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I would say just over my marketing career in general and business career in general, anything that gets to be too cumbersome, people kind of give up. And, you know, we like to say a confused mind doesn't by. So if it seems confusing or they don't understand why we would be asking a question then they'll click out of it. Welcome to the marketing Expedition podcast, an auditory Journey Through the latest in marketing, branding, and advertising. Now, here's your marketing Expedition guide, Rhea Allen.
Welcome to this week's episode of the marketing Expedition podcast. This guest is Amy dix and she's an international speaker and two-time number one, international best-selling, author. She is an Innovative speaker and digital marketer who believes that anyone can create a movement with their unique. Message from the stage, she is revolutionizing the event and speaking industry. And as a positive psychology practitioner, she understands the importance of mixing. Tivity and information to teach others. Have they can connect with their audience on a deep level. Amy now brings her expertise to others so that they can share their message from the stage. And we're going to talk all about how to use the stage to scale your business in a meaningful way. And oh my gosh, you guys are in for a treat Amy's. So much fun and I've gotten to know where I got to be on her podcast. We've met up a couple times and you are definitely going to want to listen in to this podcast.
Last interview, lots of good nuggets from her but first, let's get into the marketing Essentials moment. The basics that you need to help you build your brand and your bottom line. I always get the question asked all the time. Well, how much does it cost to produce a video? Well, I always have to say it kind of depends on what it is that were wanting to accomplish. What goals are we setting, who are we trying to reach? And we also want to think about the
Yo, marketing aspect of it, so it's producing the video but also making sure that it gets seen because we could produce this amazing. Wonderful glorious video but have no one sees it and what's the point? So there's so many factors that go into how to estimate the cost of your video production. And we know that video is so important because more and more people are willing to watch a video than they will want to read the text on your screen. Now, they might read the Owls in the video because it moves along for them and it's kind of nice when people don't have audio turned up, which happens often in some sort of social media platforms. But we also need to think about the videos that were producing for the different types of platforms. We can certainly repurpose a video and create the types of messaging that will resonate for each platform audience. You would have something very different for a broadcast television program. That might only give you 30 seconds for a commercial
Or we might have something very different as if it was an infomercial. Or we might have something very different if it's a training video or series of training videos or if it's a tick tock video versus an Instagram reels video or a Facebook video or you, you get the idea right. There's lots of different ways to go about and how to strategize in your video marketing. And so when we think about how we're going to put together an estimate to do a video production, all of the things that you can consider and I'll just name, just a few here, because there's so many things to consider, but some of the basics that you need to consider are, is it going to be produced planned? Is there going to be a voiceover? Is it going to be scripted? Are there going to be sound effects or Motion Graphics that are going to capture, people's attention? Are there going to be multiple layers? Are you going to have text on the screen? Are you going to make it a really long video or you going to make it a short video is?
15 second? Is it a 30-second a 90-second? Something less than two minutes. What is the purpose and point? And who's the audience, right? So lots of different things to consider the soundtracks that you use, can very much range in cost. If we have something that's licensed or if it's you know, copy written licensed piece of music or if it's royalty free music it might be a little less cost you know involved there. So production value, are you going to have multiple cameras? Are you going to have multiple people who will be producing and shooting the footage? Is it going to be a testimonial video in a studio with a white background? Is it going to be a green screen video? You're going to impose something behind the person that's speaking. Are there going to be multiple people? What is the purpose of this video? And how can we understand what we're wanting to accomplish? That will also tell us how much we need to charge for what we're doing in the value, that will bring in the production value that we have. Are we going?
Hire a hair and makeup artist, you know, think about your wardrobe. Do we need to have multiple wardrobe pieces available for best scenes? Are we going to do multiple scenes in one day when we're shooting it? And so you'll have, you know, wardrobe changes. Are you thinking about having, you know, not just testimonials but maybe other people employees, are you going to involve them in it? Is it going to be edutainment or education versus Entertaining, is it going to be informational? Are you selling something a product or a service? Are you showcasing? What is it that were wanting to accomplish? How much time? Can we invest in being able to put this wonderful video or video series together? Is it going to be an ongoing monthly basis that we're going to create a whole bunch of videos over the next 12 months? 6 months, 10 months, 12 months. 24 months. How long are we going to be doing these? And how many of them are you going to produce at one time?
