Experts On The Wire is a weekly (originally bi-weekly) Digital Marketing podcast hosted by Dan Shure. This show is for the curious and passionate - those that want to discover new trends, tactics, tools, people and businesses doing remarkable work in the world of Digital Marketing. Past guests include: Rand Fishkin, Brian Dean, Annie Cushing & Everette Taylor. Topics include: SEO, Content Marketing & Social Media.
Sept. 11, 2017
The title may seem a little hyperbolic. But I can assure having just listened back to this interview, it’s not. My guest Phil Singleton, who co-authored SEO for Growth with John Jantsch (Duct Tape Marketing) – has been helping clients get the maximum value from content in a smart efficient way for over a decade. Given […]
The post 081: How To Transform Your Content Marketing Into a Superpower w/Phil Singleton appeared first on Evolving SEO.
Aug. 29, 2017
Dana is exactly the type of guest I had in mind when I named this show ‘Experts’ on the Wire. The word expert is certainly overused. But to me, an expert is someone who actually has a depth of experience around what they are talking about AND can explain it fluently and clearly with the audience […]
The post 080: Dana DiTomaso’s Rules, Tools and Tactics of SEO Success [Must Listen] appeared first on Evolving SEO.
Aug. 21, 2017
I wanted to create an audio resource to learn about search patents – the kind I would have found useful when I was studying them back in 2012. So I welcomed Bill Slawski – who has been reading and writing about search patents for almost 10 years – back to Experts to discuss more patents and […]
The post 079: A Journey Through Google’s Most Significant Search Patents (Part 2) w/Bill Slawski appeared first on Evolving SEO.
Aug. 9, 2017
Justin walks me through the process he used to bring a $600-958k ROI doing SEO for 10/hours per month on a project. We chat about the pros and cons of ‘check box SEO’ – and why SEO can sometimes be the ‘easy’ part – and the real secret behind their success at Briggsby. He shares what […]
The post 078: $958k ROI from SEO, YouTube’s Algorithm & Video Marketing w/Justin Briggs appeared first on Evolving SEO.
July 31, 2017
The story of how today’s guest ended up on the show starts all the way back on July 18th, 2016 when I received this email: I didn’t end up speaking on the SXSW panel (but I did help connect him with Mike King who did participate in the panel) Then June 20th of this year, […]
The post 077: How To Use SEO For Bands, Creators & The Music Industry w/Wes Walls appeared first on Evolving SEO.
July 21, 2017
Back in 2012 I was trying to take my SEO to the next level. I had learned all of the standard stuff – titles, content, I had a pretty solid grasp on technical SEO. But felt like there was MUCH more to know. That’s when I discovered SEO By The Sea – a blog that […]
The post 076: A Journey Through Google’s Most Significant Search Patents (Part 1) w/Bill Slawski appeared first on Evolving SEO.
July 12, 2017
In this episode, I guarantee you’ll learn at LEAST one new mind blowing concept about SEO. Or very possibly two. Or three. Probably more (listening back to this interview, I had a ton of light bulb moments myself). Such as…. you know those studies that show longer content correlates with higher rankings? Well, maybe it’s not literally […]
The post 075: Boost Your Rankings By Improving ‘Crawl Budget’ w/Dawn Anderson appeared first on Evolving SEO.
June 28, 2017
The story of a troubling email I received Monday morning. NEXT week, we’ll back to the regular interview style episodes. Subscribe on iTunes and never miss a new show! Links Actually, just one link 🙂 The May 17th 2017 Google Algorithm Update Photo Credit: Gabriele Diwald via Unsplash
The post 074: The Email appeared first on Evolving SEO.
June 22, 2017
Somehow I had no episode for this week’s show. So I said, “as an SEO myself, what do I really want to know about right now that I can share with my listeners ?” The answer I kept coming to was “what happened at SMX Advanced that I need to know about for the SEO work […]
The post 073: The Top Takeaways Revealed From SMX Advanced 2017 w/Marie Haynes appeared first on Evolving SEO.
June 14, 2017
Learn how BuzzSumo used data-backed influencer marketing and content to become a $5mil SaaS company, with less than 10 employees. And why Steve believes the future of content marketing is more content. And yes – BuzzSumo has also been our sponsor for a few episodes – but this episode is about BuzzSumo the company and focuses on […]
The post 072: How BuzzSumo Became A $5M SaaS Donkey w/Steve Rayson appeared first on Evolving SEO.
