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Ebook Marketing Podcast: Book Marketing | Digital Publishing | Blogging | Podcasting
By Hector Cuevas: Ebook Author | Blogger | Podcaster | Entrepreneur
About this podcast
Hector Cuevas talks about ebook marketing and the process of digital publishing, blogging and podcasting tips to attract the right audience for your business. He also gives you inbound marketing tricks and strategies to help you build your blog and business and even make money online. He gets into marketing tactics that allow you to get more blog traffic, get more leads and grow your online business faster. As well as topics such as: Search engine optimization, automation, lead generation, traffic generation, affiliate marketing, building credibility, make money online, social proof are all covered inside the podcast. Social media, facebook, twitter, youtube, creating ebooks, blogging strategies building authority and being more productive. If you've been looking for a cool blogging and business podcast, you've just found it.
Episodes (Total: 9)
Oct. 8, 2015
On Monday, October 26th, I’ll be launching the Inbound Pro Podcast Network. In this episode of the Inbound Podcast I talk about the direction this show is headed and why I need a few weeks to make the transition. This will no longer be a 5 day a week podcast, but you will still get audio content from me 5 days a week. This is a brand new approach to podcasting and I’ve been hard at work getting everything ready for that day. October 26th is a big day for another reason. That’s the day I’ll be turning Inbound Pro into a free membership site. I’ll be eliminating the opt-in process and using the “logged-in” model to grow an audience and build my email list. This is a huge shift and involves a few moving parts to get it to work properly. So over the next few weeks, there won’t be any more episodes, but for good reason. When the 26th hits, you’ll get much more from me – I just hope you’ll stick around to see what I have in store. Enjoy the episode… we’re calling this the end of season 1. Season 2 will be epic. Download the episode here. 
Nov. 11, 2014
If you’re an eBook author or blogger, then this is the guide for you. Building your email list should be your number one priority. Building my email list from day 1 has been one of the best decisions I’ve made for my blog and ebooks I’ve launched. If you took away everything from me, deleted all of my social media accounts, deleted all of the content I’ve written, and left me only with my list of subscribers, I could still communicate with the majority of my audience. This means I could probably get back up on my feet faster and I wouldn’t be starting from scratch trying to gain traction again. Don’t get me wrong, lord knows I’ll freak out if I lose my SEO traffic all of a sudden; but I just want to impress upon you the power of having an email list. How can I sum this up in one sentence? You’ll just be wasting your time if you don’t start building one. But don’t take my word for it, check out what these ebook authors have to say about having an email list. 5 eBook Authors (with large audiences) That Agree Jeff Goins writes, “It’s important because email is still the most powerful way to communicate online. Every day, people check their inboxes (often multiple times per day). They sit in front of a screen, glued to Outlook or Gmail, refreshing until they get that gratification of knowing someone else in the world cares about them..” Michael Hyatt writes, “[In 3 years], my email list of 2,771 contacts has mushroomed to almost 115,000. My email list is still my number one business priority — and asset. I have literally built a multi-million dollar business on the strength of my email list. Ninety percent of my income comes from it.” Pat Flynn says, “An email list will never die. If you have an email list, you will always have a way to communicate with your audience. Blogs can die. RSS readers could vanish. But, those email addresses will never change and you can always keep your audience informed of what you’re up to, even if you go completely off the radar.” Sean McCabe says, “In terms of eyes on your content, email is more effective than Twitter by a factor of 20. Do you see how monumental that is? The people with 20,000 followers on twitter—you could have as many people view your content as they do by having an email list of 1,000 subscribers.” Nathan Barry writes, “The connection I have with my readers is what my entire business is based around, and that is all contained in my email list. Without that list I don’t have a way to stay in touch, share new ideas, or promote new products.” Things You Should Prepare Before You Begin Before you get started building your email list you should prepare a few things that will make this process a lot simpler as we go along. Remember, this is a complete guide, so I recommend you take action every