Lots of things. Are we traveling somewhere? Is there going to be per
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diem involved mileage involved? What are all of those aspects that we can think of, and dream of? And sometimes one way to work at it is, if you have a budget in mind and then you say, okay, what can you do within that budget that we've set aside, this is what we're spending in our marketing, this is what we're investing in. And now if you said right I have ten thousand dollars a month for the next 12 months. Okay. What can you do? Do within that time frame, I can work backwards or you can tell us your ideas of what you want to accomplish. And why if it's a sales video or what part of the customer Journey were showcasing these videos in in the funnel that you are going through in the buying process. Is it? An explainer video? Is that a meet and greet type of videos that accompany overview or history or so many options to think about when we want to put together an estimate of
What it's going to take to prepare, maybe it's just a quick update that you want Graphics over the top or subtitles or text over the top. Maybe it's more intricate layers with imagery that comes in or maybe you have photos that you want us to animate and draw in some emotion and dry. And some movement that will capture people's attention, so many things to consider when we do this. But we have definitely could range. Cross the bar it's like, okay, we have 10,000 or know we have 20,000 or we have this much money to invest in the video production and then now we need to invest in the video marketing aspect of it. Where are we going to put this video? Is it going to be video pre-rolls on YouTube? Is it going to show up on Facebook? And we're going to promote it there. Are we doing these for reals for Tick-Tock, reals or Instagram meals? And we want to promote those. We want to boost the post or we want to get more viewers.
Where's that want to see your video that are filtered through the types of things that we can do to help make sure that your video is getting seen and not only that. Now, we're also considering the video SEO, so that we're doing meta tags, and all the hashtags. And all the descriptions to get those videos showing up in search engines. We know that YouTube obviously is purchased by Google while ago. And so, having the right videos with the right titles and messaging and having clickable links embedded in baked into the videos so that people can click a link and be able to go seek out more information. Are you spending money to produce and have these wonderful videos promoted as a fixed ad or an in streaming? Add or is it going to be, you know, all the things that we can think about? So I would recommend if you are seeking out a video production whether it be through us at pepper, shock media, Shameless plug there.
Or if you're working with somebody that you have known and trusted and realize and recognize that they're Professionals in the industry, I would first sit down with them and explain what you're wanting to accomplish and why and they can help you. They can guide you. We can help guide you through that process in pre-production and making sure that we've got it all dialed. And if it's, you know, interviewing people to make sure that we're asking the right questions and digging deeper and having candid interviews versus canned content, Right? So thinking about all the things, sit down and do the pre-production meeting. Do an audit of what you've been doing. What's working? What's not? And you know what, sometimes if we really can dig in, you can pay for that pre-production portion of it before you go into production. So that you could at least have a good understanding of what all needs to get accomplished. And then we can estimate based on our plan and all of the strategies and all of the marketing and all the goals that we want to capture and do. And so then we can give you
Idea of what that budget needs to be in order to make sure that we're accomplishing all the goals that you have by producing these videos with us. So, I would recommend you call the video production company or the creative production company like us to help you through that process, especially if you've never done it before, or maybe you've dabbled in it before, maybe you've shot your own footage and need help to put it all together because editing is not your Forte Maybe.
You reading your businesses, your Forte, and you need other people to help you and we can guide you in that process to we've actually produced a lot of videos remotely through. You know, us using our iPad and FaceTime while directing and telling what to shoot and how to shoot and where to shoot, and give them lots of tips on how to make the best videos possible that then we can take an edit if we would, you know, need to be able to do that. And we also have a hub of great vetted people throughout the country.
Tree actually throughout the entire globe that that we can hire to shoot the footage for us and then send it to us to be able to edit for you. So lots of things to consider when wanting to produce video and more and more video is such a need because that is what people are absorbing and content is King and so is videos to make that happen for you and nicely pre-produced. Well, shot, well-edited well-lit. All of the things that audio is great.
Great. Just thinking about how you can use a professional video production company to really level up, your content marketing game. Alright, let's get into the interview and talk with Amy dicks. Next, here we go. Welcome to the marketing Expedition podcast. I'm your host Rhea Allen. I'm the president and CEO of peppershock media, and the founder of the marketing Expedition community, and today's guest, we have Amy Dix with us. Amy, welcome to the show. Hello, hello. Thank you so much happy to be here. So Amy. I love it because I got to go on your podcast and now you get to come on mine. We're a pod swapping, if you will right the Pod swap, I love it. Yep. Yep. So Amy, let's just share
With our audience, more
about you and all the wonderful things you've got going on because you are like a multi serial entrepreneur and just got lots of things going on. So let's just share and then we'll kind of dig into some, you know, marketing Trends and things like that. But just give us a little background about you. Amy. Yeah, so that's so great. Somebody the other day said, multi, passionate and I was like, I'll table I will take the multi passionate I love. I know, right? And someone else just only yesterday they were like, oh, you're a Libra. So your you have the balancing scales and so you're always like looking to balance. But you say yes to like all these things and I was like, oh my gosh, okay, I don't know. But I'll take that to you, so yeah, thank you quiet. You know, the Mitten, the main thing that that I do is with authority speakers agency, where we booked speakers on stages in order to get more positive messages.
