النص الكامل لحلقة Stop Layering Makeup: Chithra Kannan's Data-Driven Glow Guide

--> 00:02:11.919 The very first number one BS that I need to break out is like women. 00:02:12.400 --> 00:02:13.280 Being a woman, yes. 00:02:13.599 --> 00:02:15.360 Being a man, and that's one. 00:02:15.520 --> 00:02:19.280 And it is okay for a woman to think differently, right? 00:02:19.360 --> 00:02:19.840 It is okay. 00:02:19.919 --> 00:02:22.240 And it we don't need it to fit into our old rules. 00:02:22.319 --> 00:02:25.039 That's the very big BS that I needed to break. 00:02:25.199 --> 00:02:30.319 Like for if I wanted to give a story, I'm not gonna just point who, where, when, and what. 00:02:30.560 --> 00:02:38.560 But when I was in Wisconsin, Madison, Wisconsin, that time, just because I was woman, they said like it is okay to pay you less because it was a woman. 00:02:38.639 --> 00:02:44.240 And that's when in the real world I felt like being a woman itself is is different. 00:02:44.400 --> 00:02:44.560 Yes. 00:02:44.879 --> 00:02:45.919 And we it's okay. 00:02:46.000 --> 00:02:51.919 We don't need validation, we just need vision, is how I started going it, and that was my very first BS to break. 00:02:52.159 --> 00:02:52.639 I love that. 00:02:52.800 --> 00:02:53.199 I love that. 00:02:53.360 --> 00:02:58.000 And it the thing about that one is you have to continue to break it in every room that you walk in. 00:02:58.240 --> 00:03:02.159 Oh yes, you needed to keep proving it to every single one that you meet. 00:03:02.400 --> 00:03:04.560 And you needed to do it over and over again. 00:03:04.639 --> 00:03:06.159 It's not just once, right? 00:03:06.560 --> 00:03:10.000 You needed to keep on doing it, and everywhere we needed to start. 00:03:10.080 --> 00:03:17.280 And that's how from where I was born and where I got into it, I needed to do it multiple times, and I'm doing it still. 00:03:17.919 --> 00:03:19.919 I love that, and the world needs that. 00:03:20.000 --> 00:03:23.680 Like, I feel like as women, we just have to go kick the door in every time. 00:03:23.759 --> 00:03:26.479 It's no opening the door softly and walking in. 00:03:26.639 --> 00:03:28.800 It is like boom, I'm here. 00:03:29.120 --> 00:03:30.560 You need to make that voice. 00:03:30.719 --> 00:03:30.879 Yes. 00:03:31.120 --> 00:03:38.080 It's nothing against man, like one thing I could always say behind every successful man, they say there is a woman. 00:03:38.159 --> 00:03:38.319 Yes. 00:03:38.479 --> 00:03:41.919 But honestly, behind every successful woman, there is a man. 00:03:42.080 --> 00:03:44.080 And that is more sounder. 00:03:44.400 --> 00:03:57.120 There may or may not need to be a woman in man's life, but in woman's life, unfortunately, there needs to be a man because we are in 2025 and we still talk about women empowerment, women in business and all that. 00:03:57.360 --> 00:04:00.159 Yeah, pay inequity and and all of the things. 00:04:00.400 --> 00:04:04.560 Well, you built this career that is really started with analytics. 00:04:04.800 --> 00:04:10.080

What mindset allowed you to blend logic and creativity when you actually stepped into entrepreneurship? 00:04:10.400 --> 00:04:15.599 One thing I realized is like, as you know, I'm a everything I just validate back with data. 00:04:15.840 --> 00:04:19.759 So one thing is like data tells you what is, what if. 00:04:20.240 --> 00:04:23.600 And my other mindset just tells me why. 00:04:23.759 --> 00:04:25.519 That is, people tells you why. 00:04:26.000 --> 00:04:28.000 That's the combination, that's the logic. 00:04:28.079 --> 00:04:29.360 I just try to take it. 00:04:29.519 --> 00:04:35.519 And with data, you could able to think, uh, think through it, like how it could be, what needs to be. 00:04:35.600 --> 00:04:43.279 Do you have some kind of instead of just walking into an empty road, you have something to take with you, and that could able to provide you the clarity. 00:04:43.360 --> 00:04:43.519 Yeah. 00:04:43.680 --> 00:04:44.560 That's how I started saying. 00:04:44.959 --> 00:05:00.560 Well, it makes a lot of sense because when you go into business blindly, or really anything blindly, without knowing the information, without asking the questions, it's gonna take, you can still get there, but it's gonna take a lot longer if you don't sit down and try to figure out who is my market. 00:05:00.720 --> 00:05:01.040 Uh-huh. 00:05:01.120 --> 00:05:02.800 Who what does my customer look like? 00:05:03.040 --> 00:05:03.920 How old are they? 00:05:04.000 --> 00:05:13.519 You know, all of those things that I think data provides and data could provide, but honestly, I came into like beauty and me, like I'm not even good at makeup. 00:05:13.600 --> 00:05:14.399 I'm in that way. 00:05:14.480 --> 00:05:17.279 Okay, so beauty and me was like very, very far away. 00:05:17.360 --> 00:05:21.360 I walked into an industry which I had no connection at all. 00:05:21.600 --> 00:05:28.399 The only thing is like I did go with my intuition and a dream just started in my house in a couch, is where I started following it. 00:05:28.800 --> 00:05:30.959 Data was the biggest behind it. 00:05:31.040 --> 00:05:36.160 So when I walked in, I don't know the industry what it is, but one thing I was sure, it's okay to think differently. 00:05:36.560 --> 00:05:39.360 Because success to everyone means different things. 00:05:39.519 --> 00:05:41.680 And to me, it could be completely different. 00:05:41.839 --> 00:05:42.959 I just wanted to try it. 00:05:43.120 --> 00:05:48.560 I just wanted to, uh, instead of thinking way back and saying, you know, I could have done this. 00:05:48.720 --> 00:05:50.800 Instead of, I don't wanted regret in my life. 00:05:50.879 --> 00:05:54.480 I I just wanted to keep moving with whatever I feel like doing. 00:05:54.560 --> 00:05:59.279 I just wanted to take that bold and I'm a risk taker, which she would have figured out by now. 00:05:59.439 --> 00:06:08.240 So when I walked into an industry where I had no clue, where I I don't have any background in

