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Essentials Of The Online Business - Vital news & tools for website owners
By Chris Trynkiewicz - Online Business Entrepreneur, Website Owner
About this podcast
Chris speaks of only TRULY VITAL news, tools and articles for website owners. Topics covered include SEO ( Search Engine Optimization), content creation, CMS systems, WordPress, HTML, Google, Microsoft Bing, Pinterest, Social Media, Twitter, Facebook, Google+, LinkedIn, eBay auctions, YouTube, Podcasting, eBooks, niche and authority sites, AdSense, Marketing tips and tricks, Online Business ideas, Internet and Lifestyle hacks and many more. Chris Trynkiewicz has over 15 years of background in website development and 8 years in blogging, with dozens of IT press publications. He cuts the typical BS of "marketing and SEO gurus" and delivers what is really neccesary to succeed online and stay in the loop. He also writes articles, tutorials and creates tools for website owners and people who are looking to start a web page. This podcast will help you succeed with your online business.
Episodes (Total: 2)
Sept. 7, 2012 · 00:16:54
In the 2nd episode of the Essential Of The Online Business Podcast I will cover: Twitter launching interest-based targeting, authorship as a ranking signal to Google, how the newly released Twitter timeline widget rivals the Facebook Like box, likely and unlikely Google ranking factors, and many more! Subscribe to get new episodes: iTunes, RSS Feed. Google Search Engine Ranking Factors Likely signals: backlinks from .gov and .edu sites (although this might just be a strong correlation) depth of visits and returning visits Unlikely signals: bounce rate time spent on a page traffic domain suffix, like .com for worldwide, not country-specific sites number of Likes, Fans, Tweets and Followers News, sites and tools mentioned News segment: News: Authorship is not a ranking signal (yet) and what's to come (source: interview - Search Engine Journal, CTR Boost - SEOMOZ). Also read how to claim authorship in Google. Tool: Authorship Markup Testing Tool News: Twitter launches interest targeting for Promoted Tweets and Accounts News: Twitter releases a timeline widget to rival Facebook Like Box (source and examples: Marketing Land) Tools: Facebook Like box, Twitter Widget, 3rd party Google+ widget, Social Media User Detection for any site and for WordPress Recommended content: Case studies of 150 Facebook Pages Campaigns, segregated by industries Sections and content that you need to have on your site Awesome tip: Promoting an e-commerce site Task list and things to consider Add and verify authorship markup in Google. If you’re into Twitter advertising, review the new interest-based targeting. If you’re using the Facebook Like box for displaying posts from your Facebook Page on your website, consider switching it to the corresponding Twitter widget. Install Social Media User Detection for any site or for WordPress which will tell you how many visitors to your site are logged in to Twitter, Facebook and Google+. Check out the recommended content: 150 Facebook Pages campaigns, segregated by industries. Check out the other recommended content: Which sections and what content should you have on your website? Consider implementing the awesome tip of the episode, which is a discount on your e-commerce site in exchange for sharing it on social media. Follow me on Facebook, Google+ or Twitter @eotob to get the latest news and great content which some of I talk about on this podcast and some I don’t due to time constraints. Join my newsletter (fill out the form below) to receive not only the latest updates, sales info and content, but also insane tips that I’m not revealing anywhere else. The first tip you’ll get after singing up is how to instantly find other websites run by your competitors and after that the tips get even better. If you like this podcast, please review it on iTunes. I don’t have any reviews yet and would very much like to know what you think. If you found this article useful, please share it with your business partners and friends!This article was posted on EssentialsOfTheOnlineBusiness.com by Chris Trynkiewicz. Read more on this and similar topicsCheck out other articles for website owners or on how to start an online business! More on this and similar topics: Proven Google Ranking Signals – Podcast EOTOB #1 Content & Sections for a Company Website That You Need to Have How to be Productive with Twitter – Tools & Tips
Sept. 1, 2012 · 00:33:26
It's here - the first episode of the Essentials Of The Online Business Podcast! Topics covered include: changes in the Google Search algorithm in June, July and August, new post targeting on Facebook, new additions to Microsoft’s adCenter and Majestic SEO, Google ranking factors that you can be sure about, and many more! Subscribe to get new episodes: iTunes, RSS Feed. Valid Google Ranking Signals Onsite SEO alghoritmic signals for Google Search Engine: page load time internal linking (and where the links are placed) keywords in the title of the page (the sooner mentioned the better), meta description, address of the page and whole domain, headings, textual content (a keyword should be mentioned a few times, 2-5% density is natural), strong tags, em tags (although that last one has low impact) freshness of content and the whole site age of the page and the whole domain variety