Out into the world and they're really just stemmed from my own speaking success and my own speaking career, which really evolved over time. And so if when I explain to people, I can really pull it down into two buckets, everything I do the different companies that I'm involved with even though the majority of his authority speakers agency, but it's really comes down to Art and being a painter. And then speaking, and those Two Worlds, Collide for me, and Kind of a beautiful way. So awesome. What got you started in this on these paths to success here and tell us more go back? Yeah in history go back for my degree is an industrial distribution. So just like I was like, like fun fact, you know, like industrial distribution. What is that? So I started in that world in the industrial distribution world and work for an electrical disturbance.
Bitter for a little over a decade and when I left them, I had already had an event planning company that I started groom sold. Then it started another company. So it's always doing like something else. Oftentimes my business brain doesn't shut off which is awesome and occurs at the same time. So you know, I was have to have something something going at all. All times. But anyway so because I had already started then at that time which was my second company. I it was just time for me to leave nothing against that company. Actually dedicated my first book to that company, I think that they're an amazing company and taught me a lot about. Yeah, about the about management and and Leadership and all that fun stuff. So anyway, when I left that world, I had a marketing, promotional /, Promotional Products company that I had started
We were rocking and rolling with and then so that then evolved into more of like, this whole marketing side and then kind of got into digital marketing as time went on and digital marketing became like an opportunity, right? So that's really where that rolled into. And from there, I started speaking on social media, digital marketing content, creation, and God Copywriting and all those fun
things and really kind of just built the business off of speaking and off of leads that I would get from from the audience and then later that evolved into more of a motivational message on happiness, which is what my second book was about through likes, a certain series of Life events that happened. And then, as I really went from like business speaker, to motivational speaker
And now I'm a speed painter, motivational speaker on stage and that then derived into Authority speakers agency. And now you have the timeline and all in, I don't know less than two minutes, I think good job, good job. Okay. So let's just share because you obviously had some wonderful experiences that you. You can maybe give some good advice to our list. Iners on what not to do what to do when it comes to event planning or being an author or being a speaker. You pick what you get to talk about first Amy Crush? I don't know. You get you get it for me. Okay, let's start with event planning because I really does. I need even if you are, you know, speaking you still there still an event to attend, right? So let's shoot there and kind of we can maybe think about some things that people need to think about.
When they are planning an event and maybe some things that you can share that, you've had that you've overcome or some challenges that you face that kind of gave you the ways to make things even better. Let's say that. Yeah. Okay, awesome. I love the event world. And you often times, I feel like I really miss it and I wish I wouldn't have sold my business but yet I'm so happy that I didn't sell my business Forbes Magazine. It was Forbes Magazine came out with an article at some point. I'm right about cleaning. Have you heard? This is like the second most stressful job or something? I can see how that could be. Sure sure, yeah. Is kind of like a latch onto that but they're like see how stressful my world is, but it is stressful. You know, there's a lot to it and I was a third party event planner which means that companies hire
My company to plan the event. So I didn't work directly for them. I wasn't within their organization. And, you know, one of the things I think, when we're looking at businesses, like if we're looking at events as a business, one of the more important things to consider is always like sponsorships. And so whether you are putting on the event yourself, or you meaning or you are speaking at an event just having that is like, probably the Were one stressor for the event, organizer for the company, right? To make sure that those all those costs are covered. And there's a lot of like really crazy stuff that goes on in the event, World Behind the Scenes that people don't know about like attrition Clauses and in your hotel contract that if you don't, you know, you don't look out that number rooms that you said you would have like, you still owe on those rooms. And, you know, so there's just there's a lot of really like stress. I think when it comes.