it, only thing I believed in, one in myself, and then second is data. 00:06:08.399 --> 00:06:15.519 It's like probably me being an analytics student, at any given point I felt like if I need data, I know exactly how to get it. 00:06:15.680 --> 00:06:22.399 So let me jump in the water, then probably I can learn swimming, is how I had it with the data mindset. 00:06:22.639 --> 00:06:24.480 So let's talk about the makeup business. 00:06:24.959 --> 00:06:28.240 What made you decide I need to do this makeup line? 00:06:28.399 --> 00:06:29.439 Why was it important to you? 00:06:29.600 --> 00:06:34.079 Um, honestly, little correction, I didn't do the makeup, I tried to do it differently. 00:06:34.240 --> 00:06:34.399 Okay. 00:06:34.560 --> 00:06:38.959 Uh I have said this in several meetings, several interviews or meetings. 00:06:39.199 --> 00:06:44.720 A to Z, if you take those alphabets, there are sing every single alphabet are numerous brands. 00:06:44.959 --> 00:06:54.399 So when I wanted to do it, is first my story is like I needed to convince myself why I'm doing it and what am I going to do it differently, is something that I started asking this. 00:06:54.639 --> 00:06:56.800 So everyone needed makeup. 00:06:56.879 --> 00:06:58.000 It is not for anything else. 00:06:58.160 --> 00:06:59.279 It gives us a confidence. 00:06:59.360 --> 00:07:03.920 It gives us that that insecurities can be covered, and it is how I see. 00:07:04.319 --> 00:07:17.439 And and if you walk into a room full of people, if you're not good or if you're not dressed up that well, somewhere somewhere there is a connection between the confidence and how the way you look. 00:07:17.839 --> 00:07:18.160 For sure. 00:07:18.959 --> 00:07:19.839 Yes, 100%. 00:07:20.879 --> 00:07:26.399 So when I was not too good at it, I wanted to feel like the skin needs to glow better. 00:07:26.480 --> 00:07:29.519 And then I started chasing that with a clean and natural way. 00:07:29.680 --> 00:07:32.639 So I incorporated, yes, everybody wants a lipstick. 00:07:32.720 --> 00:07:37.120 And then I came up with a version that it is not a lipstick, but it can give you that uh cool thing. 00:07:37.360 --> 00:07:40.959 Then uh everybody wants that foundation to cover the flaw. 00:07:41.040 --> 00:07:43.759 I was thinking like how I could able to clear the flaw. 00:07:43.920 --> 00:07:44.160 Yes. 00:07:44.319 --> 00:07:45.439 Those are the things I started. 00:07:45.680 --> 00:07:47.360 So it wasn't about covering it, it was about clearing it. 00:07:47.519 --> 00:07:47.920 Like let's see. 00:07:48.160 --> 00:07:48.399 Exactly. 00:07:48.560 --> 00:07:57.839 Okay, we really have to talk about that probably off camera because I would love to know more about how you how you get the glow up without the makeup. 00:07:57.920 --> 00:07:59.360 I'm so tired of wearing makeup. 00:07:59.600 --> 00:08:01.439 Even though I'm sure your line is amazing. 00:08:01.519 --> 00:08:03.120 I had I get tired of putting it on every day. 00:08:03.360 --> 00:08:05.759 Yes, and it is not that there is a myth, right? 00:08:05.839 --> 00:08:10.879 Like there is a myth that you, in order to be good and glowing, you needed to wear layers. 00:08:10.959 --> 00:08:11.839 No, that's not true. 00:08:12.000 --> 00:08:18.399 Like it's not even just because I have 40 skews, I don't recommend everybody to apply all serum on top of it, right? 00:08:18.720 --> 00:08:19.360 That's not the case. 00:08:19.920 --> 00:08:24.639 You needed one or two, but you need to know which one you needed for your skin and then get it cleaned up. 00:08:24.800 --> 00:08:34.559 You are whether out of bed or you're just brushing your teeth, or if you're going to a party, I want every every single time of the day to look your skin art is your best. 00:08:34.720 --> 00:08:35.759 That's what I see. 00:08:36.080 --> 00:08:38.480 Well, I'm looking forward to trying your products. 00:08:39.039 --> 00:08:44.799 So, what part of your upbringing and early experience taught you to see opportunity where others saw risk? 00:08:45.279 --> 00:08:50.080 First, just like without taking risk, I don't think you can take any step forward. 00:08:50.320 --> 00:08:54.240 So, to me, what really taught me is like dare to dream. 00:08:54.879 --> 00:08:55.759 That's number one. 00:08:56.159 --> 00:08:58.480 And then every entrepreneur do have fear. 00:08:58.960 --> 00:09:03.120 That is that's the underlying in case of it because here money comes into play. 00:09:03.600 --> 00:09:07.440 So when we wanted to put in money, then fear automatically comes in. 00:09:07.759 --> 00:09:17.039 So every entrepreneur do have fears, but only thing that I did different is like I didn't let my fear hold me up, instead, it let me drive in. 00:09:17.200 --> 00:09:18.399 That's that's how I see. 00:09:18.639 --> 00:09:23.360 So as a kid, when I was just growing up, it's like I don't dare to take that risk. 00:09:23.519 --> 00:09:26.399 Meaning is like if something tells you, it's two things. 00:09:26.559 --> 00:09:28.799 One is like now I have data with me. 00:09:29.120 --> 00:09:31.600 Olden days, when I just grew up, it's just intuition. 00:09:31.840 --> 00:09:33.120 It has to tell you from here. 00:09:33.279 --> 00:09:33.519 Yes. 00:09:33.759 --> 00:09:34.960 You have to believe in yourself. 00:09:35.200 --> 00:09:38.559 Something tells me, yes, I need to go start doing it. 00:09:38.639 --> 00:09:39.759 Believe in your intuition. 00:09:39.840 --> 00:09:40.000 Yeah. 00:09:40.159 --> 00:09:41.519 And that is something I think. 00:09:41.759 --> 00:09:43.519 I have to have more than just the makeup line. 00:09:43.600 --> 00:09:45.840 I mean, you have what, four schools? 00:09:46.080 --> 00:09:46.720 Yes. 00:09:47.600 --> 00:09:49.200 And what are the schools? 00:09:49.279 --> 00:09:49.440 Yeah. 00:09:49.840 --> 00:09:51.440 People ask me, do I really see? 00:09:51.759 --> 00:09:53.039 And the answer is very simple. 00:09:53.200 --> 00:09:53.840 I

don't. 00:09:54.000 --> 00:09:57.600 I know I do hear this from everybody, my friends and family. 00:09:57.759 --> 00:09:58.960 You need to take care of yourself. 00:09:59.120 --> 00:10:00.559 I said, yes, I'm doing it. 00:10:00.720 --> 00:10:04.559 And then the other question is, like, how are you still looking so good when you're not doing it? 00:10:04.799 --> 00:10:05.679 I was about to say that. 00:10:05.840 --> 00:10:07.039 I was about to say that. 00:10:07.519 --> 00:10:09.759 Magic is concentric, obviously. 00:10:09.840 --> 00:10:15.679 Uh, because if I'm doing a brand, if I'm not using it, then it's it's to me, I'm not true to myself. 00:10:15.840 --> 00:10:18.000 So I have to believe in what I'm doing. 00:10:18.159 --> 00:10:19.039 Those are the two things. 00:10:19.200 --> 00:10:22.480 Yes, I do have other things as part of my group of business. 00:10:22.639 --> 00:10:26.480 I own four uh learning academies in Dallas and Texas area. 00:10:26.559 --> 00:10:26.720 Okay. 00:10:26.960 --> 00:10:31.039 And um, it's called Kids Are Kids, that's a franchisee, and I have it. 00:10:31.200 --> 00:10:34.480 So from each of my sector, I learned different things. 00:10:34.639 --> 00:10:37.120 From my childcare, I learned about empathy. 00:10:37.360 --> 00:10:40.559 And they are the bigger reason even for my skincare. 00:10:40.720 --> 00:10:48.480 So whatever I do, my construction business is there, and that tells me, and the real estate tell me that to be a good negotiator, which is needed. 00:10:48.799 --> 00:10:51.919 So everything leads in life from one to another as well. 00:10:52.320 --> 00:10:54.000 Is there one that you enjoy most? 00:10:54.799 --> 00:10:59.039 No, because the reason is if there is something that I don't enjoy, I don't do it. 00:10:59.200 --> 00:11:00.480 That's that's that's my style. 00:11:00.639 --> 00:11:04.720 If I don't go just because I need to do, I don't do anything like that. 00:11:04.879 --> 00:11:06.080 It has to be a passion. 00:11:06.320 --> 00:11:12.159 If something um is stopping me from that passion, then probably I'll be closing the business down. 00:11:13.120 --> 00:11:14.960 But everything is a connection. 00:11:15.120 --> 00:11:18.799 Like me being there, I do know how many special kids are there. 00:11:18.879 --> 00:11:20.799 Then it gives me data to pull in. 00:11:20.879 --> 00:11:22.080 What is really causing it? 00:11:22.159 --> 00:11:22.720 Is it food? 00:11:22.799 --> 00:11:23.840 Is it cosmetics? 00:11:24.080 --> 00:11:24.559 All that. 00:11:24.720 --> 00:11:31.200 So every different sectors that I'm in, it gave me uh connecting dots to where I am today. 00:11:31.519 --> 00:11:33.919 Okay, so everything comes together for you. 00:11:34.159 --> 00:11:40.799 Well, it's good that you're in a place though, that you can you're not doing something that you don't like, because I think that's also a part of the entrepreneurial journey. 00:11:40.960 --> 00:11:47.120 You get in it and you see that there are

so many things that you have to do that you absolutely hate doing. 00:11:47.440 --> 00:11:49.840 Like I spent 15 years in PR. 00:11:49.919 --> 00:11:52.559 If I ever write another press release, it will be too soon. 00:11:52.720 --> 00:11:54.399 Like I don't want to ever. 00:11:54.480 --> 00:11:55.840 I don't ever want to do that again. 00:11:56.240 --> 00:12:03.039 So you you get to some of these places, and the good thing is you grow, you hire, and you get people to do put people in places that they love. 00:12:03.600 --> 00:12:06.080 And you know, so So there is two ways, right? 00:12:06.159 --> 00:12:10.000 Like if you don't like something absolutely, then don't stop doing it. 00:12:10.159 --> 00:12:19.120 But if it is something that it is you're lazy or you do not have time to do it, you you know how to do it and you are okay doing it, it is not this your absolute plus. 00:12:19.279 --> 00:12:25.840 And as you said, probably hire somebody for it because it could be a piece of your puzzle to be where you are today. 00:12:26.240 --> 00:12:26.960 Exactly. 00:12:27.200 --> 00:12:30.240 See, that's what I love the mindset behind the moves. 00:12:30.399 --> 00:12:35.039 Stay tuned, we'll be right back with Chitra Cannon, founder and CEO of Skincentric. 00:12:37.600 --> 00:12:38.799 I don't ever want to do that again. 00:12:39.200 --> 00:12:42.960 So you you get to some of these places and you're and you get people to love. 00:12:54.240 --> 00:13:00.000 Mindset is everything, but because before you can build anything big, you've got to build you. 00:13:00.320 --> 00:13:06.240 Now that we know where that drive came from, let's talk about how she turned it into something real. 00:13:06.480 --> 00:13:12.320 It's time for the play, the big moves, the bold risk, and the breakthrough moments that build skin-centric. 00:13:12.559 --> 00:13:22.960 So, as you know, or you may not know, but as most people know, I always say personal culture is the vibe you bring in when you bring in the room when you walk in, and the impact that you leave behind you. 00:13:23.200 --> 00:13:26.320 That mix of how you see yourself and how others experience you. 00:13:26.399 --> 00:13:35.120 So, who did you have to become from your own personal culture standpoint to create all that you created and have that actually lead to success? 00:13:35.360 --> 00:13:37.200 Um believing in yourself. 00:13:37.440 --> 00:13:37.759 Yes. 00:13:37.919 --> 00:13:39.679 That is not what I was. 00:13:39.840 --> 00:13:47.519 Like as a as a child, when I just have to grow uh like just growing up as a child, like in my my parents, right? 00:13:47.600 --> 00:13:49.600 Like wherever it is, everything was very easy. 00:13:49.759 --> 00:13:52.960 I don't have to ask for it, I don't have to struggle for anything. 00:13:53.120 --> 00:13:55.600 So life was very smooth, and we would have that mindset. 00:13:55.679 --> 00:14:00.720 When you are in that comfortable zone, and if you get anything, you just grow