June 7, 2017
I’ve been wanting to do a show on mobile SEO for a while. Then one day, I was scanning Twitter and saw these tweets coming from a MozCon Local event: You know you are kicking ass when @randfish is getting closer to your slides and taking pictures. @BermanHale Great job! #MozCon — Kate Morris (@katemorris) […]
The post 071: The Definitive Rules Of Mobile SEO Success w/Ashley Berman Hale appeared first on Evolving SEO.
May 30, 2017
Clients like Casper, Genius, Lending Tree, World Market and Policy Genius are turning to Corey Eulas for SEO. In this interview – find out what is moving the SEO needle for these brands, how Corey lands these clients and the critical importance of testing in SEO. This episode is for all the hardcore SEO fans (and future […]
The post 070: Doing SEO For Casper, Genius, Lending Tree w/Corey Eulas appeared first on Evolving SEO.
May 22, 2017
Google is NOT the only search engine. It’s arguably not even the #1 product search engine. According to some statistics, Amazon is. My guest today has estimated kitchen products, for example, get upwards of 30,000 searches per month for one keyword. So … who cares if Amazon or Google is #1 in product searches? That’s a TON […]
The post 068: Amazon SEO – The Detailed Steps To List, Rank & Sell Products w/Danny McMillan appeared first on Evolving SEO.
May 16, 2017
I love going to the VW dealer. Not because I enjoy overly priced car maintenance, but because I get to read all the classic VW ads they have framed up on the walls. They prove that words can make the difference between getting a result – or not. On this episode, you’re going to learn how Liston uses words – […]
The post 067: Proven Conversion Boosting Copy Tips & The Art Of Email Outreach w/Liston Witherill appeared first on Evolving SEO.
May 2, 2017
I truly believe in the power of cross-discipline learning. That’s exactly why I brought a growth consultant on the show – to learn valuable insights from a different marketing field. (Despite a few surface similarities between SEO and Growth Hacking, when you dig in, they really are two different animals). This episode is for anyone […]
The post 066: Growth Hacker Schools SEO On Growth Hacking w/Tiffany daSilva appeared first on Evolving SEO.
April 25, 2017
While there’s no official school, certification or standards you need to know to be an SEO – I don’t understand why what’s in this episode is NOT required material for all people calling themselves ‘SEOs’. You see, despite ranking factors always changing, there are still core fundamentals to how search engines discover, crawl and index content. These […]
The post 065: Optimizing “Crawl Budget” To Improve Your Web Traffic w/Vanessa Fox appeared first on Evolving SEO.
April 19, 2017
One thing we ALL struggle with is too many options. Whether it’s the millions of song options I have on Spotify, the 100’s of flavors at an ice cream stand – or marketing. The thing I love about today’s guest’s approach to marketing is it’s so … simple. Not easy, but simple. Noah provides a framework and importantly mindset […]
The post 064: How To Craft Winning Marketing Plan w/Noah Kagan appeared first on Evolving SEO.
April 11, 2017
This week’s guest was referred to me as someone who could teach the value of infographics. My first reaction was ‘hmmm … infographics sort of have a bad reputation’. But when I dug into the company’s SEMrush traffic stats and was blown away by their recent, explosive growth. That company is Venngage and my guest is their […]
The post 063: The Story Behind Venngage’s Explosive SEO Growth w/Nadya Khoja appeared first on Evolving SEO.
March 25, 2017
International SEO is frankly one of those areas of SEO I never quite “got” out of the gate. So whenever an International SEO project would come up, I’d usually pass it along. But today I wanted to solve that for myself – and for you the listener. So if you’ve found International and even Multilingual SEO a challenge […]
The post 062: The Definitive Steps To International SEO & Multilingual SEO Success w/Aleyda Solis appeared first on Evolving SEO.
March 20, 2017
This post is a companion post to the actual audio episode. (There’s little to no overlap in content!) Here’s what you’ll find by listening! How we find and choose guests Our top to bottom production process Podcasting metrics, goals and KPIs What makes a good podcast Podcast promotion strategies Incorporating storytelling into an educational/actionable oriented show […]
The post 061: Podcasting Year In Review (Download Stats Revealed & Lessons Learned) appeared first on Evolving SEO.