To the financial side of things which is why butts in seats and registrations are so important. But one of the things that I always like to tell my clients is, let's get the sponsorships where they need to be to cover the expenses and then everything else is really just, you know, easy peasy, icing on the cake. So so yeah, so I would say, you know, as you're looking looking at events like don't negate sponsorships. I think a lot of people know that, At, they need them and they want them. Maybe they don't know how to go out and get them. I was fairly successful in, not putting sponsorships in a bucket, you know, like you have the silver or the bronze silver, gold, sponsorships or whatever they are and those are great to a certain extent but I always just like to tell my clients like, hey be really flexible like if somebody wants a costume like they don't want their name on the bag that doesn't matter to them. They would rather have 10 minutes onstage give them
10 minutes on stage, charge them, or give them what they want, and everyone's happy. Yeah, so yeah. No, that's great. And you're right. It's kind of customizable to what each each sponsor needs, and then fulfilling their needs and doing all the, all the things you said butts in seats and beds and heads, heads and beds. Yes. Okay, so let's get into your multi-time author here. Share that experience there. Probably somebody out there listening right now that has toyed with the idea of writing a book me included and that slamming progress of doing one officers. But now but I'm always curious to learn, you know what compelled you what gave you the motivation to want to do it. And then a result, what happened? Because of it. I, you know, it's so a lot of this conversation and interesting that you ask this question because I just got published in an article and
I say in that article like everything kind of ties back to that moment in my life and so let me kind of explain what I mean there. I don't know how I found my publisher, right? So it bestseller publishing, just a little Shameless plug for them, but that's all. We're publishing is the name of the company and somehow some way I heard Rob, who is the founder of bestseller publishing on, I don't know. So show me. I have really have no idea. How I heard I did and also mind and you get to meet Rob right? Very cool. I attended a webinar or whatever and this was at a time where I was still working for the electrical distributor, but I knew I was leaving and so I was really interested in writing a book and, you know, I was originally what I was going to write about, never really even became what I wrote about and we've talked about that from a business perspective but so,
That was in 2014 2015, from that year on, I have invested in high-ticket items, whatever that looks like for myself every single year. Since then, that was like the first big high ticket item that I ever really invested in for a course or for help or any of that. And you know, they the
program at the time was that they would help. You write your book publish it. Do you know, Turn it into a best-seller and teach you how to promote it and make money. And so I was like, oh, this is fantastic. So I went into it. Thinking I was going to write about being a female in a male dominated industry because that's what I want, right? So we can write about what we know and it was really my business partner at the time with the marketing company was said, you know, I don't know how that helps us, but I'm like, well, I don't know, either you
Although whatever. And so he had the idea to write it on more of like a course, driven idea like what we do and I'm marketing. And so we turned it into a whole kind of branding book. And so that really launched my company and allowed me to leave the company that I was with, and go full time into entrepreneurship and so, so, yeah. And then, and then from from there, I published my second book with bestseller publishing and crazy enough. When I started Authority speakers agency, Rob is my business partner now in the company. So it is pretty crazy the way like that stars aligned. But, you know, if anyone's getting started in wanting to write a book, it's like, okay. So where do you start? Well, you start number one and two like I would not shy away from investing in.
A to help you. You know, we've had I became a, an author coach with bestseller publishing for a period of time. And throughout that time, I probably worked with close to two hundred authors and the majority of them came in with a similar story. I've been wanting to write this book for years. I have not been able to complete it, right? Yeah, I'm yeah. And that's what were there for. And so it's so beautiful to be able to see
Somebody come in that has been like trying to write something for years and then you know, get it done. Yeah. And once or whatever. So so if anyone is considering writing a book whether it's best out of publishing your and I'm just like saying just like find what your need is to help you and go get it. You know that investment has turned into a hundred times over for me at this point. I'm sure. Now that's great. I love that story. That's how you met your business partner now and then
It's good because you got to try before you buy, right? So sad that you can work well together and then realize, okay, let's start another business together. That's what it is. Yeah, it is crazy. Anyone who's ever had a partner? You know, can maybe has either horror stories, are great stories and and we both said at one point in our business world, we were never going to have another partner again. And, and now we know now we both have a partner with each other. That works but try before you buy my husband and I have been business partners, you know, and life partner you know, been the he's kids you know baby daddy to like all of the things so you know I it definitely you got to make sure it works, definitely lab doing that case. But no I can I can certainly relate to, you know, being able to work with other people and working that way. And now a message about one of our sponsors Nadine West, which is awesome. Affordable outfits, that are delivered to your doorstep each month or however often you want it. Delivered and each month. Features surprising new outfits, that consists of items perfectly styled just for you and you only keep what you love and then send the rest back free of charge. I absolutely loved it. The things that they send me, I often keep more than not. And so, for our listeners, if you sign up today, using my link, you'll get $10 credit and free shipping on your first order. So go to Peppers.
Dot-com offers and sign up for Nadine West and get your ten dollar. Credit, I know you're going to love what Nadine Weston's to you. I even get a personal message from her asking how everything's going anyway. So go to Paris shock.com offers and sign up for Nadine West So now you are partnering and Authority speakers. Let's talk about that now. And what you do to help people not just authors now, but also speakers. So let's, let's dig into that too. Yeah, so that's great. We started with it, just being authors and I actually started it under my brand called choose happy. Which is the brand that I speak under and do some, like, some little happiness stuff or under, but it was really under the premise of
You know, I want to put more positive messages on stages and with the limited time that we have in this world, I just thought, you know, it can't just be me. And so I really it's really stemmed for my podcast and interviewing these amazing people who were authors and had these great stories to share and you know, and then just helping them to get them or get on stages. And so that's how it really began and Then, you know, I would train the author's, it with bestseller publishing on the same thing. Like here's how you do it. And Rob have been bugging me for at least two years to start this company and do something like this. And so finally, I did it and he and then once I did it, he was like, hey, you did it, you know, like yeah. And then and then it turned into Authority speakers agency. And so, that's really it. Like we booked stages for for not just authors for speakers. Although, it's
It with just authors but now, you know, it's not a requirement, you don't have to have a book in order for us to book you on sages. But yeah, so cross over because then you know, if they don't have a book yet they can be a speaker. I can become an author or vice versa, so there you go. Well, yeah. So you know, I just feel really honored every day to be able to look for stages and find stages and
Book these these amazing people on stages so that they can spread their message because that's essentially what they want to do. You know, not everybody's a marketer, not everybody has the business brain that doesn't shut off, right? It's true. Really cool stuff with in Authority speakers agency.