with that. 00:14:01.039 --> 00:14:04.080 So I didn't have much exposure to the outside world. 00:14:04.240 --> 00:14:04.320 Okay. 00:14:04.480 --> 00:14:06.320 It's all I know is just a family. 00:14:06.639 --> 00:14:10.879 But when you come, when you put in from that time in teen, I moved to US. 00:14:11.120 --> 00:14:11.440 Okay. 00:14:11.600 --> 00:14:22.000 And what taught me is like no matter who you are, what your background is, or where you come from, you needed to prove to every single one that you see in life to go up. 00:14:22.320 --> 00:14:22.480 Right? 00:14:22.799 --> 00:14:36.000 So that personal culture, not believing it in yourself, like coming up with a very cozy environment, suddenly put into a kind of ocean life of thing, just where you needed to see it, to build up that confidence, to believe in yourself. 00:14:36.240 --> 00:14:36.879 Yes, you can do it. 00:14:37.120 --> 00:14:38.000 Yes, you could do it. 00:14:41.840 --> 00:14:45.120 They they don't ever get that that confidence, right? 00:14:45.200 --> 00:14:53.120 They there are so many things from imposter syndrome to just having others in your life not believing you, which is super important to you being able to believe in yourself. 00:14:53.200 --> 00:15:01.200 But what were what were the things that you actually did that if I'm watching this and I say, I do not believe in myself, but I know it's important, what do I do? 00:15:01.440 --> 00:15:03.679 I have always said the story multiple times. 00:15:04.000 --> 00:15:06.000 It's like women are like elephants. 00:15:06.080 --> 00:15:06.559 I say that. 00:15:06.720 --> 00:15:07.440 Not in size. 00:15:09.279 --> 00:15:10.879 Like don't start anything here, Chitra. 00:15:11.519 --> 00:15:12.879 Yes, not in size. 00:15:13.200 --> 00:15:17.600 Elephants are always uh you would have seen way back in countries or even in zoo. 00:15:17.759 --> 00:15:19.679 If it isn't a big thing, it would be open. 00:15:19.919 --> 00:15:25.919 But if it is an open setting, all it takes is there would be a uh chain or something tied to elephant's leg. 00:15:26.000 --> 00:15:31.120 And then the elephants believe that is what's holding you up, but it doesn't know its strength. 00:15:31.519 --> 00:15:38.000 Likewise, we women, we do not know our strength, is how I see. 00:15:38.159 --> 00:15:49.519 And every time when we are comparing to a man or any relationship, it could be a sibling relation, it could be a partner, it could be a mom and uh not mom, I'm sorry, dad and a daughter. 00:15:49.759 --> 00:15:53.279 We all think why the other person is not understanding it. 00:15:53.679 --> 00:15:55.279 One thing, please get it. 00:15:55.600 --> 00:15:57.519 Women are different, men are different. 00:15:57.759 --> 00:16:00.000 Yes, their brains are way too different. 00:16:00.159 --> 00:16:05.759 The way that women think is they go left to right in in just a span of a second. 00:16:05.919 --> 00:16:10.559 But men, the way they think, it is like they just

think only through the left brain or through the right brain. 00:16:10.720 --> 00:16:11.840 It doesn't zigzag. 00:16:12.000 --> 00:16:13.279 And it there is a reason. 00:16:13.600 --> 00:16:18.000 So when we are overthinking, first we needed to say, I'm overthinking. 00:16:18.159 --> 00:16:20.480 Just talk to yourself, look yourself in the mirror. 00:16:20.720 --> 00:16:22.399 You things come up slow. 00:16:22.559 --> 00:16:25.039 You asked me the right question, how they could able to train. 00:16:25.360 --> 00:16:27.360 You cannot develop this overnight. 00:16:27.519 --> 00:16:33.200 You cannot just sleep as one person, wake up as another person next day, but you needed to train yourself. 00:16:33.360 --> 00:16:37.120 Yes, just like how you cannot overnight go and run in a marathon. 00:16:37.519 --> 00:16:43.600 But first is believe in yourself and then think this is where I want it to be and take small steps. 00:16:43.840 --> 00:16:46.000 Start having that confidence, build it. 00:16:46.159 --> 00:16:49.440 I always say confident at a skill set, it doesn't come. 00:16:49.519 --> 00:16:50.559 You needed to build on it. 00:16:51.279 --> 00:17:03.279 First is like when you know that you're gonna do it, there would be so many people around you will pull you down, will say, Hey, your woman, you can't do it, you cannot take risks, you are not good with numbers, you cannot be successful. 00:17:03.519 --> 00:17:06.400 If you go out, there are so many people that's gonna cheat you. 00:17:06.640 --> 00:17:10.319 So you may not be able to do this, you do not have right exposure. 00:17:10.480 --> 00:17:13.279 These are the only words we'll be listening over and over again. 00:17:13.599 --> 00:17:15.200 And it takes it does take a while. 00:17:15.279 --> 00:17:19.680 I had uh one of my best friends say, Since I've known you, you've you've done affirmations. 00:17:20.000 --> 00:17:21.759 She's like, Does it really work? 00:17:22.079 --> 00:17:29.119 And I said, Well, I can honestly say that every affirmation that I've said over these 10-15 years that I've been doing it, it happened. 00:17:29.200 --> 00:17:33.839 It took a long time to happen, but it happened, and I feel better. 00:17:34.000 --> 00:17:41.519 You know, because all the negativity that is around you, that's even in your own brain that tells you you can't do it, you have to constantly combat it. 00:17:41.599 --> 00:17:42.960 So I agree with what you're saying. 00:17:43.119 --> 00:17:46.240 It takes a long time, even to manifest the manifestation of it. 00:17:46.480 --> 00:17:46.880 Exactly. 00:17:46.960 --> 00:17:48.400 And one thing, you know what? 00:17:48.559 --> 00:17:50.240 You needed that right person. 00:17:50.640 --> 00:17:54.079 If you are there, I that's the reason I have taken up this mentorship. 00:17:54.160 --> 00:17:57.920 If I could able to help out my woman there, woman out there, I wanted to there. 00:17:58.079 --> 00:17:59.839 Because I know the power of not being it. 00:17:59.920 --> 00:18:02.240 Luckily, my family was there, they supported. 00:18:02.720 --> 00:18:11.839 Even though you are a superstar, even though you believe you are a superstar, if you don't have that one other person with you that's saying you are a superstar, we can't go anywhere else. 00:18:11.920 --> 00:18:12.160 Yes. 00:18:12.400 --> 00:18:22.960 So be there, like somehow a bestie, a friend, a partner, or someone should be there to walk you in that journey, to give you that confidence whenever you go along. 00:18:23.200 --> 00:18:23.359 Yes. 00:18:23.519 --> 00:18:24.720 So go and look for that person. 00:18:24.880 --> 00:18:29.359 You don't needed a room full of people to support you, to cheer you up. 00:18:29.680 --> 00:18:31.599 You needed that all you needed is one person. 00:18:32.000 --> 00:18:35.839 If that one person could say you are doing great, just walk in the right direction. 00:18:36.079 --> 00:18:42.880 So first look for that one person who is there in your life, and then with the help of that person, start chasing your dreams. 00:18:43.119 --> 00:18:44.000 That's how I say it. 00:18:44.400 --> 00:18:44.960 I love that. 00:18:45.119 --> 00:18:45.519 I love that. 00:18:45.599 --> 00:18:54.000 So share with us what was that big move or that big risk that you had to take that became the play that changed the game. 00:18:54.480 --> 00:19:00.240 Doing it differently, it is you have to trust belief is one thing. 00:19:00.480 --> 00:19:07.279 It's not that you are doing something out of it, it is just that whatever you're presenting it, the opposite person should also believe in it. 00:19:07.440 --> 00:19:08.480 How you're doing it. 00:19:08.559 --> 00:19:15.279 It's not just, I all I said back in my uh previous conversation with you, I was just saying data gives what if. 00:19:15.440 --> 00:19:15.599 Right. 00:19:15.920 --> 00:19:17.039 People gives why. 00:19:17.519 --> 00:19:17.759 Right? 00:19:18.160 --> 00:19:21.839 So when you could able to do that validation when you start believing in it. 00:19:22.079 --> 00:19:25.119 You don't wanted it complete marketing and all that. 00:19:25.359 --> 00:19:29.200 First is like if there is a proven thing, you need it to gain that trust. 00:19:29.279 --> 00:19:31.920 And then that comes in, and that's what would take it. 00:19:32.160 --> 00:19:32.480 Okay. 00:19:32.799 --> 00:19:39.920 I I'm sitting here thinking because I'm all I'm always trying to think from the perspective of okay, if I'm if I'm in business, right? 00:19:40.240 --> 00:19:43.279 And business is challenging, is as we've said. 00:19:43.599 --> 00:19:45.359 What is what is that thing though? 00:19:45.519 --> 00:19:56.000 The what was the risk that or give me a real situation in one of your businesses where you're like, if I don't do this, like I don't know if I should do this because it may everything may fold. 00:19:56.319 --> 00:20:00.000 Or, you know, if if I do this, this could this could take me to the next level.