of topics for the whole website and particular page ranking (authority) of the domain number of pages on a domain length of content on a particular page (should be between 400 and 1000 words) quality and quantity of +1’s for the page and the whole domain (although it’s of low impact) content uniqueness, so no duplicate content (within the website and in the Internet overall, a list of articles with snippets is OK) presence of images and videos on a page with proper file names and proper alt and title attributes for the img tag Offsite SEO ranking factors for Google: quality and quantity of backlinks with their anchor texts, related context and placement of the link (within content is good, in the footer is bad) whether the backlink has a nofollow attribute or not (nofollow is also good!) for the appropriate searches (like restaurants): the distance between the visitor and the business factors dependant on a particular search term (for example: a search for restaurants will consider the rates and their number from review sites) CTR from the search engine results pages (dependant mostly on the title and meta description of a page) PageRank (likely an internal one) News, sites and tools mentioned News segment: News: Don't remove low quality links to your site - a cure is on it's way (source: Search Engine Roundtable) Tools: Bing Webmaster Tools, Google Webmaster Tools News: Got a Google+ Business page and a Google+ Local page? Merge them. Also read about the downsides of merging News: Facebook rolling out post targeting for it's pages News: PageRank update Tool: My free website analysis tool News: Google Knowledge Graph goes worldwide and what it means to you (source: Official Google Blog) Tool: Rich Snippets testing tool News: Valid copyright removal notices now a ranking factor to Google (source: Google's Inside Search Blog, Search Engine Land) News: Changes in Google Search in June and July (source: Google's Inside Search Blog) News: Google: social signals not so impactful in rankings (source: SES San Francisco coverage by Search Engine Watch) News: Google showing 7 results for 18% of searches + less diversity for branded keywords (source: Search Engine Land) News: Microsoft's adCenter (like AdWords but for Bing) introduces ad rotation Tool: Microsoft adCenter News: Great new link tracking tool from Majestic SEO (source: Majestic SEO Blog) Tool: Majestic SEO News: Google refreshes it's Panda algorithm for search rankings News: Google+ is rolling out vanity (pretty) URLs for some people and reserves the right to CHARGE for them (source: Marketing Land) News: Google Analytics adds shortcuts for faster report viewing Recommended content: How to REALLY get out of a Google Penalty? Main topic: Search ranking factors according to a bunch of people I don't know Tools to measure page load time: WebPageTest, Pingdom, Yottaa Tools: my free website analysis tool Awesome tip: Digging into the KEY Bounce Rate metric of your website (see how to set up Adjusted Bounce Rate) Bonus content - recommended podcasts: Foolish Adventure Smart Passive Income Lifestyle Business Podcast AdSense Flippers Tropical Talk Radio Task list and things to consider Follow me on Facebook, Google+ or Twitter @eotob to get the latest news and great content which some of I talk about on this podcast and some I don’t due to time constraints. Join my newsletter (fill out the form below) to receive not only the latest updates, sales info and content, but also insane tips that I’m not revealing anywhere else. The first tip you’ll get after singing up is how to instantly find other websites run by your competitors and after that the tips get even better. Don’t waste time on removing low quality links. Disavow them in Bing Webmaster Tools and copy them to Google Webmaster Tools when the disavow feature launches. If you have a separate Google+ Business page and Google+ Local page, consider merging them, but read about the downsides first. Consider post targeting on your Facebook page. Check your updated PageRank, onsite SEO factors mentioned in this episode and validate your HTML code using my free website analysis tool Add rich snippets to your website and validate them. If you’re using Microsoft’s adCenter for Bing, check out their new ad rotation feature. Consider using Majestic SEO’s new link tracking feature on your most valuable pages or pages of your competitors. If you’re using Google Analytics a lot, make some shortcuts. If interested, read the recommended article about getting out of a Google penalty. Check your page load time using WebPageTest, Pingdom and Yottaa. Aim for under 2 seconds. Set up an Adjusted Bounce Rate with visits exceeding 15 seconds. Check out the recommended podcasts: Foolish Adventure, Smart Passive Income, Lifestyle Business Podcast, AdSense Flippers and Tropical Talk Radio If you liked this episode, share it! :)If you found this article useful, please share it with your business partners and friends!This article was posted on EssentialsOfTheOnlineBusiness.com by Chris Trynkiewicz. Read more on this and similar topicsCheck out other articles for website owners or on how to start an online business! More on this and similar topics: Likely and Unlikely Search Engine Ranking Factors – Podcast EOTOB #2 Content & Sections for a Company Website That You Need to Have How to be Productive with Twitter – Tools & Tips
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