So okay, so
let's talk a little bit more about some of the things that you do to help your speakers. Like I said, book stages and you know, coach them up and all the things. So maybe just walk through that process of what it's like to become a client of yours baby. Yeah, I mean, first and foremost it's really like understanding who you want to speak to and why you know like what why is it that you have this great message that you want to spread so that we can match? Catch you on the right stages. And then from there, it's really positioning and building authority and finding that Authority within within you as an individual and everybody has different Authority. You know, like we've got some folks that have a little bit of a celebrity status with them and that's great. You know. So they have that kind of like Authority and then we have folks that come in and that they just have the message. You know, they're working on their Authority, they don't have the book, they don't have the people.
Are they don't. So, you know, they don't have some of those accolades, which is okay to, you know, I like to just say, like, as a speaker, you need to, you need to be kind to yourself and like meet yourself where you're at. So if you haven't spoken to 5,000 people before, whatever it is, that's okay. Like you have to start somewhere and so we really hope them kind of build up that Authority and position them appropriately and get them.
On stage has to continue to build their Authority and then and then we book the stages for them and you know as it stands right now but what will we do is we guarantee that we will book you on a minimum of three stages. So that is a little different than probably what a lot of people other folks do. So it's it's intense like that's a lot of work to do that and we do with in
Okay, so so there's a lot of behind the scenes scenes, work that, you know, really happens in order to make that happen, right? Yeah. And are those paid gigs too? Or just, you know, maybe a combination of both. Yeah. Sometimes the combination of both, you know. I like to say, every gigs, the pig gig, it's only unpaid if you don't have a strategy. So there's many different ways that, you know, there's many different currencies, many different ways to get paid for for a speaking engagement. But, you know, like we just
We just booked someone last week. Now we're waiting for the signed contract. So all right. Well I don't believe anything happens until everyone signatures that line, you know. Yeah. But but they're verbally and via email. We have an agreement that it's a 40,000 dollar paid gig. That's a really. That's very nice. You know we're so excited for him like jumping through our own skin, so proud of him. He Nerves that, you know. And so we have those opportunities. Now, I wouldn't say that that's a big normal. We're not falling for, you know, just to be clear here, without writing 40,000, not contracts every single day. But yeah, and then we have ones that aren't paid
and all of that. We provide help and resources to, and like how to leverage those stages in order to get more stages or how to leverage those stages to build your assets. It really just I'll go back to this like meet yourself.
Are you are as a speaker? Be kind to yourself, you know. So you probably are going to get the 40 thousand dollars. Speaking engagement before you have a website before you have a speaker real before you know you might but the likelihood is not. So you got to continue to work on that Authority and positioning right, right. And so then how do you do you get to take? Do get to keep a percentage of the state is that
And I know at this point the way that well, maybe maybe a contract, I don't know what percentage, but no really. That's the way that it's built at this at this moment in time, you know, reading books think any commissions from from the speaker so they pay us a fee, typically them and that is how that works. Now speakers bureaus. Our run off of that model of a specific, you know, whatever. It's anywhere from like, usually, 15 to 30 percent cut that they take and that's that. Now, the challenge with speakers bureaus. And that model, which is why we started authorities speakers agency is because there's less proactive missed that they're working on just for you. It's more like the these kind of come in and
They just kind of say, oh yeah, I've got, you know what? Speaker a b or c. So, it's just, it's a different model. Not one is like Superior necessarily it just it kind of depends on where you are and what your needs are and what your goals are right? And having those connections and business stages that you've already made contact with, and being able to build your reputation up to say, oh, I can give you and deliver you great speakers. And so then they'll want to call on you some more and, and then Of course, word-of-mouth is accelerated and then more and more and more. Yeah, exactly. Got it. Let's talk about how you Market what you do a little more since we are on our marketing journey together because you know, I think that you have such a wealth of experience. And so I'm curious to know what do you do to put out the word that you have this wonderful business that you do for people like me? Yeah. I mean,
Majority of our clients come through Facebook ads and so we run ads to basically an application and they fill out an application and then we review the applications. We get about 100 applications a week. Oh my boy. Yeah. So no, it's a lot know. Not everyone's qualified of course you know. So but there's a lot of work that really goes on the front and and that's really
Rough Side of the business and he's really, you know, got that down to a science at this point but in reviewing those applications seeing if they're qualified, if they're qualified. Then setting up a point with one of our sales folks and then, you know, kind of going from there. So yeah, it's interesting. I mean there's certainly more ways that we will from a marketing perspective that we will be working on as we continue to move forward. You know, we may do some challenges or
Summit in kind of driving those leads but right now the majority of our leads come from Facebook ads. Wow, that's interesting. Melissa, that is, you know, that's a kind of unusual because a lot of people now are like, Holly do these Facebook ads, and it just doesn't get us the results. So you've really cracked the code, that's pretty amazing. Well, yeah, I mean, I really give all the credit to the other partner here in this one.