00:20:00.079 --> 00:20:00.960 What was that for you? 00:20:01.359 --> 00:20:04.319 One thing is like I didn't chase trends. 00:20:04.640 --> 00:20:05.680 Chasing strengths? 00:20:05.839 --> 00:20:06.640 No, trend. 00:20:06.720 --> 00:20:06.799 Okay. 00:20:07.119 --> 00:20:10.400 Like if something is very trendy, I didn't go and chase it. 00:20:10.640 --> 00:20:13.839 Rather, I was just investing because trend is a short live. 00:20:14.000 --> 00:20:14.400 Yes. 00:20:14.960 --> 00:20:17.680 Okay, today something could become viral, tomorrow something with it. 00:20:17.759 --> 00:20:20.559 That consistency is what was just making it. 00:20:20.720 --> 00:20:26.640 So I felt like believing in the products, what goes in there, is it really giving the true results? 00:20:26.799 --> 00:20:27.519 Is one thing. 00:20:27.759 --> 00:20:33.839 So rather than me getting in trends and rather than me focusing on the marketing, I started believing in strategy. 00:20:34.079 --> 00:20:36.480 I I always say strategies make you. 00:20:36.559 --> 00:20:36.799 Yes. 00:20:36.960 --> 00:20:39.680 When you are emotionally connected, it breaks you. 00:20:39.920 --> 00:20:42.079 So I started following the strategies. 00:20:42.160 --> 00:20:43.440 I didn't chase the trends. 00:20:43.599 --> 00:20:46.559 I started believing in quality, efficacy, clean. 00:20:46.880 --> 00:20:48.720 What are all the things that's not there? 00:20:48.880 --> 00:20:54.160 I was focusing on that while everyone else was like more about sales, selling a bottle. 00:20:54.240 --> 00:20:56.240 It's not like selling another bottle to it. 00:20:56.400 --> 00:21:00.240 They could buy you once because you are selling it or because it is trendy. 00:21:00.400 --> 00:21:02.480 They're not gonna come behind you again. 00:21:02.799 --> 00:21:06.799 So gaining that loyal customers was my biggest thing. 00:21:06.880 --> 00:21:11.279 And I was focusing more on what goes inside the bottle rather than selling the bottle. 00:21:11.440 --> 00:21:12.240 Did I make it right? 00:21:12.480 --> 00:21:13.039 Yes, yes. 00:21:13.119 --> 00:21:14.880 Um I'm I love what you said about emotion. 00:21:15.039 --> 00:21:15.359 Uh-huh. 00:21:15.519 --> 00:21:19.839 Because one of the things I heard um, I heard another speaker say is that our feelings are not facts. 00:21:19.920 --> 00:21:27.839 And I've been using that because it is because it's so easy to like feel like, no, I feel this way and this is real, but and it may be real for you, uh-huh. 00:21:28.000 --> 00:21:30.319 That feeling, but it's not a fact. 00:21:30.480 --> 00:21:34.000 It's not, it's not, it may not line up with what's actually happening. 00:21:34.079 --> 00:21:40.480 So when you said I don't go on emotion, um, I think that's so big because sometimes you have to sit back. 00:21:41.039 --> 00:21:45.599 And I had a friend tell me I was really upset about something, and I wanted to send this email, I wanted to shoot this email off. 00:21:45.680 --> 00:21:51.759

But I had enough presence of mind to send it to somebody I trusted, and she said, sit on this for 24 hours because you're doing this out of emotion. 00:21:52.720 --> 00:21:54.240 I have learned from my mistake. 00:21:54.319 --> 00:21:56.240 I still consider myself as a work in progress. 00:21:56.319 --> 00:21:56.640 Yeah, I'm not sure. 00:21:56.799 --> 00:21:58.400 I'm not where I wanted it. 00:21:58.559 --> 00:21:59.519 Maybe if I look back. 00:22:00.160 --> 00:22:03.440 What I was 10 years back and what I am now, yes, a big difference. 00:22:03.599 --> 00:22:04.880 People could see a difference on it. 00:22:05.279 --> 00:22:10.240 I was I was doing based on emotions, and I still do that mistake within my own family. 00:22:10.480 --> 00:22:22.480 I if somebody hurts me, if something didn't go right, I stop expecting, but at the same time, if something didn't go right way, to my family, I'd be emotional because it is okay to break within your family, but you cannot break outside. 00:22:22.640 --> 00:22:24.079 So that's that's the code. 00:22:24.160 --> 00:22:27.519 The strategy makes you emotion breaks you. 00:22:27.680 --> 00:22:28.720 That's how I seek. 00:22:28.960 --> 00:22:36.720 So skin-centric principles, people first, excellence, sustainability, and inclusivity, they sound simple but require discipline. 00:22:36.880 --> 00:22:40.319 How do you make those values come alive every day? 00:22:40.960 --> 00:22:45.279 Integrity is my very first thing that I put everything on the top. 00:22:45.599 --> 00:22:48.079 With that, then everything came up. 00:22:48.240 --> 00:22:54.079 Uh the reason is when whenever I started it, the very first question that I have seen, as I said, I was not in this industry. 00:22:54.160 --> 00:23:01.759 So when I was applying, reaching out to the retailers and stuff, they were always so narrowed on, okay, who's gonna uh this is for who? 00:23:02.000 --> 00:23:02.640 Which color? 00:23:02.799 --> 00:23:03.440 Which group? 00:23:03.839 --> 00:23:08.079 Or uh like who are your target markets or who are your target customers? 00:23:08.319 --> 00:23:11.920 That's when I felt like skin centric is not for any one thing. 00:23:12.079 --> 00:23:14.160 Inclusively, that's the reason I did say. 00:23:14.480 --> 00:23:21.839 Because I don't want to target just one group, just because as I as I said, I'm not here to sell anything, I'm here to make a difference. 00:23:22.000 --> 00:23:22.319 Yes. 00:23:22.480 --> 00:23:24.400 Is what I really believed in. 00:23:24.640 --> 00:23:38.559 So every single one, way back, uh like as a kid when we are just growing up, uh, you all would have been known every single day when you go to shower, you would just see the exact uh body wash or whatever soap you are using. 00:23:39.039 --> 00:23:42.319 And if that goes on, you would have the exact same thing now. 00:23:42.480 --> 00:23:42.799 Why? 00:23:43.039 --> 00:23:45.759 Because we were so loyal way back then to one brand. 00:23:45.839 --> 00:23:47.680 Yes, and that's all they knew. 00:23:47.839 --> 00:23:53.599 Or when our parents putting that list for that month, they just put the exact toothpaste, exact soap. 00:23:53.759 --> 00:23:54.960 They were not having that much. 00:23:55.519 --> 00:23:57.599 Today, our kids they would ask so many things. 00:23:57.680 --> 00:24:01.519 They would look for something blue today and then they will ask for it tomorrow, something else. 00:24:01.680 --> 00:24:01.920 Yes. 00:24:02.160 --> 00:24:09.039 So when I looked at it, I felt like that inclusivity, something giving up clean, something natural without chemicals. 00:24:09.200 --> 00:24:15.359 Like there are so many issues that skin is constantly getting, and even food is not that good now. 00:24:15.440 --> 00:24:20.480 So when food itself is not that good, like cosmetics, uh whatever chemicals goes in there. 00:24:20.640 --> 00:24:27.279 So I started narrowing it down one by one, like giving up with clean and stuff, having that inclusivity for everybody. 00:24:27.519 --> 00:24:27.839 Okay. 00:24:28.160 --> 00:24:32.640 Now you've made some serious power plays, but what I love most is how you did it with purpose. 00:24:32.799 --> 00:24:41.200 Now let's slow it down and talk about what all of this means, not just for you, but for anybody watching who's ready to build, grow, or reinvent themselves. 00:24:41.359 --> 00:24:46.240 Next up is the post-game where we turn lessons into the real playbook. 00:24:46.400 --> 00:24:50.240 So, Chitra, before we move on, where can people go to connect with you? 00:24:50.559 --> 00:24:57.759 Uh, one thing, anybody who sends me requests in LinkedIn, uh, if not me, my my personal assistant will be. 00:24:57.920 --> 00:25:01.599 One thing I have instructed her, anybody who gives a request to accept it. 00:25:01.680 --> 00:25:05.599 I don't see who it is, what, and sometimes there would be many lining up. 00:25:05.759 --> 00:25:07.599 LinkedIn is the best way to connect it. 00:25:07.680 --> 00:25:07.839 Okay. 00:25:08.000 --> 00:25:09.359 Of course, they are not gonna do it. 00:25:09.440 --> 00:25:10.960 I always say I'm a pingaway. 00:25:11.200 --> 00:25:18.880 It's not that next minute they are gonna uh get an answer, but if whoever reaches out, you would get an answer, and I could be that mentor. 00:25:19.039 --> 00:25:21.279 And I would be outside in all different programs. 00:25:21.359 --> 00:25:25.920 I'm not a very big social media person, even though my my other things does. 00:25:26.079 --> 00:25:32.319 LinkedIn is number one, is where they could able to connect, or they could send an email at contact at skincentric.com. 00:25:32.799 --> 00:25:33.839 None of us would be doing. 00:25:34.160 --> 00:25:34.960 We will be right back. 00:25:39.279 --> 00:25:41.200 Anyone who gives a request to accept it. 00:25:41.359 --> 00:25:46.000 I don't sometimes talking to you. 00:25:53.119 --> 00:25:55.759 Welcome back to Be Better Than Your BS. 00:25:55.839 -->

