

How do you take a single gym concept and scale it into a 5,000+ location global franchise? In this episode of Growth Diaries, Dave Mortensen, Co-Founder of Anytime Fitness and Purpose Brands (previously Self Esteem Brands), shares his journey of disrupting the fitness industry with a 24/7 gym model…

How Dave Mortensen went from college dropout to industry leader

How do you take a single gym concept and scale it into a 5,000+ location global franchise? In this episode of Growth Diaries, Dave Mortensen, Co-Founder of Anytime Fitness and Purpose Brands (previously Self Esteem Brands), shares his journey of disrupting the fitness industry with a 24/7 gym model…

How Anytime Fitness Built a Global Franchise: Leadership Lessons from Dave Mortensen

If you want to scale smarter, avoid expensive mistakes, and build a franchise system you're proud of—book the call now. Spots fill quickly. https://guycoffey.com -------- In this franchise leadership episode of The Franchise Scale Up Show, Guy Coffey interviews Dave Mortensen, Co-Founder of Anytime…

Living in the Grey, with Dave Mortensen | (Fitness, Leadership, Franchising, Partnerships)

Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands, continues the conversation with insights on advancement vs perfection, noise vs value, the 80/20 rule of where good ideas come from, listening to the voice not speaking in the room, and how to "live in the grey". Menti…

Overtime with Outland: Dave Mortensen, Episodes 497 and 498

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests. In this segment, Adam dissects Episodes 497 and 498, with Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands.

CLIP: The McDonald's Ball Pit of Fitness

Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands, explains why the fitness industry is like the McDonald's ball pit, and what AI has taught his team about the behavior of it's gym members. Hear Dave's full interview across Episodes 497 and 498 of The Action Catalyst.

240: 7,000 Locations, One World Class Culture: Dave Mortensen on Franchising the Right Way

Summary of How to scale a world class culture in your franchise: Want to know how to franchise a business and maintain world-class culture across thousands of locations? Discover the exact franchise growth strategies that took Anytime Fitness from a single 24-hour gym concept to the #1 fitness fra…

What They’d Do Differently: Six Founders on Mistakes, Grit, and Growth

In this special compilation episode of the Growth Diaries podcast, host Sudheer Koneru brings together six remarkable founders and leaders across the beauty, wellness, and fitness industries to share the pivotal moments, hard-won lessons, and guiding philosophies that shaped their journeys: Tony Tj…

What They’d Do Differently: Six Founders on Mistakes, Grit, and Growth

In this special compilation episode of the Growth Diaries podcast, host Sudheer Koneru brings together six remarkable founders and leaders across the beauty, wellness, and fitness industries to share the pivotal moments, hard-won lessons, and guiding philosophies that shaped their journeys: Tony Tj…