That's his his world and that's what he does really really well. And you know, it's very successful for us and we you know we can run ads at a very low cost when you're looking at cost per application or cost per you know acquirement it some of the lowest numbers that that I've seen. So yeah so okay if you care to share you don't have to give all your secrets away but Serious. Like so you say you know there's an ad people click on the link, they apply really. It's kind of a nice way to have some pre qualifiers, right? I mean to be able to ask them questions and if they're truly interested you can make sure and see because they filled out the entire form and they've gone through the process. But what are some of the words are verbs that you've used or what are the questions? Maybe if you care to share, I'm just curious. Now, how do you get people to fill it all out and what have you done to hook up?
Min. Yeah, you know, I would say just over my marketing career in general and business career in general, anything that gets to be too cumbersome. People kind of give up. And, you know, we like to say a confused mind doesn't buy. So if it seems confusing or they don't understand why we would be asking a question, then they'll click out of it. So the application is really not that long. It only has maybe five or six questions at the most. That's a good point. Yeah.
Yeah. What is your name and your phone number? There's two questions of all right. Yeah I mean I think it is a high ticket offer that we make. So that is first and foremost like you know, what is your budget like are you willing to invest or not invest? So I think that's always important no matter what it is that you're selling, do they people have propensity to buy? You know I went down a little bit of a journey at one point in my entrepreneurial world where I was really targeting people. People who I really wanted to help but they didn't have a propensity to buy. And I probably, you know, spend a little too long trying to push something like that. It was very frustrating. So, you know, just kind of depends I think where you are in your business and what you're selling right like? Yeah, he will not ask that question. If it's a twenty seven dollar a month membership, right? It's a so yeah. So so, so, you know, there's some qualifications in there on that.
Like where they are in their speaking career? Do they even have a speech? You know,
at this point because this particular offer and not that it won't evolve over time but this particular offer is not so much like helping them with their speech, you know, the assumption is that they have their speech. You know, not really at this point helping them like create their speech and do stage performance. Like we've got some videos and resources to help them but it's not really like that one-on-one coaching. So,
You know, so just some of those qualifiers to understand where they are in their, in their speaking career and you know, if they're serious about kind of taking the next step or if they're a little bit of a looky-loo, you know, I think no matter what it is that you're doing, you want to understand that before going into a phone call, someone now that's great. I love it and and I think to your point to you don't want to make it so cumbersome that it just get frustrated and they just click away because they're like this is too.
It's your too long or too difficult and I don't want to answer that. So I'm not going to end in, you know they're on to the next thing. So being able to capture their attention, just long enough to get what you need. Yeah, although up and you know, and having those qualifiers, right? I mean, for the people who are listening having those pre qualifiers are great because then, you know, it's a qualified lead and it's, you know, hot that you want to call back or if it's a cult, you know. So I think that's a great tactic to take to to get to the
Right people that you want. And like you said, if they're in their Journey already and you can kind of dismiss the ones that are really fresh and starting up, and you can refer them to somebody else that's there to coach him in that stage, but stage, sorry. Anyway, we're setting the stage. So, okay, so tell me some success stories of some people. I mean, I love the 40,000 dollar.