00:26:05.680 We've talked about the beginnings and the big plays, so now it's time to for the post-game where we slow it down, reflect, and share the real playbook for anyone out there trying to make their mark. 00:26:05.920 --> 00:26:09.759 You've built success in both the corporate and entrepreneurial spaces. 00:26:10.000 --> 00:26:14.480 What's one mindset shift that helped you transition from employee to CEO? 00:26:14.960 --> 00:26:16.880 I don't have to wait for decisions. 00:26:18.000 --> 00:26:18.559 Yes. 00:26:19.039 --> 00:26:20.799 So that is a big shift, right? 00:26:20.880 --> 00:26:24.799 Like as an employee, uh, you needed some approvals. 00:26:24.960 --> 00:26:27.359 You needed uh you are not the decision maker. 00:26:27.519 --> 00:26:27.759 Exactly. 00:26:27.920 --> 00:26:32.480 Even though for your own thing, you always needed to wait for a decision from validation from others. 00:26:32.640 --> 00:26:32.799 Yeah. 00:26:32.960 --> 00:26:33.920 As a CEO, you don't. 00:26:34.079 --> 00:26:38.079 You don't that's a big, big bunch of tip, and I liked about it. 00:26:38.160 --> 00:26:39.759 But it comes with a responsibility. 00:26:39.920 --> 00:26:41.119 Yes, how I see. 00:26:41.359 --> 00:26:44.559 It's like if you're doing good, pat on your back. 00:26:44.720 --> 00:26:47.759 If you're doing awful, that is also something you needed to know. 00:26:47.920 --> 00:26:49.359 That is that's how I see. 00:26:49.599 --> 00:26:59.759 Yes, and I think that's important for CEOs to everywhere to really internalize, is that you're not gonna get everything right, and that's okay. 00:26:59.920 --> 00:27:01.359 You know, that is fine. 00:27:01.440 --> 00:27:05.759 Be transparent, let let your employees know so that everybody can get better together. 00:27:06.000 --> 00:27:06.319 Yes. 00:27:06.480 --> 00:27:09.920 But one thing I was doing it in both ways is like being a true leader. 00:27:10.079 --> 00:27:14.240 Uh it's not just about your growth, it's not about just your personal thing. 00:27:14.480 --> 00:27:15.839 It's about the team. 00:27:15.920 --> 00:27:19.920 So and it's about people around you, it's about who you're working with. 00:27:20.240 --> 00:27:21.200 Servant leadership. 00:27:21.279 --> 00:27:23.839 I think it is, I think it's super important. 00:27:24.160 --> 00:27:33.759 I I mean servant leadership is I'm serving you as your leader so that you can be better, so that we can then accomplish the goals that we have for this company. 00:27:33.839 --> 00:27:36.720 But it's about more than the job, it's about them as a person. 00:27:36.960 --> 00:27:40.240 Do you have that approach with your with your team or with your employees? 00:27:40.480 --> 00:27:42.640 Like, how are you personally? 00:27:42.960 --> 00:27:44.160 Um definitely. 00:27:44.480 --> 00:27:50.000 I think I have always been that, and that's how I've been, no matter whether it is in a corporate setup or my own setup. 00:27:50.240 --> 00:28:03.839 One thing I could say with a pride is whoever I have worked in the back, whoever's been with my team uh in my corporate world, have all quit their corporate jobs and have followed me to stand by me in that thing. 00:28:04.160 --> 00:28:05.200 That's that's a lot, right? 00:28:05.279 --> 00:28:12.799 Like even when we started corporate, it's like six figures, getting all that, a settled stuff, a big company name to go with it, big corporate. 00:28:12.960 --> 00:28:19.680 Like giving up all that and coming just joining something kind of a startup when Skincentric started was not a joke. 00:28:19.839 --> 00:28:21.039 But they believed in it. 00:28:21.119 --> 00:28:25.359 They felt like with you, it doesn't feel like you don't show that boss attitude. 00:28:25.440 --> 00:28:27.039 That's not gonna take you anywhere. 00:28:27.200 --> 00:28:28.880 It's like you could be stuffed. 00:28:28.960 --> 00:28:32.240 People are not gonna always money is always not a motivating factor. 00:28:32.400 --> 00:28:32.559 Right. 00:28:32.720 --> 00:28:35.119 It's like, are you satisfied with that work? 00:28:35.279 --> 00:28:36.480 Are you being happy? 00:28:36.559 --> 00:28:40.160 And is that giving you that comfort that you wanted to be in there? 00:28:40.319 --> 00:28:41.920 Is it giving you that peace of mind? 00:28:42.079 --> 00:28:45.279 Is what as an employee folks will look for. 00:28:45.440 --> 00:28:52.960 If you give that to your team, I think getting work done, they would start seeing that as your thing is is what I always believe. 00:28:53.039 --> 00:29:00.880 Uh it's like team and I share my success with my team, and if anything goes on, I take that as my responsibility to do it. 00:29:01.200 --> 00:29:02.720 It's just making them as well. 00:29:02.960 --> 00:29:12.559 From your breadth of experience with all of these companies that you started, what when you decide to start a new company, what's what's the first thing that you think about? 00:29:12.640 --> 00:29:19.359 If I'm an entrepreneur and I'm I'm watching this and I'm saying, I want to start something, what what should I do first? 00:29:19.759 --> 00:29:23.200 Your first is like having a solidifying idea is the very big thing. 00:29:23.599 --> 00:29:30.319 You you don't is there an idea that sits in your mind for more than a month, then probably you should go for it. 00:29:30.480 --> 00:29:33.519 The reason is every day people wake up with different ideas. 00:29:33.680 --> 00:29:33.920 Yes. 00:29:34.160 --> 00:29:43.200 Based on what they are uh going to bed with, what the dream comes or what they are looking at, uh they would have different ideas popping up their mind every now and then. 00:29:43.599 --> 00:29:46.319 If that's gonna happen, you're not gonna start anywhere else. 00:29:46.960 --> 00:29:50.000 Lock the idea first, because locking idea is very crucial. 00:29:50.160 --> 00:29:53.680 People think, oh, I get so many ideas, I'm not short of ideas. 00:29:53.920 --> 00:29:58.160 Coming up with ideas is easy,

implementing is hard, but no, it's not. 00:29:58.400 --> 00:30:05.039 Coming up, implementing is easy because you have a strong idea of you know, have a vision of where you're gonna go. 00:30:05.359 --> 00:30:10.160 So one thing I just tell people is like dream, dream big, dream right. 00:30:10.400 --> 00:30:11.039 Yeah, dream right. 00:30:11.359 --> 00:30:11.839 Dream right. 00:30:12.000 --> 00:30:15.759 Yes, it's like I I cannot be an artist or I cannot do a rocket. 00:30:15.839 --> 00:30:19.119 It's just because I wanted to dream it, but you needed to work for it. 00:30:19.200 --> 00:30:19.759 It's a long way. 00:30:19.839 --> 00:30:22.400 I'm not saying you're not gonna be there, but it's a long way. 00:30:22.559 --> 00:30:32.400 So dream right and have a concrete idea of this is what it's gonna happen, this is what it's gonna take from A to Z, and then you can start working on it. 00:30:32.720 --> 00:30:38.720 How do you, from a funding standpoint, because that's another thing with entrepreneurs, it's so difficult to find funding. 00:30:38.799 --> 00:30:42.079 Now, I think there's more out there for entrepreneurs than there's ever been. 00:30:42.240 --> 00:30:48.799 I started 27 years ago, there was nothing, right, except going to the bus bank and asking for a loan or going to family and friends. 00:30:48.960 --> 00:30:50.400 So there's a lot more things out there. 00:30:50.480 --> 00:30:54.559 But from a funding standpoint, what's something that entrepreneurs should be thinking about? 00:30:54.880 --> 00:31:01.440 In in my situation, uh I I myself was an investor, so the funding thing really didn't kick in. 00:31:01.920 --> 00:31:04.079 Skincentric is like 100% debt-free. 00:31:04.240 --> 00:31:05.519 I have not taken any loans. 00:31:05.680 --> 00:31:09.519 But as you rightly said, most of the ideas stop when the funding things kick in. 00:31:09.599 --> 00:31:09.759 Right. 00:31:10.000 --> 00:31:13.359 One thing I would say is like when I started, I was a one-man army. 00:31:13.759 --> 00:31:17.359 So there are so many things that you can do just by yourself. 00:31:17.519 --> 00:31:26.160 In case if you are finding any missionaries or if your um like a business is something that you are dependent on somebody else to do, that is different. 00:31:26.240 --> 00:31:31.279 But in case if there are things you can do on so many things, and things are changing. 00:31:31.440 --> 00:31:39.039 If you have a good business proposal, there are a lot of areas like where investors like our are ready to invest on it. 00:31:39.119 --> 00:31:39.440 Right. 00:31:39.599 --> 00:31:41.440 And you needed to have a right approach. 00:31:41.519 --> 00:31:42.640 But how do you have an approach? 00:31:42.720 --> 00:31:44.799 You needed to have a clear business proposal. 00:31:45.039 --> 00:31:45.200 Exactly. 00:31:45.440 --> 00:31:48.400 So no things that say this is my idea, then they would go. 00:31:48.559 --> 00:31:52.319 But when they are pitching in, it is not always about you. 00:31:52.480 --> 00:31:54.720 When you are pitching in with an investor, have this. 00:31:54.799 --> 00:31:56.319 This is a very important thing. 00:31:56.480 --> 00:31:57.599 It should be a win-win. 00:31:57.680 --> 00:31:57.759 Right. 00:31:58.079 --> 00:32:02.640 End of it, when an investor coming in, it is they always look from their point is like what is in for me. 00:32:02.799 --> 00:32:02.880 Right. 00:32:03.200 --> 00:32:04.079 That's how their mindset. 00:32:04.480 --> 00:32:07.359 Unfortunately, when you don't have the funding, you are looking for it. 00:32:07.440 --> 00:32:10.640 They are, if it is a bank, they are gonna think, okay, how much interest I'm gonna get. 00:32:10.720 --> 00:32:10.880 Exactly. 00:32:11.119 --> 00:32:13.200 If you're looking for an investor, okay, what am I gonna make? 00:32:13.440 --> 00:32:14.319 That's how the mindset. 00:32:14.799 --> 00:32:20.319 So prepare a business plan, it is like where it is and win-win, and prepare your pitches that way. 00:32:20.480 --> 00:32:24.880 And have a clear strategy and a vision with the data around it. 00:32:24.960 --> 00:32:28.400 This is what it is, and the first thing is like no idea is new. 00:32:28.640 --> 00:32:29.279 Yes, exactly. 00:32:29.519 --> 00:32:30.160 No idea is new. 00:32:30.240 --> 00:32:30.400 Exactly. 00:32:30.640 --> 00:32:33.200 There is already something that's someone have made it. 00:32:33.359 --> 00:32:33.440 Right. 00:32:33.839 --> 00:32:41.920 You have to say what is so unique about you and what is missing in the ex existing version that you're gonna solve or what problem you're gonna solve. 00:32:42.000 --> 00:32:42.079 Right. 00:32:42.319 --> 00:32:43.279 Come up with that way. 00:32:43.440 --> 00:32:48.319 So put your problems first, what solutions you're gonna do first, then you approach it. 00:32:48.480 --> 00:32:49.759 And many people miss that. 00:32:49.920 --> 00:32:52.240 Hey, my immediately they jump into numbers. 00:32:52.319 --> 00:32:54.000 I me being an investor, I have seen it. 00:32:54.079 --> 00:32:54.960 They just come up with numbers. 00:32:55.119 --> 00:33:01.039 Oh, this is what I'm gonna do in in one year, I'm gonna be a million dollar, and then in ten years it's gonna be ten. 00:33:01.359 --> 00:33:03.680 I said, like, okay, what underlying data you have? 00:33:03.839 --> 00:33:06.319 Yes, it's all good, but things don't work. 00:33:06.480 --> 00:33:11.440 This is A, already Z is doing so popular and it is out selling there. 00:33:11.599 --> 00:33:20.559 So Well, and I think if you've never had a business before, um you you go in pie in the sky, and so you're just like, yeah, I'm gonna make a million that first year, and then I'm just going here. 00:33:20.640 --> 00:33:22.000 And business is not that. 00:33:22.160 --> 00:33:26.720 You know, you're probably gonna lose money for those first few years before you start making money. 00:33:26.799 --> 00:33:29.279 And I think that's more realistic for banks

