Australian Ecommerce Podcast. Leverage the knowledge of Australia’s best online retailers on a weekly basis.
Over the past 18 years I have had the privilege to work behind the scenes of most of Australia’s leading Online Retailers.
In my role as CEO of BlueRock Alkemi, I’ve had the benefit of rubbing shoulders with some of the most talented people within our industry here in Australia.
Every day I get to tour their warehouses, offices and homes.
I’ve witnessed and shared their challenges and struggles, their initiatives that work and fail, and I’ve been fortunate enough to analyse their performance, data, and analytics.
Now through EcommerceCoach.com.au, and these podcasts I’ll do my best to leverage my network, give back to our Industry and share my knowledge, experience and stories. Listen in to our weekly interviews with some of Australia’s Ecommerce Masters, and learn more about this fascinating industry.
June 2, 2015
This week, we're talking with Robbie Tutt. For those of you listening, Robbie is a Digital Experience and Product Development Specialist at Target. With over a decade of ecommerce experience, he's worked with high profile websites, delivering a wide range of customer focussed projects. As a leader in the field of ecommerce, I'm really looking forward to the knowledge and experiences he can share. In this episode, you will learn:
The key differences between Online Retailing in the UK vs Australia.
Key tips to optimise high profile retail sites, and how to target low-hanging fruit.
Omnichannel retail, and how this can create a seamless shopping experience across all channels and touchpoints.
The importance of in-store pickup of online purchases, online visibility of cross-channel inventory, and store-based fulfilment of online orders, and how important these are to omnichannel retailing.
The importance of Social Proof and Customers Reviews, in optimising Customer Engagement and Conversion Rates.
Mobile optimisation, in order to receive maximum returns... and much more! Thanks again for joining us this week. We'd love to hear your feedback on our latest podcast. Leave a note in the comment section below! Loved this post? Share it! Social Media buttons can be found at the bottom of this post. A massive THANK YOU to Robbie for being an amazing guest, we hope his words of wisdom helped you!
June 1, 2015
In this week's podcast, I'm very excited for you to meet my guest, Joel Pinkham, Director of Marketing for Shoes of Prey. Joel Pinkham is a skilled online marketer who has a passionate and thorough understanding for all aspects of Internet marketing. Over the past years, he has become a critical cog in the wheel of not only Marketing, but the overall business for Shoes of Prey. In today's session, Joel and I will discuss the elements of marketing, including the internet, search marketing, the brick and mortar store, and much more. Enjoy!In this episode, you will learn:
About the Omni-Channel Marketing Strategy
The benefits in venturing into Brick and Mortar stores.
The challenges Online Retailers face when going International.
The best practices in maintaining momentum to avoid Shopping Cart Abandonment.
The importance of Social to Marketing and how best to represent your product or service.
Quick tips to optimise mobile presence to get maximum returns.
The significance of using video and the potential ROI this can generate.
Thanks again for joining us this week. We'd love to hear your feedback on our latest podcast. Leave a note in the comment section below! Loved this post? Share it! Social Media buttons can be found at the bottom of this post. A massive THANK YOU to Joel for being an amazing guest, we hope his words of wisdom helped you!
March 4, 2015
This week, we're talking with Paul Greenberg, Executive Chairman of NORA, the National Online Retailers Association, and Co-Founder of DealsDirect.com.au. Paul is an entrepreneur in the online retail market, with a multitude of experience, allowing him to deliver technology led, global, and customer focussed results.
In this episode, you will learn:
Expert tricks and tips on how to successfully use eBay as a platform to grow your online sales.
Key focus areas for creating systems and efficiencies in your online retail business.
How collaboration and relationships can lead to success online.
Delivery and shipping models, and how to position your business to ensure you remain successful in the long-term.
Commonly overlooked challenges when dealing in the China Direct Model.
Changes to the Industry that Online Retailers should pay attention to in 2015 and more!
Thanks for listening!
Thanks again for joining us this week. We'd love to hear your feedback on our latest podcast. Leave a note in the comment section below!
Loved this post? Share it! Social Media buttons can be found at the bottom of this post.
A massive THANK YOU to Paul for being an amazing guest, we hope his words of wisdom help you!