# Bobby Kim

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Why nostalgia is such a powerful force for brand marketing

What do Chanel, Heinz 57, and Coors Light all have in common? They’re all brands that have built a connection with their consumers. On today’s episode, we’re looking at our company’s ‘Brands That Matter’ recognition program with ‘Fast Company’ senior staff editor Jeff Beer. Not only is it about bui…

The Doomed Plight of the "Cool Dad" with Bobby Hundreds

In this episode, Alexis talks to Bobby Hundreds about being a second generation Korean American, how to find time for the things that matter to you, and the doomed plight of being a “cool dad”. Bobby Kim, also known as Bobby Hundreds, is one of the CoFounders of LA streetwear brand The Hundreds, an…

Career Transitions for High Achievers with Steve Schlafman

Walking through Madison Square Park a year ago, @schlaf talked about transitions, something he knew a lot about. I first met Steve when he was a junior investing partner at RRE, a venture capital firm in New York City. At the time, Schlaf had the NYC startup scene in a chokehold. He had a reputati…

It’s the Great Meme Depression and We’re Confused (E23)

Thanks for tuning in! After this episode we will be taking a hiatus and will be back again in the late spring. Be sure to catch up on old episodes in the meantime! This week we’re talking about the Severance season finale, March Madness, Puma’s new running ad, Tower 28’s YouTube Shorts series, and …

Most Wanted Event & Toy Fair 2026

Welcome to Galactic Figure Talk (GFT) and episode 202! In this episode I'll look at the Disney's Most Wanted event which took place in midtown Manhattan two days before the Hasbro booth opened at Toy Fair with Jon Favreau and Bobby Kim in attendance. I'll go over all the figures revealed for Retro,…

Bartender Daddy (Bobby Kim)

Between Southside Parlor, 448, and the now defunct High House, Bobby Kim has been slinging tacos and cocktails for more than a decade. Tune into the long-awaited interview that, for some reason, took five years to book. Topics include: getting drunk in high school, FATHERHOOD, and that time someone…

How to Turn Your Brand's Most Loyal Fans Into Your Best Marketing Channel (Lessons from Disney’s D23)

In this episode, Cassie and Ally are fresh off attending D23, Disney's biennial fan expo in Anaheim and one of the largest brand-driven community events in the world, and they're breaking down everything they observed through a marketing lens. From Crocs building a racetrack-themed booth to Marvel …

Bobby Kim — From $2/Day to $250/Day Selling Books: The TikTok Formula for Amazon KDP

In this episode, I sit down with Bobby Kim, founder of a TikTok agency for authors, who breaks down how fiction (and non-fiction!) writers are converting short-form views into real Amazon sales, email list growth, and durable brands. In this interview, you’ll discover: ✅ Why 1M TikTok views can r…