Gig. That's awesome but there's a little more like people that have worked with you. Some of the results that they've seen because of what they've done because they are now the authority, you know, and if they're an author, great if not great, I want to hear some people. If you care to share, can just tell us a little bit more about their journey and how you help them along the way. Yeah, I mean, wow, one speaker comes to mind right out of the gate where it was a low. Local meeting opportunity. And and I use this example because I think that a lot of people don't want to speak locally. Right? Yeah. You know, or and it's like our own backyard syndrome. Like we have some amazing speakers but because they're from our area, they must not be great because I'm like, you know, I can speak for you but you know anyway. Yeah, yeah, I mean, what's the matter where
I am like have to be in New York or LA to be an amazing speaker. I don't know. But, yeah. And you know, typically those local kind of meetings are unpaid. So almost always their unpaid. So, so a lot of people. Yeah. I mean, I've done. Yeah, I know you're like in and I would almost love to ask you the question to like, you know, how have you been able to bake business
From that because that's the whole thing. It's like and that goes back to what I was saying earlier, like every engagement is a paid engagement. And so so I was thinking of one of our early speakers you know he went and for a local and engagement and it was a I think it was like a woman's group but he speaks on sales and specifically he's really good at helping like MLM companies. And so what what he was able to do was he
And spoken. One person that was their work or was a distributor independent sales contract or whatever they call them. I've heard so many different names for Juice Plus and so then she said, hey like I would love for you to speak at for Juice Plus and so that was amazing and Brilliant. And so and then that would have been a paid, you know, gig for a national company like that. So, you know, really turning and unpaid Petit into something bigger, which is really the key, you know, is to have that strategy go in and go, you know, it only takes one. Look, it only takes one person in the audience. That's what I think often. Let's see, some other kind of examples that we've had. I think there's, you know, there's quite a few of of just the momentum of building off of one engagement and turning it into into many engagements, whether it's paid or not.
Paid. I mean, yeah, the 40,000 dollar is a great story and you know, when you're in the speaking and event World long enough, you kind of know that like the keynote. This is different than 20 years ago, by the way, but the Keynotes are paid in the breakouts. Tend not to be so, you know, we've got one right now, going into a breakout was selected for a breakout session. Now, the expenses are paid on this one but, you know,
the strategy in that we were speaking with him about and I think he's going to kill it is to go in there and do the breakout session and deliver it like a keynote because then what happens is the when the information comes back and the evaluations come back, he's going to have such high marks and, you know, he and then and then the idea is like, hey, you're going to, you're going to keep in touch with the event planner and ask where the keynote next year and you have to ask
Yeah, I'm pretty confident like he's gonna go in there and just, you know, kind of really deliver and it's going to be amazing. But but yeah. So there's all kinds of different different ways to and ways that our clients have been able to capitalize from one, two, three, four, five, you know, engagement. So just and I think it builds on itself to, I mean, I've done lots of local things but then, you know, Buddy, here's me and then they invite me to Las Vegas and then I get invited to Iceland and then I'm going into. Yeah, Arabia in February is paid. But I'm not getting like a honorarium or anything but they're paying my whole way. I've never been to these places before. So for
me it's experience but then I also get to say hey I'm an international speaker and I all right, I mean so that can build and grow and, you know, leverage all of that and do all the right things and use your suggestion. Make sure I seek out the photographer to take lots of photos.
I was right, right? Yeah, yeah, do that. It's a process of you. Build up and build up and build up to, you know, eventually getting those paid gigs, but having the help of somebody who does this for a living, I could absolutely see how that can take you to the next level for sure. Yeah, yeah, yeah. I mean, very into like I think when we talk about like businesses, right? This is the marketing podcast. Yeah, speak. In is the marketing shortcut to to your business. So you know, if you think of it from this perspective, like you're speaking on stage, let's just say it's 500 people. But you're speaking on stage to 500, targeted people, I mean there is a lot of our speakers that have the story of because they have a back end product, then they then were able to, you know, bring people into their into the world into their courses. And that's a really great way to do it without having to spend
Money on Facebook ad. I know you know what? There's some truth to that to I I've spoken at different things for lots of years and then five years later, you know. This lady calls me up and she says, oh, I saw you speak it. Yeah. Whatever it was. And that was about five years ago, but we were with another agency at the time and their contracts, run out. But I really want to talk to you now, because I have the opportunity and I just, you know, blah, blah, blah. And I'm like Like that's five years ago. Yeah. It's like a really long game, but it can also be the shortcut because then people like you said and how you even called the company name, Authority, right? Having the authority, letting people know what you you have is knowledge and then being able to share that and then that reciprocates and ripples out forever. That's awesome. Yeah, I mean, anyone looking to grow their business like I would just I say that if you're looking to grow your business and you even,
Have an inkling to speak, like the immediate thing that you should do immediately immediately forget, like, even local meetings immediately is you should find those within your own like Inner Circle and for like referrals like just ask like hey this message is really important to me. I can't do what I do without spreading the message. Thank you for always being a support to me. Do you know of anyone who has any immediate? Ins or events where this message would be important for Their audience. Make a list of 10 people send that out, call him on the phone. I don't care, just ask, but that, then we'll bring you referrals, like, immediately of places that you can go speak speak on their stage. So take the magnitude marketing jerk at the good. The other thing, the another kind of residual side effect. Yeah, it's a great recruitment tool. If you need new employees to, whoa,
They're their company that they're working for and, you know, from experience, they see what's going on and then, you know, they reach out to you and maybe they're not happy where they're at or, you know, maybe they want it to explore, new opportunities, whatever. And then they've got a taste of you and so then you can use it as it and Willie Mitchell.
