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This is the Good Neighbor Podcast, the place where local businesses and neighbors come together.
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Here's your host, Sebastian Johnson.
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Welcome to the Good Neighbor Podcast Live.
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Are you looking for a personal trainer who can help you improve your fitness, nutrition, and overall wellness with a plan built around you?
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Well, one might be closer than you think.
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Today I have the pleasure of introducing your good neighbor, Dr.
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Phil Nicolao, owner of Philadelphia Personal Trainers.
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Phil, how's it going?
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Very well.
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How about yourself?
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Oh, it's wonderful.
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Um, we're excited to learn all about you and your business.
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Phil, please tell us about what you do.
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Sure.
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I keep people kind of really in a nutshell.
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I am remote, I am in home, and I am at the gym.
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Uh I help people discover what can happen through consistent exercise, keeping things simple through dietary changes, uh, a lack of a lot of good things can happen in our life when they start to apply the simplest things, the smallest changes, and it's just they're it's remarkable what can happen with the body when you just keep things simple and consistent.
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So that's a big thing.
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Consistency huge.
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It's everything, yeah.
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Consistency is everything.
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How did you get started uh in this industry?
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I'll make a long story short.
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My initial career was information technology as a help desk analyst for Eramark, actually.
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Um what triggered this whole thing was when I had a scary uh doctor's appointment.
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Late teen mid to late teens.
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He says, You're going the wrong way, you're in bad shape, you better do something about this because you're gonna have heart disease and you're gonna die young.
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Made changes.
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That propelled me to find a trainer of my own.
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Uh, taught me a lot, and that's when I made the career change.
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Late 19, 20 years old, right about in that time frame.
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I started doing this and I never looked back.
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Wow, yeah.
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Sometimes it just takes a simple moment like that to make the doors open.
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Very scary.
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Yes.
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When you're so young, you remember thinking I'm getting fat, I was just having fun, and like, wow, my clothes don't fit, my heart's taking a hit, my blood pressure's all over the place at 20 and 19.
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It's kind of young for that.
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So it's yeah, awfully young, yeah.
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Yeah, so well, it's good that you're trying to deter people from following that path.
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Um, not good.
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No, yeah.
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What would you say some of the myths or misconceptions in your industry are?
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Uh, a couple things, I could do this for an hour with you.
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A couple of things that come to come to mind is keep thing uh fitness doesn't have to be complicated, has to be consistent and keep it simple.
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Eat well, exercise, get good sleep, manage stress, just be consistent with all that.
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And one myth uh really drives me crazy after nearly 30 years of doing this is spark reduction.
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You cannot do crunches and have that develop a six pack.
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You have to control the nutrition, which at times is more important than workout to get that lean physique.
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Yeah, yeah, yeah, yeah.
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Well, and I can't blame the clients because they're just they're fed this information on social media, they don't know not to believe it.
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I hear this all the time, and I had to dispel it to say, listen, this is the truth.
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And almost seriously doing this.
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I can tell you, this is what the science says, this is what TikTok says.
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So one of those things, you know?
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Yeah, most people are getting their uh their all their information on TikTok nowadays, and it can be good, but you gotta be careful.
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Yeah, you do, you do.
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There's a lot of things that are contradicting each other, so you have to have someone like you to really check the facts.
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Well, we know like marketing is the heart of every business, right?
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So, who exactly is your target audience and uh how do you attract them?
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Target audience, I say, is seniors, 60 and up.
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I focus on longevity as it being a primary thing that I do.
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I also do stroke rehab, regular rehab, and I do some young people in the mix as well in their 30s, young professionals.
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But mostly the LW who want that accountability that won't they want to
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be around for their grandkids, they want to have don't want to have bone density issues, and then maintain their strength, so they can go be as independent as long as possible to avoid their nursing home, delay that as much as possible.
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That's my primary uh target audience.
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How do you uh track these people?
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Referrals and actually I use a lot of thumbtack, believe it or not.
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Oh, cool.
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That's been huge for me for the past 13 years.
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So well done.
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Thank you.
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Out of curiosity, Phil, have you ever thought about doing your own podcast?
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I have not.
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I never did.
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No, maybe I should.
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Yeah, nowadays with people uh not wanting to read so much, it's a good um, it's a it's just another medium to like have them listen or watch, you know.
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It is, it is definitely people don't read.
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I notice they're just uh they're very eager to get started and they contact me, and it's like uh you know, I'll do I'm not a woman, probably I'm a man.
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Okay, not a good fit.
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Thank you anyway.
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So, yeah, podcasts would be something to consider, sure.
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Yeah, yeah.
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Um out of curiosity, uh uh outside of work, what do you like to do for fun?
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I'm a big hockey fan.
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Nice.
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I'm a devil's fan, unfortunately.
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Um, I do like a heavy metal show a couple times a year.
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Uh, I like museums, I like to travel as well during the summer, at least, with my wife when we can.
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Oh, yeah.
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Okay.
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Or quiet nights at home with the dog.
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So, yeah.
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Sometimes that's all you need, right?
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Absolutely.
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Uh well, uh Phil, please tell our listeners one thing they should remember about your business.
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That it's a no-nonsense approach to results as long as you're willing to follow the guidance based on the science.
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There's no shortcuts, it just takes that consistency uh and that dedication.
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If you have that and you want a no BS approach and a gentle approach, if that's what you're looking for, we're not even gentle, some everyone's different.
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Reach out, I could definitely help you out.
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And now, uh, how can our listeners learn more about your business?
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Go to my website at PhiladelphiaPersonal Trainers.com, or my number is six ten five seven four three five eight seven.
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Excellent.
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Well, Phil, I really I really appreciate you being on the show.
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Uh, we wish you thanks for having me.
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Yeah, we wish you and your business the best moving forward.
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Thank you very much.
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Appreciate the time.
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Thank you for listening to the Good Neighbor Podcast.
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To nominate your favorite local businesses to be featured on the show, go to GNP CenterCity.com.
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That's gnpcentercity.com or call two one five three zero five eight five four three.