and investors. 00:33:29.599 --> 00:33:31.519 Yes, let's be real about it. 00:33:31.920 --> 00:33:33.759 It is not always about money too. 00:33:34.240 --> 00:33:36.559 Do not look for money, is one thing I would say. 00:33:36.720 --> 00:33:39.680 The reason is success to everyone is different. 00:33:40.079 --> 00:33:47.519 For some, it's like getting it out, it is solving a problem, uh, or if you're just serving for the people or for the community comes in place. 00:33:47.680 --> 00:33:49.680 So it's not always about money too. 00:33:49.839 --> 00:33:56.079 You needed to keep the pitch when you do other foundations strong, money is a factor, is how I consider. 00:33:56.480 --> 00:33:56.640 Yeah. 00:33:56.799 --> 00:34:00.400 That's and that's good for people to hear because people do they it's all about money. 00:34:00.480 --> 00:34:01.279 How am I gonna do this? 00:34:01.359 --> 00:34:02.160 How am I gonna do it? 00:34:02.319 --> 00:34:06.400 But here's an investor that cares more about what what you're doing. 00:34:06.720 --> 00:34:08.639 So we have a couple of minutes left. 00:34:08.800 --> 00:34:11.519 So the clean beauty market is exploding. 00:34:11.760 --> 00:34:14.639 What do you see as the next big opportunity in this space? 00:34:14.880 --> 00:34:15.519 Innovation. 00:34:15.840 --> 00:34:19.199 Innovation with clean is what I think everybody is looking for. 00:34:19.440 --> 00:34:21.360 And uh that is what is missing. 00:34:21.599 --> 00:34:30.880 If you see, initially there used to be a lot of other products, one or two is what they would say clean, natural, it would it would have filled up one small area of the shelf. 00:34:31.039 --> 00:34:32.480 Now, as you said, it's exploding. 00:34:32.559 --> 00:34:34.800 Everybody wants clean, everybody doing it. 00:34:35.119 --> 00:34:41.119 So, with the right innovation, with the scientific efficacy, that's what is gonna kill. 00:34:41.199 --> 00:34:42.639 And that is what is next. 00:34:42.960 --> 00:34:53.599 I love that, and I know we don't even have time to get into this, but some of the things you and I were talking about before is some of the some of the health reasons for clean makeup and clean everything, right? 00:34:53.760 --> 00:35:00.320 Yeah but there are so many things that that happen to our bodies from not using products that that are clean. 00:35:00.400 --> 00:35:09.199 So I'm gonna probably jump into that a little bit in this in this next one, but finally, how do you stay better than your BS as you continue to grow and evolve? 00:35:09.519 --> 00:35:11.599 Uh I think I've answered it probably. 00:35:11.679 --> 00:35:12.639 I'm just trying to do it. 00:35:12.719 --> 00:35:14.239 Put your fear, fear behind. 00:35:14.400 --> 00:35:14.559 Yes. 00:35:14.800 --> 00:35:19.679 So I have said belief so many times, so maybe I think even the viewers wanted to hear something different. 00:35:20.000 --> 00:35:24.559 So just just walk with the pride, just be happy with whatever you're doing. 00:35:24.800 --> 00:35:30.800 End of it, you can chase all this, but if you're not happy truly, then all this doesn't make any sense. 00:35:31.119 --> 00:35:31.840 It's not worth it. 00:35:33.280 --> 00:35:35.599 Just put your fear behind, just be happy. 00:35:35.679 --> 00:35:36.719 It could take anything. 00:35:36.800 --> 00:35:39.920 It doesn't, money is not always gonna bring happiness. 00:35:40.159 --> 00:35:40.880 No, it doesn't. 00:35:41.119 --> 00:35:41.760 So it does. 00:35:42.480 --> 00:35:46.800 If I are the person who doesn't have a thing, when it is needed is what is needed. 00:35:46.960 --> 00:35:53.920 So just be happy, be kind, spread positivity, spread love, and everything else will fall in its place. 00:35:54.079 --> 00:35:56.239 That's how I say that is a great way to end. 00:35:56.480 --> 00:35:59.199 You have just been given the playbook for your success. 00:35:59.360 --> 00:36:02.400 Take this invaluable information and follow the dream in your heart. 00:36:02.639 --> 00:36:04.000 Up next, it's a lightning round. 00:36:05.599 --> 00:36:07.679 Positivity spread love, fall in its place. 00:36:07.840 --> 00:36:11.039 That's how I say, be more, break. 00:36:12.000 --> 00:36:13.119 No distresses, no better. 00:36:22.480 --> 00:36:24.880 Welcome to be better than your BS. 00:36:25.039 --> 00:36:26.480 Want more of what you're watching? 00:36:26.639 --> 00:36:33.519 Stay connected to Be Better ThanYourBS and every Now Media TV favorite, live or on demand, anytime you like. 00:36:33.679 --> 00:36:41.599 Download the free Now Media TV app on Roku or iOS and unlock nonstop bilingual programming in English and Spanish. 00:36:41.760 --> 00:36:49.119 On the move, you can also catch the podcast version right from our website at www.nowmedia.tv. 00:36:49.280 --> 00:36:56.239 From business and news to lifestyle, culture, and beyond, Now Media TV is streaming around the clock, ready whenever you are. 00:36:56.400 --> 00:37:01.760 I'm here with Chitra Cannon, CEO and founder of Skin Citric and so many other amazing businesses. 00:37:01.920 --> 00:37:03.519 Okay, it's time for the lightning round. 00:37:03.599 --> 00:37:08.719 This is a fun, quick fire, and it's also just a way to get to know you a little bit better personally. 00:37:08.960 --> 00:37:11.760 Okay, one word that best describes your leadership style. 00:37:11.920 --> 00:37:13.199 I think go get her. 00:37:13.360 --> 00:37:14.159 Go getter. 00:37:14.320 --> 00:37:16.719 Yes, you have to do that in leadership. 00:37:16.960 --> 00:37:19.599 Coffee, tea, green juice, or something stronger. 00:37:19.920 --> 00:37:20.480 All three. 00:37:20.719 --> 00:37:20.880 Okay. 00:37:21.280 --> 00:37:23.280 Depends on my mood and the season. 00:37:24.639 --> 00:37:28.079 What's one morning habit that sets the tone for your day? 00:37:28.320 --> 00:37:30.079 Straighten things, clear mind. 00:37:30.559 --> 00:37:31.599 That's just what I think. 00:37:31.679 --> 00:37:36.159 I I don't wake up

