Ep. 19: Momentum Matters
In a 2019 article for Behavioral Economics, Aline Holzwarth, a behavioral scientist, used Newton’s laws of motion to inform three laws of human behavior.²
These three laws are:
Behavior tends to follow the status quo unless it is acted upon by a decrease in friction or increase in fuel. (Chang…
#101 A Job Tale of Science and Creativity - Troy Campbell
Troy Campbell is a Chief Scientist at a creative and artistic focused firm. Super interesting career path where he strives to combine his scientific drive with his artistic mind. You will hear about consumer psychology, Disney imagineering jobs, brand language, multi-narrative storytelling, the sci…
348. Creating Lasting Connections: The Neuroscience of Memorable Event Design with Jon Levy (Refreshed Episode)
In this episode of The Brainy Business podcast, you will hear an insightful conversation between host Melina Palmer and guest Jon Levy, author of You're Invited. Jon shares his expertise on using behavioral science in event design and sponsorships to create memorable experiences for attendees. Draw…
Lasting Behavior Change in MindTech - Aline Holzwarth (Applied Behavioral Scientist) - #9
How do we close the gap between intention and action? A key problem for anyone trying to change behavior for the better.
Aline Holzwarth invests her brainpower in solving this problem, earning many impressive stripes as an applied behavioral scientist along the way, such as:
Behavioral Scie…
AI and Behavioral Science – What You Need to Know
In the latest episode of the Behavioral Design Podcast, we are excited to launch Season 4 with an in-depth exploration of how behavioral science and AI converge, setting the stage for an engaging and thought-provoking season.
This episode tackles big questions around AI’s growing influence, offer…
Recommender Systems with Carey Morewedge
In this episode of the Behavioral Design Podcast, we delve into the world of AI recommender systems with special guest Carey Morewedge, a leading expert in behavioral science and AI.
The discussion covers the fundamental mechanics behind AI recommendation systems, including content-based filterin…
The Dark Side of AI – Halloween Special
In this spine-chilling Halloween special of the Behavioral Design Podcast, co-hosts Aline Holzwarth and Samuel Salzer take listeners on a journey into the eerie intersection of AI and behavioral science. They explore the potential ethical and social consequences of AI, from our urge to anthropomorp…
Misinformation Machines with Gordon Pennycook – Part 2
Debunkbot and Other Tools Against Misinformation
In this follow-up episode of the Behavioral Design Podcast, hosts Aline Holzwarth and Samuel Salzer welcome back Gordon Pennycook, psychology professor at Cornell University, to continue their deep dive into the battle against misinformation.
Buil…
Personalized AI with Amy Bucher
Using AI to Change Human Behavior
In this episode of the Behavioral Design Podcast, hosts Aline Holzwarth and Samuel Salzer explore the fascinating intersection of AI and behavioral science with Amy Bucher, Chief Behavior Officer at Lirio.
Together, they dive into the challenges and opportunitie…
Enter the AI Lab
Enter the AI Lab: Insights from LinkedIn Polls and AI Literature Reviews
In this episode of the Behavioral Design Podcast, hosts Samuel Salzer and Aline Holzwarth explore how AI is shaping behavioral design processes—from discovery to testing. They revisit insights from past LinkedIn polls, analyzi…
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