In this monthly podcast, Kerel Cooper and Ali Swerdlow, breakdown best practices, debunk myths, and explore innovations with experts to help you become an expert on all things email.
June 12, 2017
“Customer Lifecycle” is a term you usually hear about in marketing. It’s used to describe the progression of steps a customer goes through from consideration, to purchase to loyalty. In this episode we talk to Chad White, Research Director at Litmus and author of the book, "Email Marketing Rules," about the Subscriber Lifecycle and email virality.
May 4, 2017
Sometimes we lie to ourselves. We tell ourselves our customers are just too busy to open the email, to read the blog, to watch a video or to pay attention. But are they, really? Or are we just not sending them the relevant content they want, in the format they prefer, and at the time that they need it?
In this episode of the “Everything Email Podcast”, Ali and Kerel discuss this and more with Jay Baer, content marketing influencer, author and President of Convince & Convert, a digital marketing and customer experience consultancy.
Feb. 15, 2017
In this episode Ali Swerdlow and Kerel Cooper are joined by Valeria Chisca, Senior Manager of Customer Revenue at Rue La La, to discuss the role of email as it pertains to online retailers.
Dec. 23, 2016
Earlier this year, GroupM’s CEO told AdWeek that over time, "All media will be digital, all digital will be addressable, & all addressable media will be programmatic”
But what does “addressable” actually mean? And what makes media “addressable”?
For a long time, the only true “addressable media” was direct mail – because it was literally addressed to the person that was meant to receive it.
When it comes to digital media, it’s a very similar idea, only instead of using home addresses to reach the right people at scale, brands can now use CRM data like the email address. One company that makes this can of media available to brands is Merkle.
Merkle, long known for its CRM acumen, has recently launched PAM, or Publisher Addressable Marketplaces, which makes it possible for marketers to reach known audiences at scale across a range of different publish inventories and devices.
In this episode of the Everything Email Podcast, we talk to Kelly Leger, VP at Merkle about PAM: what it is, how it works, and what the future looks like for people-based marketing.
Sept. 20, 2016
Justine Jordan, VP of Marketing for Litmus joins the Everything Email Podcast to discuss email design with Ali and Kerel.
Aug. 8, 2016
In today’s media-rich environment brands have more ways of communicating with their customers than ever. That’s a good thing, but managing all of those platforms with consistent messaging can be a a bit of a challenge. This challenge has given rise to two of the most popular (and confusing) strategies for managing these relationships: Multichannel marketing and Omnichannel marketing.
They sound like they mean the same thing, but do they really? (Hint: They do not).
In this week’s episode, we talk to John Thies, Co-Founder of Email on Acid, about what separates the two approaches, as well as some examples of great and not-so-great omnichannel and strategies.
July 10, 2016
Ever wondered why one subject line works and another doesn’t? How about how long your optimal subject line should be?
Subject Lines are one of those topics that everyone has questions about, and we’re no different. In this week’s episode, we dive into subject line questions from length, to emoji use, to differences between mobile and desktop.
We’re joined by Parry Malm, CEO of Phrasee, which uses artificial intelligence to generate and optimize your email subject lines.
June 15, 2016
In this episode, Ali and Kerel speak with Gretchen Scheiman (Founder of L5 Direct Consulting, Inc.) about the do's and don'ts for building an active, healthy email list.
May 10, 2016
In this episode of the Everything Email Podcast, hosts Kerel Cooper and Ali Swerdlow speak with Chris Arrendale, CEO of Inbox Pros and deliverability expert, to get and understanding of what affects your email program's Deliverability and steps you can take to ensure your emails always reach the inbox.
April 12, 2016
In an age of phishing scams and multiple cloud-based email services, how do you ensure your customers know the email you sent them is actually from you?
In the first episode of the Everything Email Podcast, hosts Kerel Cooper and Ali Swerdlow speak to Alexander Garcia-Tobar, CEO of Valimail and authentication expert, to explain exactly how authentication works and how it can keep your brand's reputation safe.