with uh so many things run in my mind. 00:37:36.239 --> 00:37:37.119 I just wake up clear. 00:37:37.199 --> 00:37:38.159 I think look for a new one. 00:37:38.559 --> 00:37:41.760 Tell me how to do that because my mind goes off at four in the morning. 00:37:41.920 --> 00:37:43.199 It's just like, hey, Risha. 00:37:43.840 --> 00:37:48.400 One thing I would just say, if I could just take a minute in it, it's like no two days are the same. 00:37:49.360 --> 00:37:52.960 If you're super happy today, it's there is no guarantee you're gonna be happy tomorrow. 00:37:53.119 --> 00:37:53.199 Right. 00:37:53.360 --> 00:37:55.760 If you're super sad today, the same goes there. 00:37:56.000 --> 00:38:00.800 So the way that I just sick up, it's a new day, it's a new beginning, is how I see, and that's the mindset. 00:38:00.960 --> 00:38:03.119 And I don't travel in any emotions. 00:38:03.199 --> 00:38:04.559 Now I have trained to do that. 00:38:04.639 --> 00:38:07.760 Initially I was not that way, but now I have trained to be. 00:38:08.000 --> 00:38:10.800 Do not travel in any emotion more than 30 minutes. 00:38:10.880 --> 00:38:11.920 It's a waste of time. 00:38:12.159 --> 00:38:12.480 Okay. 00:38:12.800 --> 00:38:14.559 That's that's one thing, is how I see. 00:38:14.880 --> 00:38:15.039 Okay. 00:38:15.280 --> 00:38:16.960 Is there something you do to get out of that emotion? 00:38:17.280 --> 00:38:18.559 So if you're angry or you're sad. 00:38:19.039 --> 00:38:23.440 It's angry, like I I just I'm people don't know me like I'm a TARDIS. 00:38:23.840 --> 00:38:24.800 They have seen me that. 00:38:24.960 --> 00:38:26.000 What does TARDIS do? 00:38:26.159 --> 00:38:28.639 In case if it is super happy, it just goes inside the shell. 00:38:28.880 --> 00:38:30.079 I do the exact same thing. 00:38:30.239 --> 00:38:31.920 I just unwind, I just go inside. 00:38:32.000 --> 00:38:33.920 And I sit, like, is it really worth it? 00:38:34.079 --> 00:38:37.039 Is it like there would be somebody who would gossiping around you? 00:38:37.199 --> 00:38:38.559 You're not gonna please everybody. 00:38:38.880 --> 00:38:42.320 We would think sometimes it's own family, they sometimes bogs you down. 00:38:42.639 --> 00:38:44.480 They would say some words to hurt you. 00:38:44.880 --> 00:38:47.679 But the way that I take it and process, it's okay. 00:38:47.920 --> 00:38:48.480 It's okay. 00:38:48.559 --> 00:38:53.440 They are when you start putting on their shoes and look for it, maybe they are undergoing so much. 00:38:53.679 --> 00:38:56.159 Why you you be a better person, as I see. 00:38:56.239 --> 00:38:58.559 So I don't travel in any motion more than 30 minutes. 00:38:58.639 --> 00:39:04.480 If I just cried, I said, like, I better go for a drive, maybe get it, or just play with the kids, or I watch fish. 00:39:04.639 --> 00:39:07.440 When you look at fish, they say your mind would become calm. 00:39:07.679 --> 00:39:08.480 When you look at fish. 00:39:08.639 --> 00:39:10.320 Yes,

fish swimming inside the fish tank. 00:39:10.400 --> 00:39:10.880 That's the reason. 00:39:11.039 --> 00:39:12.000 You need to buy a fish tank. 00:39:12.239 --> 00:39:16.000 Yeah, and I have a fish tank in all my four schools. 00:39:16.159 --> 00:39:22.719 So the kids, if I have seen so many kids that uh they would be running out of classroom, they are uncontrolled. 00:39:22.960 --> 00:39:25.840 All I do is like bring them, just make them sit in front of it. 00:39:25.920 --> 00:39:27.679 I just put some turtle and all that. 00:39:27.840 --> 00:39:29.840 When they look at it, they forget that thing. 00:39:30.000 --> 00:39:31.039 You just try it yourself. 00:39:31.360 --> 00:39:32.239 Okay, your fish. 00:39:32.559 --> 00:39:33.039 That's the thing. 00:39:33.280 --> 00:39:37.039 You gotta see fish in in the tank swimming around. 00:39:37.119 --> 00:39:37.760 I'm gonna try that. 00:39:38.000 --> 00:39:38.480 You you can. 00:39:38.639 --> 00:39:44.800 But if you see there is depression, in case if there is a depression, there is a habit people say they overeat. 00:39:44.960 --> 00:39:49.039 Or when there is too much depression, uh, I think they go and shop crazy. 00:39:49.199 --> 00:39:50.880 Why is it just the diverting, right? 00:39:50.960 --> 00:39:52.480 Like I try to do things differently. 00:39:52.559 --> 00:39:54.639 I don't even want it to spend that much of time. 00:39:54.800 --> 00:39:57.920 Yeah, so all emotions, 30 minutes, it's a just waste of time. 00:39:58.159 --> 00:40:00.159 Try walking out of a problem. 00:40:00.480 --> 00:40:06.639 You may not be successful on day one, but I'll tell you day in two weeks, you will be a complete different person. 00:40:06.800 --> 00:40:10.239 So when I start in my morning, it's a whole new day. 00:40:10.400 --> 00:40:10.639 Okay. 00:40:10.800 --> 00:40:14.159 I just don't take anything, my bed, or anything. 00:40:14.239 --> 00:40:15.280 It could be a big fight or something. 00:40:15.679 --> 00:40:17.199 I'm gonna try the fish thing. 00:40:17.440 --> 00:40:18.960 I'm gonna try the fish thing and let you. 00:40:20.559 --> 00:40:21.840 Try and keep me posted. 00:40:22.000 --> 00:40:23.119 Just send me comments on that. 00:40:23.360 --> 00:40:25.679 I might have to go by a store and look in it for a second. 00:40:25.920 --> 00:40:26.800 So I'm not gonna. 00:40:26.960 --> 00:40:28.079 Oh, just have a beta. 00:40:28.159 --> 00:40:29.920 It's a zero maintenance, a fight of fish. 00:40:30.000 --> 00:40:31.519 It could just stay even in a cup. 00:40:31.599 --> 00:40:32.880 So look at it. 00:40:33.119 --> 00:40:36.239 What's a business book or podcast that changed how you think? 00:40:36.719 --> 00:40:38.000 Uh there are several. 00:40:38.079 --> 00:40:40.880 I did see like some and like many. 00:40:40.960 --> 00:40:42.559 I do take quotes, right? 00:40:42.639 --> 00:40:45.280 Like I do take a lot of quotes and is what I do. 00:40:45.360 --> 00:40:46.559 And then I it keep changing. 00:40:46.639 --> 00:40:48.239 It's not that I'm sticking to one. 00:40:48.559 --> 00:40:49.920 Uh it keeps changing. 00:40:50.079 --> 00:40:56.559 Um kill your fears are my uh latest quote that I did find from someone which I did go. 00:40:57.199 --> 00:40:59.360 The best piece of advice you've ever received. 00:41:00.320 --> 00:41:05.039 Um do not shrink your dream to fit in your comfort zone. 00:41:05.360 --> 00:41:08.880 Ooh, do not shrink your dream to fit in your comfort zone. 00:41:09.039 --> 00:41:09.440 Yes. 00:41:09.679 --> 00:41:10.960 Gosh, that's that's big. 00:41:11.199 --> 00:41:11.679 That's big. 00:41:11.920 --> 00:41:12.880 I love that. 00:41:13.199 --> 00:41:16.000 You don't want to dream because this is what your comfort zone is. 00:41:16.159 --> 00:41:22.639 I have only$10,000 and I wanted to dream some, think of some business that I can do within this$10,000. 00:41:22.880 --> 00:41:24.559 That is shrinking within your comfort zone. 00:41:24.800 --> 00:41:25.760 Yes, very much so. 00:41:25.920 --> 00:41:35.119 And I think it's so easy to get there, especially when you I mean, it took me a long time to build to a multiple million dollar company, and I think I had some trauma from that. 00:41:35.280 --> 00:41:41.280 And so I really do have to work hard to think outside of what that current circumstance looks like. 00:41:41.519 --> 00:41:48.559 And I think so many other people have that issue as well because it was so difficult from a funding standpoint to get there. 00:41:49.280 --> 00:41:51.920 So I I absolutely love what you just said. 00:41:53.119 --> 00:41:56.239 What is your favorite skin center product and why? 00:41:56.559 --> 00:42:01.199 Uh I have a couple, but my personal favorite is it's not a lipstick. 00:42:01.519 --> 00:42:02.159 It's the lipstick. 00:42:02.559 --> 00:42:03.199 It's the lipstick. 00:42:03.280 --> 00:42:04.880 It's not a lipstick, but that's what it is. 00:42:04.960 --> 00:42:12.079 The reason is after getting it, I have all top brands lipstick from my past, but after this, I kind of stopped everything. 00:42:14.079 --> 00:42:16.159 Uh it's it's based on the pH level. 00:42:16.239 --> 00:42:21.840 It is actually not a lipstick, but it is with your pH and other argon, avocado, and all that. 00:42:21.920 --> 00:42:25.199 Uh, what it does is once you put it on, your lips change colors. 00:42:25.599 --> 00:42:28.639 It's transfer proof and it does color stay. 00:42:28.719 --> 00:42:28.880 Okay. 00:42:29.039 --> 00:42:33.760 So when I just all I have to do it is glide in once and it helps me moisture and everything. 00:42:33.920 --> 00:42:35.119 So all in one. 00:42:35.280 --> 00:42:40.480 It gives you color, it it gives you the collagen it needs, and then it stays under. 00:42:40.880 --> 00:42:42.719 But if you don't like the way the color your pH is. 00:42:47.039 --> 00:42:50.800 Subtle, natural, clean, but you can put something, something else in the bottom. 00:42:51.119 --> 00:42:51.920 I'm interested to see.

