# Bridget Poetker

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Content Career Paths: How to choose the right content marketing career for you

Companies create content in various formats, including text, audio, and video. But there’s no such thing as one-size-fits-all in terms of content strategy. Therefore, companies that acknowledge the importance of content marketing (more and more do, especially in the tech space) put a lot of thought…

Content for a New Category with Bridget Poetker, Director of Content & Brand at Postal.io (#40)

In this episode of The SaaS SEO Show, we’ve interviewed Bridget Poetker, Director of Content & Brand at Postal.io, and discussed content and SEO for a new category & more. ************************ Here’s what we’re covering: What is offline marketing automation and why we should care about it? I…

Bridget Poetker (Loop & Tie) on Content Hot Takes and the Transition from Content to Growth

Are you struggling to balance your work and personal life? Do you find it difficult to set boundaries while working from home? In this podcast episode, our co-founder, Alex Birkett, is joined by Bridget Poetker, Director of Growth at Loop & Tie. She also co-hosted a pod called Self Control & Cheese…

Loop & Tie: Bridget Poetker's evolution from content → growth

In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more. This episode is brought to you by our friends at tealhq.com. ************************…

#12 The Bridget Poetker Route

Bridget Poetker is Founder of Bridget Poetker LLC as well as Founder of Outside, a marketing consultant collective. In this episode, Bridget shares her journey from ad agency life to falling into tech marketing, the turbulence of layoffs, pay cuts, and finally taking a chance on herself to become …

How to Build Authentic Partnerships with Creators w/ Bridget Poetker | Ep 23

In this episode, host Brianna Doe sits down with marketer and influencer Bridget Poetker to delve into the nuances of influencer marketing and share strategies for building successful, authentic partnerships with creators.================================Best Moments:(03:30) The debate: Macro vs. Mi…

B2B Marketing is Mid: Creative Hot Takes & Insights with Bridget Poetker

Welcome back to the Grey Areas podcast! Today’s episode is all about building a creative career that actually feels good, and what it takes to run a values-first business in a world obsessed with hustle. Our guest is Bridget Poetker, a brand strategist, copywriter, and the co-founder of Creative Li…

Friends of On Marketing #11: Hiba Amin

📺 Click to watch on YouTube 📹 Recorded on April 18th, 2025 As the first installment of Friends of On Marketing comes to an end I want to touch on something: Not all past guests are (or will become) friends It's the sad reality of business Sometimes it's transactional or can only be personable for a…

This is Let Her Cook

Hosted by Brianna Doe and Bridget Poetker, Let Her Cook is a series about the realities of entrepreneurship, the chaos of corporate life as women, and the art (and science) of really great marketing. Relax, this isn’t a TED talk. 20-minute episodes where we yap while we cook. Because we love to eat…