#4 - DR. AMERICUS REED, II - building your brand, tedx talks, & epic workouts
This is “the Dodcast” I’m your host, Nathaniel Dodson. In today’s podcast I sat down with the powerful and legendary Dr. Americus Reed, II. I met Americus a number of years ago when he hired me to shoot a series of photos for his own personal brand and very quickly found myself fascinated with this…
Building a Brand That Drives Loyalty & Understanding Your Customer
Powerful brands don't happen by accident. They are the result of deliberate company action most startups are not aware of. Startups often have the vision of being the next Uber, Airbnb, Nike, Apple, Harley Davidson, or the NFL -- powerful brands that have strong customer loyalty. Further, using or …
Dr. Americus Reed II: Building Sustainable Health Using Brand Concepts
Dr. Americus Reed II is a brand identity theorist and serves as a professor in the marketing department at Wharton. In this episode, Americus explains how we can use brand concepts to build an enduring identity around health and wellness, and how to consistently take action as you pursue your welln…
What the Target Boycott Says About the Power of Consumers
Retailers are now facing a lot of headwinds, including tariffs and a drop in consumer confidence. But for Target, once affectionately known by customers as Tar-jay, a consumer boycott in response to the company’s decision to drop some DEI initiatives has been an added drag. In its most recent earni…
Controversy at Cracker Barrel
Professor Americus Reed II from the Wharton School of Business at the University of Pennsylvania discusses the logo change that's sparked outrage and memes across the country and around the world.
The Hidden Psychology Driving Brand Loyalty
In this episode of Executive Edge, Simon sits down with Professor Americus Reed II, the Whitney M. Young Jr. Professor of Marketing at the Wharton School, University of Pennsylvania, to explore the deep connections between psychology, branding, and leadership. Americus shares his journey from early…
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