00:42:52.000 --> 00:42:56.639 That's that's um just from the standpoint of curiosity, it's like I would love to see that. 00:42:56.719 --> 00:43:01.760 So, what's one beauty or skincare myth that you want to bust once and for all? 00:43:02.559 --> 00:43:03.440 Layering. 00:43:03.760 --> 00:43:04.800 Stop layering. 00:43:05.119 --> 00:43:09.679 They think the more product you use, there is a myth that more good you're gonna look. 00:43:09.760 --> 00:43:09.920 Yeah. 00:43:10.159 --> 00:43:11.199 That is not that's not true. 00:43:11.360 --> 00:43:12.559 All you needed is one or two. 00:43:12.800 --> 00:43:13.440 You don't need to be. 00:43:26.639 --> 00:43:28.719 You know, so I I get it. 00:43:29.360 --> 00:43:34.719 But I um I'll wait till we get off air, because I'm like, I'm sitting here thinking about some other like makeup stuff. 00:43:34.800 --> 00:43:39.280 So anyway, analytics or intuition, what do you trust most when you're making decisions? 00:43:39.519 --> 00:43:40.960 It's blend, I would say. 00:43:41.119 --> 00:43:42.159 It's analytics. 00:43:42.400 --> 00:43:48.159 Uh it is a good, like it's kind of a dictionary or a bookkeeping where you could able to do the reference. 00:43:48.320 --> 00:43:49.440 But intuition comes in. 00:43:49.519 --> 00:43:54.960 It just tells you because you are living, breathing, walking, sleeping with with what you're doing. 00:43:55.280 --> 00:43:58.719 So you would exactly know, hey, something else is not gonna look good. 00:43:59.039 --> 00:44:02.559 But you have a Data behind it, so I would say it's a combination. 00:44:02.960 --> 00:44:05.119 How are you, how do you, how are you sure? 00:44:05.440 --> 00:44:17.039 And this is honestly a personal question because of everything I've gone through this year, I hear and you know, I feel these things, but then I'm like, am I just wanting this to happen? 00:44:17.119 --> 00:44:21.360 Is this like really something that I'm feeling, or is it just the circumstances around me? 00:44:21.840 --> 00:44:25.280 Can I say, like, people do take a step back when they see failure? 00:44:25.760 --> 00:44:26.000 Yes. 00:44:26.480 --> 00:44:28.719 That is common out all. 00:44:29.280 --> 00:44:35.199 But can I say, me sitting here uh in this place, I have come through a lot of failures. 00:44:35.440 --> 00:44:37.599 Sometimes it's again, it's repetitive. 00:44:38.079 --> 00:44:44.639 Uh like you would feel like you are successful, you are in the top star, and then something happens, it crashes you, knocks you down. 00:44:44.960 --> 00:44:47.599 And don't scare to start anything from zero. 00:44:47.760 --> 00:44:48.559 Yeah, it's okay. 00:44:48.719 --> 00:44:50.960 Yeah, it's like that's that's what life is. 00:44:51.199 --> 00:44:55.360 And I wouldn't say that I don't sit and say, oh my god, life is not fair to me. 00:44:55.760 --> 00:44:58.480 I don't say that because is it really not fair to you? 00:44:58.639 --> 00:44:59.119 You would see. 00:45:00.480 --> 00:45:00.639 Yes.

00:45:00.880 --> 00:45:01.360 I mean, yes. 00:45:01.599 --> 00:45:11.599 It's it's what it is, and that's where I say don't don't it's okay to fail because for every failure teaches you a lesson and it will make us more stronger, is how I see. 00:45:11.840 --> 00:45:14.880 I do believe that, although I am so tired of being getting stronger. 00:45:16.000 --> 00:45:18.400 And trust me, that's life. 00:45:18.639 --> 00:45:19.440 Yes, I know. 00:45:19.599 --> 00:45:20.559 I know, I know. 00:45:20.800 --> 00:45:22.800 So no single one is happy. 00:45:23.679 --> 00:45:25.920 What is your favorite part of being a CEO? 00:45:26.159 --> 00:45:28.159 Oh, decision making, I would say. 00:45:28.320 --> 00:45:29.679 It's just that that's the one. 00:45:29.840 --> 00:45:32.559 Then what's the hardest part that nobody talks about? 00:45:33.360 --> 00:45:34.480 Responsibility. 00:45:34.719 --> 00:45:41.840 It's not just you, there are a lot of other families uh as employees working for you, dependent on me. 00:45:42.079 --> 00:45:50.400 If I'm not strong, if I'm not gonna be successful, it's like if you are an employee, if you work for somebody else, you are responsible only for your life. 00:45:50.800 --> 00:45:52.480 If you make a mistake, it's just your life. 00:45:52.559 --> 00:45:52.719 Yes. 00:45:52.960 --> 00:45:55.519 You are putting only your family in risk. 00:45:55.840 --> 00:46:00.239 As a CEO, if you do something, you are risking other families at risk. 00:46:00.480 --> 00:46:01.199 And you're so right. 00:46:01.280 --> 00:46:06.559 I remember I grew my company, I had about 12, 13 employees, which was really big for me at the time. 00:46:06.639 --> 00:46:24.000 And I was looking around the office, and instead of feeling all this happiness, like, wow, I did this, it was almost like, oh my gosh, I'm responsible for all these people and their homes and their cars and their houses, and and you know, just trying to like it, it was almost overwhelming. 00:46:24.400 --> 00:46:29.119 But then I was able to go back and say, but this was the dream you had, and you and you built it. 00:46:29.360 --> 00:46:30.559 And that that makes you run. 00:46:30.719 --> 00:46:37.840 Like for me, with all my schools, my teachers and stuff, more than 500 employees are dependent on me and their families lies on what I do. 00:46:38.000 --> 00:46:38.159 Yes. 00:46:38.400 --> 00:46:44.159 So that gives me a boost to run better and then to be a better boss for them. 00:46:44.880 --> 00:46:49.440 If you could go back and redo one business decision, what would it what would it be? 00:46:49.920 --> 00:46:52.719 Uh maybe could have taken it a little slow. 00:46:54.320 --> 00:46:59.280 Enjoyed life more as uh like as a stuff because I've always been that person. 00:46:59.599 --> 00:47:05.519 Uh keep doing it, and I was doing my master's on the side, and I was doing my entrepreneurship. 00:47:05.679 --> 00:47:06.719 I was into corporate. 00:47:06.800 --> 00:47:07.920 It was all about that. 00:47:08.079 --> 00:47:11.360 I didn't take my own personal and in that way. 00:47:11.519 --> 00:47:14.000 I'm not very, it's not that I'm not a social. 00:47:14.079 --> 00:47:15.280 Whoever I mingle, I do it. 00:47:15.360 --> 00:47:18.880 Maybe time is something I would probably take more for myself. 00:47:19.199 --> 00:47:19.840 Let me ask you this. 00:47:20.000 --> 00:47:20.880 Finish this sentence. 00:47:21.039 --> 00:47:24.559 Being better than your BS means be you. 00:47:27.679 --> 00:47:28.639 I love that. 00:47:28.719 --> 00:47:30.800 Well, Chitra, this has been amazing. 00:47:30.960 --> 00:47:33.840 Tell us one more time where people can find you online. 00:47:34.239 --> 00:47:38.400 You they can reach me through contact at skincentric.com or LinkedIn. 00:47:38.800 --> 00:47:41.760 I open on this TV channel and making it. 00:47:41.920 --> 00:47:46.079 Every single invitation I get in my LinkedIn are accepted 100%. 00:47:46.559 --> 00:47:48.239 You got to take advantage of that. 00:47:48.559 --> 00:47:56.480 From spreadsheets to serums, Chitra Cannon has shown us what happens when you stop waiting for permission and start leading with conviction. 00:47:56.639 --> 00:48:02.960 She's proof that strategy and soul can work hand in hand and that purpose-driven leadership doesn't mean losing your edge. 00:48:03.199 --> 00:48:06.000 So if you take one thing from today, let it be this. 00:48:06.239 --> 00:48:09.519 Your data may guide you, but your belief will build you. 00:48:09.760 --> 00:48:15.280 Chitra, thank you for showing us how to be bold, be intentional, and of course, be better than your BS. 00:48:15.440 --> 00:48:21.119 Until next time, y'all, keep doing the work, keep showing up real, and remember, better people create better cultures. 00:48:23.599 --> 00:48:25.920 Got a mirror in the mind, reflecting the test. 00:48:26.079 --> 00:48:27.280 What's the truth in your soul? 00:48:27.360 --> 00:48:28.480 What's the like you suppressed? 00:48:28.639 --> 00:48:30.400 Till the leggings back, onion of success. 00:48:30.559 --> 00:48:35.360 Gotta shut that oath in no time to regress on the board room, people to the black finesse. 00:48:35.599 --> 00:48:39.039 What you're breaking things working through the letters better than your BS. 00:48:39.360 --> 00:48:40.239 I'm deflecting the test. 00:48:43.760 --> 00:48:44.480 On the board room. 00:48:47.920 --> 00:48:54.239 Through the stress, oh, this up the progress of the office, stop the test, and I'm not going to be able