step of the way. #1. Your Lead Magnet A lead magnet is what you’re going to use to incentivize your visitors to become a subscriber. This lead magnet could be anything from a PDF guide to a 15 minute consultation with you over the phone. The lead magnet will depend on what type of business you’re running but there’s one thing it can’t be. Subscribe for free email updates – this is NOT enticing enough and unless you’re already very well known in the marketplace, this won’t work very well. For a real-life example, check out my landing page here. The lead magnet I’m giving away in exchange for your contact information is access to my Content Library. You can do something like this, too – it just takes a little bit more work. Instead of giving away just one PDF guide or just one resources, but together a package that your visitors will get amazing value from. The reason you want to make it valuable (no matter what lead magnet you decide to go with) is because this is the first interaction with you. If you leave a bad impression, the chances of that person becoming a customer in the future goes down. What we’re doing with this transaction, and with all the free content we give way, is investing in our potential customers, with the assumption that they will one day want to learn more and invest in us by purchasing our product. #2. Lead Generation Process Before you get started building anything, you need to have an idea of what you want your new subscriber to do after they join your list. This is crucial because it reduces confusion; something you don’t want them to experience. Needless to say, you can’t control what your visitors does once they arrive at your website and landing page, but having some sort of lead generation process will guide them to the pages and emails you want them to see. For example, here are some questions you may want to ask yourself: 1. Do you want them to call you after they subscribe? 2. Do you want them to check their email? 3. Do you want them to check out a product you have for sale? 4. Do you want them to start their free trial of a software you’re selling? 5. Do you want them to email you any questions or concerns they have? 6. Do you want them to create a username and password? Your answer to these questions determines what your Welcome email will say, what will be on your Thank You page and what your Follow Up emails will ask them to do. Again, this really depends on the type of business you want to run. But for the sake of this list building guide, I’m going to assume the following: You’re offering a free download in exchange for contact info You want them to check their email to get the download link You want to find out how you can help them further to start building rapport So without further ado… here are the videos. Video #1: Getting a MailChimp Account (Free) .gvpfpmain2522 .fp-controls { background-color:# !important;} .gvpfpmain2522 .fp-timeline { background-color: # !important;} .gvpfpmain2522 .fp-progress { background-color: # !important;} .gvpfpmain2522 .fp-buffer { background-color: # !important;} .gvpfpmain2522 .fp-time { font-size:11px !important; }.overlay2 { display: inline-block; }.gvpfpmain2522 .fp-logo { display: block !important; opacity: 1 !important;width:10%;bottom:6% !important; } .gvpfpmain2522 .fp-logo img { box-shadow: none !important; } jQuery(document).ready(function($){ $(".flowplayer2522").each (function() { var gvpcheckprogress = 0; var gvpbeforeseekval = 0; var gvpseekval = 0; $(this).bind("ready", function(event, api) { }).bind("pause", function(event, api) { myType = "."; }).bind("finish", function(event, api) { myType2 = "."; }).bind("beforeseek", function(event, api) { gvpbeforeseekval =; }).bind("seek", function(event, api) { gvpseekval =; myType5 = "."; }).bind("resume", function(event, api) { if( > 0 ) { myType4 = "."; } }).bind("progress", function(event, api) { if( > 0) { if(gvpcheckprogress == 0) { myType3 = "."; gvpcheckprogress = 1; } } }); }); });   Get a Free MailChimp account Up to 2,000 Email Subscribers 12,000 Emails Delivered / Month I use Aweber… You can get started for just $1 Video #2: Setting Up a Landing Page jQLeadBrite("#leadplayer_video_element_54614573CA177").leadplayer(false, "eyJnYSI6ZmFsc2UsIm92ZXJsYXkiOnRydWUsInBvd2VyZWRfYnkiOmZhbHNlLCJwb3dlcmVkX2J5X2xpbmsiOiJodHRwOlwvXC93d3cubGVhZHBsYXllci5jb21cLyIsImNvbG9yMSI6IiNGNUJCMEMiLCJjb2xvcjIiOiIjMTc5OENEIiwiY29sb3IzIjoiI0Y1QkIwQyIsInR4dF9zdWJtaXQiOiJTVUJNSVQiLCJ0eHRfcGxheSI6IlBMQVkiLCJ0eHRfZW1sIjoiWW91ciBFbWFpbCBBZGRyZXNzIiwidHh0X25hbWUiOiJZb3VyIE5hbWUiLCJ0eHRfaW52YWxpZF9lbWwiOiJQbGVhc2UgZW50ZXIgYSB2YWxpZCBlbWFpbCIsInR4dF9pbnZhbGlkX25hbWUiOiJQbGVhc2UgZW50ZXIgeW91ciBuYW1lIiwibHBfc291cmNlIjoiV1AgUGx1Z2luICAiLCJpZCI6IjU0NjE0NTczQ0ExNzciLCJ3aWR0aCI6NzIwLCJoZWlnaHQiOjQwNSwidGh1bWJuYWlsIjoiaHR0cHM6XC9cL25ld2ZpbGVzMjAxMy5zMy5hbWF6b25hd3MuY29tXC92aWRlbzIucG5nIiwidGl0bGUiOiJTZXR0aW5nIFVwIFlvdXIgV29yZHByZXNzIExhbmRpbmcgUGFnZSB8IExpc3QgQnVpbGRpbmcgVHV0b3JpYWwgUGFydCAyIG9mIDYiLCJkZXNjcmlwdGlvbiI6IlNldHRpbmcgVXAgWW91ciBXb3JkcHJlc3MgTGFuZGluZyBQYWdlIHwgTGlzdCBCdWlsZGluZyBUdXRvcmlhbCBQYXJ0IDIgb2YgNiIsImF1dG9wbGF5IjpmYWxzZSwic2hvd190aW1lbGluZSI6dHJ1ZSwiZW5hYmxlX2hkIjp0cnVlLCJvcHQiOmZhbHNlLCJjdGEiOmZhbHNlLCJ5bSI6ImpiLWJkSm9KUGQ0In0="); Resources