Well that's awesome. What a great idea? Yeah. Wow good for you so well I almost want to clip them. I won't put the podcast, I don't know, there's lots of good nuggets from what our experiences are and over, you know, the last several years while, you know, you had lots of good ways to experience.
Tips and tools and tricks and all the things and all the different businesses that you've had. What is maybe one of your favorite marketing tactics that you've taken and all the different things that you've done, think about it for a minute, you know? Was it an experience? Was it an event? Was it a tool? Was it, you know what was some of the things that the kind of come to mind when I say? What was the favorite thing that you did the needle as they say or two? Build your brand and ultimately your bottom line. Yeah, I mean gosh I feel like leading the witness here you are but when you you said it a couple different ways. And so when you said your favorite, yep. I'm gonna say speaking and not just because we're talking about speaking today, but it truly is like my favorite. I find the stage to be my second home, I'm very comfortable on the stage. I love that if and also,
It when you talk about the bottom line I'll I can go right back to speaking on that to I'm gonna give like a one point or yeah. Like a 1.2. I love your top three or something and where I can type everything back to is my first book, I can tie every bit of contacts Partnerships. Lots of podcast Lots of business, through being booked through having a book. Like, so I being an author and being a speaker. I mean, those are, the two biggest things that has grown my business. And favorite would be speaking though. Yeah. And so just, so, our audience knows, what book. Would that be a me? What was your fault? The first book is called brand new. You your must-have guide to a profitable influential Kick-Ass performance
Brand very cool and then your second book, you mentioned academician again? Yeah the second book is called seven more days live a life that's bursting with positivity and happiness before it's too late. Very nice and then and now I imagine you're working on another one. We are working on. How do you ever be in business with a publisher and not be always working at all right? Yes, we are working on another one. I don't know. We already know working title at this point but it will be about the the speaking business and how to leverage it for your business. I love it all the good things that we've talked about. In fact, this whole podcast,
You could you know use that to have content for your new
book. My God. What kind of do? That's awesome. Well Amy I could talk to you probably for another two hours and we had I mean you're just so much fun and I really love you getting to know you through the podcasts and just meeting up and everything. But let's just leave some final Thoughts with our audience on a couple things from you that you would like to some words of wisdom.
You would if you would like to share as we wrap up our marketing Journey for today. Yeah, I would say whether your marketing or you're an entrepreneur, that one word that kind of comes to mind is alignment. And it took me years to really find that and I think when you're running a business or trying to grow a business, is long as you are aligned with what you're doing. And look it is endless. The possibilities are endless. - that's amazing. Thank you so much, Amy. For those of you who are listening, how can they reach out to you, or seek out your podcast and, and all the things that you that is Amy. Yeah, all things. Amy is. Amy, the speaker.com and Authority speakers agency is Authority speakers, agency.com fabulous. And then your podcast name? Well, there's a few. So we have alumni. Yeah, that's okay. And I was as you were talking, I'm like, yeah.
You were on the happy event planner. Yeah. And then we have happiest places to work and unlocking happiness as well. Okay, it sounds like we need to go do a round tour. We should, we should raise. Everything has been fun. Awesome. Awesome. And thank you, Amy. And we've been talking and I'll just do a mini plug here for culture and brand camp that we do every year. And so truth be told I've been talking to Amy about getting a speaker, to bring to culture and brain camp in September of 2023. So, if you're listening to this before or after that, just know, we'll do it every year and culture and brand campus and an experience unlike any other, we actually go camping for a day. It's like an adult day camp. Right. You know, think of like girl scouts or boy scout camp. No, no, this is for this is for the adults. Will have a leadership. Track will have a team track, and we're going to have some fun with that. And truly is, you know, bringing culture,
Branding together, I always say, you know, branding happens from the inside out and it begins with your culture. So anyway, so we'll hear more from Amy and her team and her people in months to come, but just a pleasure to have you on the show today, and we thank you so very much your second Kim. Thank you. Hey, Idaho's The Gem State. Did you know that potatoes potatoes? But were the Gem State
The best thing that you could possibly do for Amy and I is share this with others that, you know, that needs to hear what we had to talk about today. And of course, those reviews always super help us as Amy knows. Podcast, reviews are great and like gold for podcasters. So please give us a review and until next time everyone enjoy your marketing Journey. Thanks for listening to the marketing Expedition podcast. Want to continue the journey. Don't miss out on new episodes. Subscribe on iTunes Spotify, Amazon music or wherever you get your podcast.
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