mentioned in this video: Genesis & Studiopress Themes Ultimate TinyMCE Plugin Video #3: Setting Up a Thank You Page jQLeadBrite("#leadplayer_video_element_5461507D2C23E").leadplayer(false, "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");   Resources mentioned in this video: Click to Tweet Click to Enlarge Click to Enlarge Video #4: Adding an Opt-in Form to Your Page jQLeadBrite("#leadplayer_video_element_54615B1AF2112").leadplayer(false, "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");   Resources mentioned in this video: Download the Opt-in Form CSS here Video #5: Setting Up Your Welcome Email jQLeadBrite("#leadplayer_video_element_546165AE909D1").leadplayer(false, "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");   Points to Remember: Thank them for subscribing Give them the download link (as you promised) Tell them what to expect Ask what they need help with Create anticipation for the follow up email Video #6: Setting up a 3 Part Autoresponder Series jQLeadBrite("#leadplayer_video_element_54616D014B111").leadplayer(false, "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");   Podcast Episode 007: My Top 10 List Building Tips Length: 32 minutes, 52 seconds | Download: MP3 (30.5 MB) | Review: iTunes I really hope you enjoyed this tutorial. I think I spent close to 40 hours putting it together. Recording video, audio, writing, editing, and making graphics takes quiet a while when you’re one guy. But I’m sure it’ll help you build your email list from scratch. Before you go, if you found it helpful in any way, do me a favor and share this listbuilding tutorial with your friends and followers. You can use the social media buttons at the bottom of this post. Id really appreciate it. Thank you!! Here’s a complete guide to building an email list from scratch – via @hectorcuevas: (click to tweet this message) I’m looking forward to seeing your free offers and landing pages very soon!
Nov. 10, 2014
In today’s episode we talk about how to write great content. These tips come from some of the best bloggers around so I highly recommend you take some notes. One thing we need to remember is that whether we want to sell an ebook, a course or any physical product, it’s a lot easier to do it when you have a platform with a following. That platform should be a blog, but the content doesn’t have to be written. It could be audio content like this podcast, or videos on YouTube that you embed on your site. Check out the episode and share it if you find it useful. [audio:] Length: 28 minutes, 22 seconds | Download: MP3 (23.5 MB) | Review: iTunes
Oct. 31, 2014
On top of trying to attract the right audience, building our email lists, putting out great content every week, and replying to emails, we also have our lives to live. Pursuing your dreams, passions and goals can get a bit overwhelming at times for the modern entrepreneur, so in today’s episode I want to talk about 11 ways to deal with this. We can overcome and get passed this feeling of overwhelm, but the very first step is accepting the fact that things will get tough. We’re going to need self-discipline and become self-motivating to push through all of the barriers and roadblocks that ARE going to come out way. This talk will hopefully help you on your journey and if it does, please share it. Enjoy! [audio:] Length: 25 minutes, 59 seconds | Download: MP3 (24.1 MB) | Review: iTunes
Oct. 30, 2014
[audio:] Length: 21 minutes, 59 seconds | Download: MP3 (17.9 MB) | Review: iTunes My site loads in 1.049 seconds. How do I know that? I use this free tool to test the performance of my website on a regular basis. Generally, you want your loading speed to be under 3 seconds. The faster it loads, the more user friendly your website becomes. The more user-friendly your site is, the more engagement you’ll get from visitors. The more engaged they are, the higher your conversion rates will be – and so on and so forth. This episode gets into a lot more detail on what the benefits are (have I mentioned search engine traffic?) and also how to increase your loading speed dramatically, without touching one line of code. P.S One thing I did after the episode was recorded was install this plugin to remove the query strings – now my site loads a few seconds faster – every little bit counts. [audio:] Length: 21 minutes, 59 seconds | Download: MP3 (17.9 MB) | Review: iTunes
Oct. 29, 2014
[audio:] Length: 23 minutes, 59 seconds | Download: MP3 (19.5 MB) | Review: iTunes We tell ourselves many different stories to try to justify why we’re not having success; or to try to justify why we’re not taking action on the things that need to get done. What it all boils down to is having the right mindset and believing in our ability to get stuff done. I know it sounds a bit cheesy at first glance, but this is true. These stories we tell ourselves are nothing more than excuses that all stem from our belief system. In this episode I talk about limiting beliefs that stop us from reaching success, especially when we’re first getting started online. Growing an audience is not easy and these beliefs will stop you dead in your tracks if you let them consume you. Check out the episode below and if you enjoy it, please leave me a review. [audio:]
Oct. 28, 2014
[audio:] Length: 18 minutes, 44 seconds | Download: MP3 (15.3 MB) | Review: iTunes Beginners usually get stuck at coming up (or choosing) the right blog topic. There’s a lot that goes into making this decision, so here’s a 18 minute episode giving you a bunch of ideas that I think are pretty good. You’ll notice they are broken up into 3 major categories, these are called Mega Niches. Money and Business, Health and Fitness, Dating and Relationships. If you feel like you already have a pretty good idea of what blog topic you’re going to cover, listen to the episode anyway. I give you some ideas on how to go into a sub-niche and making a name for yourself. [audio:] Length: 18 minutes, 44 seconds | Download: MP3 (15.3 MB) | Review: iTunes
Oct. 27, 2014
[audio:] Length: 21 minutes, 57 seconds | Download: MP3 (50.5 MB) | Review: iTunes Having too many ideas can be both a blessing and a curse. In this episode of the brand new Inbound Pro Podcast, I talk about how to tackle this problem head on. I’m actually overcoming this very thing by making the decision to restart the podcast. Here’s the key: Don’t waste time worrying about making the wrong choice, just take action and redirect your energy based on feedback or results. Hope you enjoy the first episode and if you have any questions or ideas for future shows, let me know via email. ( [audio:] Length: 21 minutes, 57 seconds | Download: MP3 (50.5 MB) | Review: iTunes
Oct. 26, 2014
[audio:] Length: 14 minutes, 35 seconds | Download: MP3 (33.7 MB) | Review: iTunes We all have goals and dreams, but sometimes it hard to stay focused on them. One thing I’ve been trying to start (or re-start) for a while is my podcast. I’ve had 2 other podcasts on this blog before. The Business Blogging podcast in 2010 and the Blog Marketing podcast in 2012. This one, The Inbound Pro Podcast, will be the best one yet. Not only am I going to be posting episodes twice a week, but I’m also going to stick with it for quite a while. I’ve set up a goal for myself and I’m going to need your help accomplishing it. The 500 Episodes Mark The goal is to reach 500 episodes by posting 2 episodes a week. When you do the math, it’ll take me approximately 4.8 years to reach this goal. But I have a few ideas that’ll get me there faster. The first one is the podcast launch schedule. During the first 2 weeks of the podcast, I’m going to be publishing an episode every weekday. That means I’ll be 10 episodes in right off the bat. The other ideas will come later on, but I’m already thinking about doing episode series where I talk about one specific topic all week long. For example: Ebook Publishing Series Lead Generation Series The Right Mindset Series Product Launch Series By doing these 4 podcast series I’ll be reaching my goal 3 months faster. These are just a few things I thought about earlier, but I’m sure more will come up. If you have any topics you’d like me to talk about in a 5 day podcast series, let me know. ( Why 500? What Happens Then? This is an interesting question. I read a post today on the Sparkline blog and it talked about the Equal Odds Rule. Here’s a quick quote from the article, I think it sums it up pretty nicely: The Equal Odds Rule basically states that we should ship as much stuff as we can because we can’t really know which stuff is going to perform well… each made-thing has the same chance of having a big impact. So to answer the question, why 500 episodes? I want to create enough content so I can have a chance of having an impact. The number doesn’t mean anything; I could have said 700 or 1,000 – I just want it to be a big enough body of work that it’ll add value for people for years to come. …and of course, this body of content will continue to work for me long after it’s initial creation and publishing date. That’s the beauty of the internet. Everything you publish is like a small little robot that works for you day and night, never eating or sleeping and never getting tired. 500 episodes is the goal because I feel that it’ll motivate me. But if I reach it and want to keep going, then that’s what I’ll do. Click play and enjoy the episode. [audio:] Length: 14 minutes, 35 seconds | Download: MP3 (33.7 MB) | Review: iTunes
Listen Notes
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